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Yokohama Tire Corporation and Desert Assassins Off-Road Race Team Head to San Felipe for SCORE Season Opener

February 25, 2013

FULLERTON, CA. – (Feb. 25, 2013) – For Yokohama Tire Corporation and the Desert Assassins off-road race team, the journey to winning the new World Championship of Desert Racing continues at the MasterCraft Safety Tecate SCORE San Felipe 250, March 8-10, in San Felipe, Mexico.

Competing on specially-engineered 40-inch Yokohama Geolandar A/T-S® R tires, the Desert Assassins will have two 800-horsepower Geiser Brothers Trophy Trucks tackling the rough terrain of San Felipe. It will be Steele vs. Steele as Heidi Steele goes against her husband Cameron. Heidi is racing for the first time in the Trophy Truck Class.

Heidi, a four-time SCORE (Southern California Off Road Enthusiasts) Class champion is sharing the driving duties with new Desert Assassins teammate Jessica McMillin. A member of the legendary off-road racing McMillin family, Jessica is also a SCORE champion herself, having won the Pro Truck Class in 2011.

“I’m really looking forward to racing in San Felipe,” said Heidi Steele. “Racing the Trophy Truck is like being a jet fighter pilot and the 40-inch Yokohama Geolandar tires are awesome! Jessica and I are going to make a great team because we’ve both had enough race experience to move up to the Trophy Truck class. Plus, I’m motivated by the fact that we are making history by being the first female Trophy Truck team.”

“Yokohama and the Desert Assassins are already off to a great start this season, thanks to Cameron’s win at HDRA’s (High Desert Racing Association) season opener in January,” said Duane Sampson, Yokohama’s motorsports manager. “With the team, trucks and Geolandar A/T-S R tires, we’ve got the momentum going into San Felipe to get more points toward the championship.”

The World Championship of Desert Racing is the brainchild of HDRA owner Roger Norman, who purchased SCORE over the summer. The two racing organizations are operating as separate companies and, as in the past, will have their own season class point champions. However, there will also be a combined points system to qualify for the World Championship title.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.