Yokohama Tire to Adjust Prices on OTR and Medium-Truck Commercial Tires

Media Contact: Bill Groak, PCGCampbell, 310/224-4940, bgroak@pcgcampbell.com

FULLERTON, Calif. (April 8, 2008) - Due to continued record increases in the cost of raw materials and energy, Yokohama Tire Corporation announced it will increase prices on its off-the-road (OTR) tires up to five percent and on medium-truck tires by six percent, effective May 2008. There will be in-line adjustments, as well, which will be announced at a later date. Light-truck and consumer tires will not be affected by the increase.

"We have been doing our best to contain the soaring costs of raw material, manufacturing and transportation," said Dan King, Yokohama vice president of sales. "Unfortunately, Yokohama's pricing must reflect these record costs."

"Yokohama remains committed to bringing the best products to the market at competitive prices by integrating operational efficiencies, environmental procedures and the latest technology," said Jim MacMaster, Yokohama executive vice president, Business Division. "However, currently it's an extremely difficult business climate and our costs continue to rise."

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com. For details on Yokohama's environmental efforts, go to www.ecotreadsetters.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Taking Care of Your Tires" section at www.yokohamatire.com.