Yokohama

Racing News

  • Baja 500, Red Bull Global Rallycross on Tap for Yokohama Tire Corporation Motorsports

    June 09, 2014

    FULLERTON, CA (June 5, 2014) – Dirt will be flying as Yokohama Tire Corporation’s (YTC) motorsports teams tackle two tough races: the 46th annual Tecate SCORE Baja 500 desert duel, June 5-8 in Ensenada, Baja, Mexico, and the Red Bull Global Rallycross (GRC) competition at the Circuit of the Americas in Austin, Texas on June 7. Read More

  • Yokohama Tire Corporation’s Formula Drift Title Defense Begins at Long Beach, April 4-5

    April 02, 2014

    FULLERTON, CA (April 2, 2014) – The 2014 Formula Drift season starts April 4-5 in Long Beach, California, and Yokohama Tire Corporation (YTC) is ready to defend its title with reigning champion Michael Essa. YTC and Essa captured the 2013 Formula D crown on ADVAN Neova® AD08 R tires. Read More

  • Stacked Race Week for Yokohama Tire Corporation Motorsports

    March 12, 2014

    FULLERTON, CA (March 12, 2014) – From Florida to Nevada, Yokohama Tire Corporation’s (YTC) motorsports teams will be in action this week. YTC will be competing at the season opener of the Porsche GT3 Cup Challenge USA by Yokohama, March 13-14 at Sebring International Raceway, as well as the Mint 400, March 15 in Las Vegas. Read More

  • Start Your Engines: Yokohama Tire Corporation Announces 2014 Motorsports Lineup

    March 11, 2014

    FULLERTON, CA (March 10, 2014) – Building upon its success in 2013 – which included capturing a championship in drifting and winning the Trophy Truck class at the HDRA South Point Vegas 250 race – Yokohama Tire Corporation (YTC) is gearing up for the 2014 motorsports season. Read More

  • Yokohama Tire Corporation Named Exclusive Tire Supplier for Red Bull Global Rallycross

    March 03, 2014

    FULLERTON, CA (March 3, 2014) – Yokohama Tire Corporation (YTC) is expanding its 2014 motorsports program to new arenas. The tire maker announced today it has signed an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) series. Read More

  • Yokohama Tire Corporation’s Off-Roader Racers Cameron & Heidi Steele Team-up at Best in the Desert

    January 29, 2014

    FULLERTON, CA. – (Jan. 29, 2014) – After much anticipation, the husband and wife duo of Cameron and Heidi Steele – sponsored by Yokohama Tire Corporation (YTC) – are joining forces again, this time in a Trophy Truck at the Best in the Desert’s Parker 425, January 31-February 2 in Parker, Arizona. Read More

  • It’s Baja 1000 Time for Yokohama Tire Corporation’s Off-Road Racers

    November 13, 2013

    FULLERTON, CA. – (Nov. 13, 2013) – There’s lots of excitement building for Yokohama Tire Corporation’s (YTC) off-road racers as they head to Mexico for the 46th SCORE (Southern California Off Road Enthusiasts) Baja 1000, November 14-17 in Ensenada. Read More

  • Yokohama Tire Corporation’s New ADVAN Neova® AD08 R to Debut at Washington Formula Drift Event, July 19-20

    July 17, 2013

    FULLERTON, CA (July 17, 2013) – Veteran drifting competitor Michael Essa is taking Yokohama Tire Corporation’s (YTC) newest ultra high-performance tire – the ADVAN Neova® AD08 R – for a spin…and then some. The YTC-sponsored driver will debut the AD08 R during the Formula Drift event at the Evergreen Speedway in Monroe, Washington, July 19-20. Read More

  • Baja 500 Preview with Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele and Jessica McMillin

    May 28, 2013

    FULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May 31-June 1. Read More

  • Yokohama Tire Corporation’s Motorsports Versatility Highlighted During Long Beach Race Weekend

    April 11, 2013

    FULLERTON, CA (April 11, 2013) – It’ll be quite a weekend in Long Beach, California for Yokohama Tire Corporation’s (YTC) motorsports program. Its tires will be on race vehicles ranging from sports cars to drift cars to off-road stadium trucks. The excitement runs April 19 to 21 on the streets of downtown Long Beach. Read More

  • Yokohama Tire Corporation Onboard as Stadium SUPER Trucks Series Sponsor

    April 05, 2013

    FULLERTON, CA (April 5, 2013) – Yokohama Tire Corporation (YTC) is returning to off-road stadium-style racing for the first time in almost two decades. The Fullerton, California-based tire maker announced today it has signed on as a sponsor of Robby Gordon’s new Stadium SUPER Trucks (SST) series, which kicks-off in Glendale, Arizona on April 6. YTC will use the 12-event series to promote its Geola Read More

  • Yokohama Tire-Shod Ferrari 458 Ready for Sebring Debut

    March 14, 2013

    FULLERTON, CA (March 14, 2013) – American Le Mans Series (ALMS) Race Week has kicked-off at Sebring International Raceway (through March 16) and Yokohama Tire Corporation (YTC) is ready to roll. Read More

  • Yokohama Tire Corporation Gears Up for the 2013 Motorsports Season

    March 07, 2013

    FULLERTON, CA (March 7, 2013) – From desert racing to drifting, Porsche 911 GT3 to Ferrari 458, Yokohama Tire Corporation (YTC) is busy tuning up for the 2013 racing season. “This will be an exciting year,” said Andrew Briggs, YTC director of product planning and motorsports. “We have a new ALMS partner, a historic teaming in off-road and a strong, overall line-up, so we can’t wait for the season Read More

  • Yokohama Tire Corporation Slides into Action with 2013 Drifting Program

    March 05, 2013

    FULLERTON, CA (March 5, 2013) – Yokohama Tire Corporation (YTC) announced today it will participate as a Formula Drift tire supplier for the second consecutive year and will partner with three teams for the 2013 season. Read More

  • Yokohama Tire Corporation and Desert Assassins Off-Road Race Team Head to San Felipe for SCORE Season Opener

    February 25, 2013

    FULLERTON, CA. – (Feb. 25, 2013) – For Yokohama Tire Corporation and the Desert Assassins off-road race team, the journey to winning the new World Championship of Desert Racing continues at the MasterCraft Safety Tecate SCORE San Felipe 250, March 8-10, in San Felipe, Mexico. Read More

  • Yokohama Tire Corporation to Give Away $5,000 Take the High Road Vacation during the Mid-America Trucking Show, March 21-23

    February 25, 2013

    FULLERTON, CA (Feb. 25, 2013) – Mid-America Trucking Show (MATS) attendees will have a chance to win a $5,000 ‘Take the High Road’ vacation and iPad 2s, courtesy of two contests conducted by Yokohama Tire Corporation (YTC) in booth 14124. MATS runs from March 21-23 at the Kentucky Expo Center in Louisville, Kentucky. Read More

  • Yokohama Tire Wins HDRA Season Opener

    January 14, 2013

    Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in Jean, Nevada on January 12. Read More

  • Yokohama Tires Win at the 25 Hours of Thunderhill

    December 11, 2012

    When the checked flag came down after the demanding 25 Hours of Thunderhill, the Porsche 911 with Yokohama’s ADVAN® ENV-R2™ was alone in the winner’s circle. Read More

  • Yokohama Tire-Sponsored Drifting Star Tyler McQuarrie to Take on the 25 Hours of Thunderhill

    December 04, 2012

    Yokohama Tire Corporation-sponsored Formula Drift driver Tyler McQuarrie is changing race styles as he tackles the tough 25 Hours of Thunderhill in northern California on ADVAN® ENV-R2™ tires. Read More

  • Yokohama Tire Corporation-Sponsored Off-Roader Racers Ready to Tackle the Tough Baja 1000, Nov. 14-17

    November 14, 2012

    Yokohama Tire Corporation-sponsored off-roaders Cameron and Heidi Steele are heading to Mexico’s Baja Peninsula to compete in the storied SCORE Tecate Baja 1000, November 14-17. Read More

  • Yokohama Tire Corporation's Cameron Steele Wins Again in Lucas Oil Race

    September 27, 2012

    Led by veteran off-road racer Cameron Steele’s second victory of the season, Yokohama Tire Corporation (YTC)-sponsored drivers scored several podium finishes during rounds 13 and 14 of the Lucas Oil Off-Road Racing Series at Las Vegas Motor Speedway, September 21-22. Read More

  • Yokohama Tire Corporation Participating in ‘Accelerating Sustainable Performance’ Summit at Sonoma Raceway, September 7

    September 06, 2012

    – For the second year, Yokohama Tire Corporation will participate in Sonoma Raceway’s Accelerating Sustainable Performance Summit (ASP). The September 7 eco event focuses on how motorsports technology and innovation drive advancements in sustainable transportation. Read More

  • Yokohama Rubber Company-Sponsored Electric Vehicle Breaks World Record at Pikes Peak Race for the Third Consecutive Year

    August 16, 2012

    For the third consecutive year, an electric vehicle (EV) sponsored by The Yokohama Rubber Co., Ltd. (YRC) not only won its class at the August 12 Pikes Peak International Hill Climb, but broke a world record doing it. Read More

  • Yokohama Tire Corporation-Sponsored Off-Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16-18

    August 14, 2012

    Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to Reno” race, August 16-18. Read More

  • New Yokohama Tire Corporation Video Highlights the Return of Off-Road Champion Heidi Steele to Racing after Becoming a Mother

    July 13, 2012

    The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC). Read More

  • Yokohama Tire Corporation-Sponsored Off-Road Racer Heidi Steele Roars Back with a 2nd Place Finish at the SCORE Baja 500

    June 06, 2012

    In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style, taking second place at June 1-3 SCORE Baja 500 in Ensenada, Baja California, Mexico. Read More

  • Yokohama Tire Corporation Extends Infineon Raceway Sponsorship for 5 Years

    June 04, 2012

    Yokohama Tire Corporation announced it has signed a five-year extension to sponsor Infineon Raceway in Sonoma, California. The new deal continues Yokohama’s designation as Infineon’s “Official Tire Manufacturer” at the track through 2016, where it has been a sponsor since 2003. Read More

  • Yokohama Tire Corporation-Sponsored Heidi Steele Returns to Action at SCORE Baja 500

    May 29, 2012

    Heidi Steele is back. The Yokohama Tire Corporation-sponsored off-road driver – and defending Class 6 SCORE (Southern California Off Road Enthusiasts) champion – will make her season debut at the 44th Tecate SCORE Baja 500, June 1-3 in Ensenada, Baja, Mexico. Read More

  • Yokohama Tire Corporation’s Cameron Steele Wins Pro Buggy Class at Lucas Oil Race

    April 24, 2012

    Yokohama Tire Corporation-sponsored Cameron Steele won his first Lucas Oil Off-Road Racing Series event of the year, taking first in the Pro Buggy class at Lake Elsinore Motorsports Park in Lake Elsinore, California, April 21-22. Steele claimed victory riding on off-the-shelf Geolandar A/T-S+® tires. Read More

  • Yokohama Tire Corporation-Sponsored Off-Road Team Descends on Las Vegas for The Mint 400

    March 22, 2012

    Yokohama Tire Corporation-sponsored off-road racer Cameron Steele and his Desert Assassins teammates are back with two 800-horsepower Trophy Trucks, seeking victory in the Mint 400, March 24, in Las Vegas, Nevada. Read More

  • Yokohama Tire Corporation Signs 3-Year Sponsorship Renewal with IMSA

    March 15, 2012

    Tire maker’s eco-friendly, orange-oil-infused ADVAN® ENV-R2™ race slicks will continue to be the ‘official tire’ of the IMSA GT3 Cup Challenge by Yokohama through the 2015 season. Read More

  • Yokohama Tire-Sponsored Off-Roaders Head to Mexico for 'Roughest Race of the Year'

    March 09, 2012

    Cameron Steele and the Desert Assassins team take on tough terrain in the San Felipe 250. Read More

  • Ready to Race: Yokohama Tire Corporation’s 2012 Motorsports Program Revs Up

    February 28, 2012

    Tire maker teams up with a new partner in the ALMS GT Class and continues campaigns in ‘green racing’ with orange-oil infused tires in the GTC and GT3 Challenge series, plus off-road racing Read More

  • Yokohama Tire Corporation to Partner with Alex Job Racing and Lotus in 2012 ALMS GT Class

    February 24, 2012

    Yokohama Tire Corporation is teaming up with Alex Job Racing (AJR) to campaign a Lotus Evora in the American Le Mans Series (ALMS) GT series, which kicks-off the 2012 season in Sebring, Florida, March 17. Read More

  • Yokohama Tire Corporation-Sponsored Off-Roaders Kick-Off Season at SCORE Laughlin Desert Challenge, Jan. 14-15

    January 12, 2012

    Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15. Read More

  • Yokohama Tire-Sponsored Chad George Wins Lucas Oil Off Road Racing Series Title

    December 12, 2011

    Yokohama Tire Corporation-sponsored off-road racer Chad George wrapped up a stellar season by clinching the Lucas Oil Off Road Racing Series Super Lite title at Firebird International Raceway in Chandler, Arizona on December 10. Read More

  • Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship

    November 21, 2011

    Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Clinches Another Class 6 SCORE Championship at the Baja 1000. Read More

  • Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race

    November 14, 2011

    There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20. Read More

  • Yokohama Global Motorsports – Track News October 2011

    October 25, 2011

    October 2011 news and results from the FIA World Touring Car Championship, Intercontinental Rally Challenge, FIA Asia-Pacific Rally Championship, SUPER GT, and MACAU Grandprix Formula 3. Read More

  • Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race

    September 11, 2011

    It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico. Read More

  • Yokohama Tire Corporation-Sponsored Heidi Steele Seeks Second SCORE San Felipe Win

    September 07, 2011

    Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele. This year alone, she’s won the San Felipe 250 in March and was third in the Baja 500. Read More

  • No. 48 Paul Miller Racing Porsche Team Celebrates Season-Best Run in Baltimore Grand Prix

    September 06, 2011

    Miller and Maassen had their best run of the season in their Yokohama-shod Porsche with a fourth-place result in an ultra-competitive GT class after two tough hours of racing. Read More

  • Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race

    August 09, 2011

    Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California. Read More

  • Bryce Miller and Sascha Maassen of Paul Miller Racing Carry Momentum to Mosport International Raceway

    July 22, 2011

    Bryce Miller and Sascha Maassen head to Canada's Mosport International Raceway for Sunday's American Le Mans Series presented by Tequila Patrón Grand Prix of Mosport carrying great momentum. Read More

  • Paul Miller Racing Praises Yokohama Tires at ALMS GT Class at Lime Rock

    July 14, 2011

    Paul Miller Racing’s co-drivers Bryce Miller and Sascha Maassen gave a big “thumbs up” to Yokohama’s A005 racing tire, after the GT class of the American Le Mans Series presented by Tequila Patrón race at Lime Rock Park, July 8-9. Read More

  • Life in the Fast Lane: Yokohama Tire Corporation’s Andrew Briggs Discusses Motorsports Marketing

    June 29, 2011

    Andrew Briggs became Yokohama’s senior manager of motorsports in January and has been running full speed ever since. Read More

  • Yokohama Tire Corporation-Sponsored Drivers Kickoff Lucas Oil Off-Road Racing Season with Three Podium Finishes

    March 23, 2011

    Yokohama Tire Corporation-sponsored drivers combined for three podium finishes at the Lucas Oil Off-Road Racing Series opener at Firebird Raceway in Phoenix, Arizona, March 19-20. Read More

  • Yokohama Tire Corporation’s 2011 Motorsports Program Gears Up

    March 15, 2011

    Tire maker continues with teams in off-road and ALMS, plus “eco-racing’ in the GT3 Challenge and GTC series Read More

  • Yokohama Tire Corporation-Sponsored Heidi Steele Wins SCORE San Felipe 250

    March 14, 2011

    Former two-time champion Steele and co-driver Rene Brugger come from behind to take Class 6 title on off-the-shelf Geolandar M/T+® tires Read More

  • Yokohama Tire Corporation-Sponsored West Racing Team Names Drivers for 2011 ALMS GT Class

    January 17, 2011

    Nicky Pastorelli and Dominik Schwager will be its drivers for the 2011 American Le Mans Series (ALMS) season. Read More

  • Yokohama Off-Roaders Battle Bruising Baja 1000

    November 23, 2010

    Heidi Steele gets podium finish on off-the-shelf Geolandar M/T+® tires; Ikuo Hanawa races solo for 34 hours Read More

  • Yokohama to Sponsor West Racing Team in 2011 ALMS GT Class

    October 01, 2010

    Two Lamborghinis will race on ADVAN® tires Read More

  • Mid-Season Chat with Yokohama Tire Corporation-Sponsored Off-Road Champs Cameron & Heidi Steele

    July 15, 2010

    Yokohama Tire Corporation-sponsored off-road desert racers Cameron and Heidi Steele are chasing championships again. Read More

  • Yokohama’s Electric Vehicle Wins with Record Time at Pikes Peak

    July 01, 2010

    EV bests previous “Race to the Clouds” mark by over a minute Read More