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Yokohama Tire Corporation to Give Away $5,000 Take the High Road Vacation during the Mid-America Trucking Show, March 21-23

February 25, 2013

FULLERTON, CA (Feb. 25, 2013) – Mid-America Trucking Show (MATS) attendees will have a chance to win a $5,000 ‘Take the High Road’ vacation and iPad 2s, courtesy of two contests conducted by Yokohama Tire Corporation (YTC) in booth 14124. MATS runs from March 21-23 at the Kentucky Expo Center in Louisville, Kentucky.

“Everyone needs a break from the daily grind – especially the men and women that keep the country moving by delivering the goods and products that we all use every day,” said Rick Phillips, Yokohama’s director of commercial sales. “That’s why Yokohama created this vacation contest: to give a lucky driver a chance to get away and enjoy a relaxing vacation of their choice worth $5,000.”

Phillips said drivers earn their chance by besting each other in a skills game to be held throughout the show hours. All winners will be entered in a random drawing for the grand prize, which is a voucher worth $5,000. “Drivers will just have to come by the Yokohama booth to find out exactly how they qualify,” Phillips said. The drawing will take place at the conclusion of the show on March 23. The winner does not have to be present.

MATS attendees can also win an iPad 2 (3G and WI-FI-enabled) daily by registering at YTC’s booth. Showgoers must be present at the drawings to win.

“With the ‘Take the High Road’ contest, free iPad 2s and the launch of two new commercial tires – the TY517™ ultra wide base drive tire and the RY407™ ultra wide base trailer tire – our booth will be where the action is for MATS attendees,” said Phillips.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID® Ascend™ – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.