News Room
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Yokohama Tire Corporation to Adjust Prices Up to 8 Percent on All Consumer Tires, Mar. 1
February 03, 2012Yokohama Tire Corporation announced today it will increase prices by up to 8% on all of its consumer tires sold in the U.S., which include passenger, performance and light truck tires.
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Yokohama Tire Corporation’s New All-Season AVID ENVigor® ZPS® (Zero Pressure System) Runflat Tire on Sale Feb. 1
January 31, 2012Yokohama Tire Corporation set a new standard for premium all-season tires with its AVID ENVigor®. Now, the benchmark tire, which has been dubbed the “best Grand Performance Tire”, comes with Yokohama’s unique runflat technology.
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Yokohama Tire Corporation Announces Organizational Changes, Promotions
January 19, 2012Yokohama Tire Corporation (YTC) today announced several strategic management promotions, effective immediately, according to Dan King, Yokohama senior vice president of sales and marketing.
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Yokohama Tire Corporation-Sponsored Off-Roaders Kick-Off Season at SCORE Laughlin Desert Challenge, Jan. 14-15
January 12, 2012Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15.
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Yokohama Tire Corporation President & CEO Yasushi Tanaka Discusses Key Industry Issues
January 09, 2012Yasushi Tanaka assumed the reins as Yokohama Tire Corporation’s (YTC) new president and CEO six months ago in July 2011…and hit the ground running.
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Yokohama Tire Corporation to Adjust Prices Up to 8 Percent on Commercial Tires, Feb. 1
January 03, 2012Yokohama Tire Corporation has announced it will implement a price increase of up to 8% on all of its commercial truck tires in the U.S., effective February 1.
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Yokohama Tire Corporation's Environmental Policy
December 30, 2011 -
Yokohama Tire Corporation Tech Partner Wins Major Award
December 27, 2011Yokohama Tire Corporation’s digital marketing agency of record, United Future – which helped the tire maker launch strategic digital initiatives this year, has been recognized with an industry award.
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Yokohama's New Video Offers Cost-Saving Tips for Buying Tires
December 27, 2011Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on smart buying tips for tires in a tough economy.
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Yokohama Tire-Sponsored Chad George Wins Lucas Oil Off Road Racing Series Title
December 12, 2011Yokohama Tire Corporation-sponsored off-road racer Chad George wrapped up a stellar season by clinching the Lucas Oil Off Road Racing Series Super Lite title at Firebird International Raceway in Chandler, Arizona on December 10.
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Yokohama Tire Corporation Adjusting Prices on Off-The-Road (OTR) Tires, Jan. 1, 2012
December 09, 2011Due to global supply pressures and elevated manufacturing and transportation costs, Yokohama Tire Corporation announced today it will implement a Base price increase of up to 15% on all of its off-the-road (OTR) tires in the U.S.
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Yokohama Tire Corporation Launches Phase II of its ‘Forever Forest’ Program at U.S. Headquarters
December 07, 2011Yokohama Tire Corporation (YTC) planted 300 more tree seedlings at its U.S. headquarters today, continuing its commitment in Yokohama’s global “Forever Forest” program, which aims to plant more than 500,000 trees worldwide by 2017.
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Yokohama Tire Corporation Commercial Division Year in Review and Preview of 2012
November 29, 2011Rick Phillips, Yokohama director of commercial sales, assumed leadership of the division in January of this year. In this Q&A, he discusses the current state of the business, as well as provides an outlook for the year 2012.
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Award-Winning 2012 Audi A7 Rides on Yokohama Tire Corporation’s ADVAN Sport® Tires
November 22, 2011Yokohama Tire Corporation’s ADVAN Sport® tires are original equipment on the new 2012 Audi A7.
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Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship
November 21, 2011Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Clinches Another Class 6 SCORE Championship at the Baja 1000.
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Yokohama's Exhibit at LA Auto Show Blends Technology, Sustainability and Social Media
November 21, 2011Tire maker’s exhibit in West Hall will blend technology, sustainability and social media.
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Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race
November 14, 2011There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20.
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Yokohama Introduces New Interactive Glass Windows at LA Auto Show
November 10, 2011Consumers attending Yokohama's booth at LA Auto Show can learn about tires in a fun, interactive way with the "tech glass windows."
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Yokohama Tire Corporation’s Latest ‘Tire Tips’ Video Focuses on Fuel Efficiency
November 09, 2011Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on fuel efficiency.
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Yokohama Tire Earns 2012 Toyota Prius v Fitment with Eco-Friendly BluEarth® S34BZ™
November 08, 2011The new 2012 Toyota Prius v is the latest addition to Yokohama’s growing OE fitment program.
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Yokohama's Interactive LA Auto Show Booth will be Social Media Central
November 04, 2011The Yokohama Tire social media and digital express at the LA Auto Show is ready to roll.
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Yokohama Global Motorsports – Track News October 2011
October 25, 2011October 2011 news and results from the FIA World Touring Car Championship, Intercontinental Rally Challenge, FIA Asia-Pacific Rally Championship, SUPER GT, and MACAU Grandprix Formula 3.
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Yokohama Tire Corporation to Adjust Prices on All Consumer Tires Nov. 1
October 06, 2011Yokohama Tire Corporation announced it will increase prices by up to 8% on all of its consumer tires, which include passenger, performance and light truck tires sold in the U.S. The increase will go into effect November 1. There will be in-line adjustments, as well, which will be announced at a later date.
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Yokohama Tire Corporation’s Orange Oil Tire Technology Now on Display at the Museum of Science, Boston
October 04, 2011Yokohama Tire Corporation’s eco-tire technology is now officially on display at the Museum of Science, Boston.
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Yokohama Tire Corporation Becomes the Official Tire of the New England Patriots
October 03, 2011The New England Patriots, one of the most successful pro football teams of the last decade, is now part of Yokohama Tire Corporation’s impressive roster of sports marketing partnerships.
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Yokohama Tire Corporation Opens Ride & Drive Program to Enthusiasts
September 22, 2011Yokohama Tire Corporation annually offers experiential ride and drive training programs across the country for dealers. Now, the Fullerton, California-based tire manufacturer is looking at opening the event to consumers.
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Yokohama Tire Corporation Renews Partnership With Three Football Teams
September 21, 2011Football season is back and so is Yokohama Tire Corporation’s sponsorship program with the Dallas Cowboys, Denver Broncos and Baltimore Ravens.
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X’s and O’s Marks New Yokohama Tire Corporation TV Commercial
September 19, 2011Following up its successful “Duck, Duck, Goose” TV commercial launched in March, Yokohama Tire Corporation is rolling out a new high-powered 30-second spot called “X’s and O’s.”
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Yokohama Tire Corporation to Adjust Price Oct. 1 on All Commercial Truck Tires
September 12, 2011Yokohama Tire Corporation has announced it will implement a price increase of up to 8% on all of its light and medium commercial truck tires in the U.S., effective October 1.
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Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race
September 11, 2011It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico.
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Yokohama Tire Corporation’s ‘Tire Tips’ Educational Video Series Returns
September 08, 2011Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment called “Tires 101.”
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Yokohama Tire Corporation-Sponsored Heidi Steele Seeks Second SCORE San Felipe Win
September 07, 2011Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele. This year alone, she’s won the San Felipe 250 in March and was third in the Baja 500.
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Yokohama Tire Corporation Brings the Rubber to Dealers with Experiential Training Program
September 06, 2011Dealers in California are getting a chance to test four of Yokohama Tire Corporation’s best sports car and passenger car tires when the tire maker’s experiential training program makes a stop in Anaheim on September 13-14 and in San Diego on September 21-22 as part of Yokohama’s 10-city ride and drive program.
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No. 48 Paul Miller Racing Porsche Team Celebrates Season-Best Run in Baltimore Grand Prix
September 06, 2011Miller and Maassen had their best run of the season in their Yokohama-shod Porsche with a fourth-place result in an ultra-competitive GT class after two tough hours of racing.
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Yokohama Tire Corporation Sponsoring the Pebble Beach Concours d’Elegance for 7th Consecutive Year
August 19, 2011Tire maker to go ‘green’ and feature a sustainable ‘living wall’ display at Aug. 21 classic car celebration.
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Yokohama Tire Corporation to Raise Prices on All Off-The-Road (OTR) Tires on Sept. 1
August 17, 2011Yokohama Tire Corporation has announced it will implement a price increase of up to 11% on all of its off-the-road (OTR) tires in the U.S.
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Yokohama Tire Corporation to be a Partner in the First Accelerating Sustainable Performance Summit by Infineon Raceway
August 17, 2011Yokohama Tire Corporation will be joining hands with Infineon Raceway in the upcoming Accelerating Sustainable Performance Summit at Infineon Raceway in Sonoma, California on August 25.
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Yokohama’s Orange Oil Tire Technology to be Highlighted at the Museum of Science, Boston
August 15, 2011Two-year exhibit starts in fall 2011 and will feature BluEarth-1™, Yokohama’s next generation eco-friendly tire that utilizes oil from orange peels to reduce use of petroleum.
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Yokohama Tire Corporation’s iPad App Wins Another Award
August 11, 2011The Yokohama Tire Explorer iPad app has earned an honorable mention award in the Apps-Business category in the 41st annual Creativity International Awards competition.
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Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race
August 09, 2011Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California.
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Bryce Miller and Sascha Maassen of Paul Miller Racing Carry Momentum to Mosport International Raceway
July 22, 2011Bryce Miller and Sascha Maassen head to Canada's Mosport International Raceway for Sunday's American Le Mans Series presented by Tequila Patrón Grand Prix of Mosport carrying great momentum.
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Yokohama Tire Corporation’s Dan King Gives Company/Industry Mid-Year Report
July 22, 2011Mid-Year Company/Industry Report from Dan King, Yokohama Tire Corporation’s Sr. Vice President.
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Yokohama Tire Corporation’s 2011 Grassroots Program Rolls On
July 18, 2011Yokohama Tire Corporation has expanded its nationwide grassroots consumer programs in 2011 by participating in 18 car shows and car club events, including the upcoming Z1 Nationals, Porsche Parade, Good Guys Mid-Western Nationals, Corvette Funfest and BMW Oktoberfest.
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Paul Miller Racing Praises Yokohama Tires at ALMS GT Class at Lime Rock
July 14, 2011Paul Miller Racing’s co-drivers Bryce Miller and Sascha Maassen gave a big “thumbs up” to Yokohama’s A005 racing tire, after the GT class of the American Le Mans Series presented by Tequila Patrón race at Lime Rock Park, July 8-9.
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Life in the Fast Lane: Yokohama Tire Corporation’s Andrew Briggs Discusses Motorsports Marketing
June 29, 2011Andrew Briggs became Yokohama’s senior manager of motorsports in January and has been running full speed ever since.
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2011 Pikes Peak International Hill Climb
June 28, 2011Team Yokohama turned in the best performance for an all-electric vehicle in this past weekend's 2011 Pikes Peak International Hill Climb.
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Yokohama Tire Corporation Named Recipient of the Presidents’ Business Achievement Award by the Fullerton Chamber of Commerce
June 15, 2011Yokohama was awarded the top honor in the large business category.
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Yokohama Tire Corporation to Adjust Prices on All U.S. Commercial Truck Tires July 1
June 13, 2011Yokohama Tire Corporation has announced it will implement a price increase of an average of 8% on all of its light and medium commercial truck tires sold in the U.S., effective July 1.
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Know Thy Tires
June 09, 2011What type of tires do you have? Don’t know?
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Yokohama Tire Corporation Launches All New ‘Customer First’ Web Site
June 08, 2011Yokohama Tire Corporation has announced the official launch of its all-new, user-centric Web site at www.yokohamatire.com designed to put customers first and their needs, according to Theresa Palang, Yokohama manager of public relations and digital marketing.
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Yokohama Tire Corporation Hires Strategic Digital Marketing Partner
May 27, 2011Agency retained – United Future – specializes in integrated web site, social media and emerging technologies
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Yokohama Tire Corporation Names New President
May 24, 2011Yasushi Tanaka succeeds Takao Oishi on June 29.
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Yokohama Introduces Shin
May 18, 2011Our customers know there is something more to a Yokohama tire: superior handling, enhanced fuel economy and impressive durability.
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Yokohama Tire Corporation Adds the Philadelphia Phillies to its 2011 Sports Marketing Roster
May 16, 2011‘Home Team Pride’ jersey promotion runs through June 12.
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Yokohama Tire Corporation Rolls Out New TV Ad
April 14, 201130-Second Spot Features Off-Road Stars Cameron and Heidi Steele in a High-Speed Update of Classic Kids’ Game, “Duck, Duck, Goose”
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Yokohama Tire Corporation Kicks-Off Los Angeles Angels Baseball Sponsorship
April 12, 2011Promotions include Angels’ 50th anniversary Fleece Blanket Night
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Yokohama Tire Corporation Wins Silver ADDY® Award for iPad App
April 08, 2011The Yokohama Tire Explorer iPad app – published on iTunes in March – captured a Silver ADDY® Award in the Mobile Marketing category at the recent Los Angeles area chapter of the American Advertising Federation’s (AAF) regional award show on March 25 at the Beverly Hilton Hotel in Beverly Hills, California.
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Yokohama Tire Corporation to Adjust Prices May 1 on All Off-The-Road (OTR) Tires
April 05, 2011Yokohama Tire Corporation has announced it will implement a price increase of up to 10% on all of its off-the-road (OTR) tires in the U.S.
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Yokohama Tire Corporation to Give Away $5,000 Worth of 101ZL™ Tires and iPads at the Mid-America Trucking Show, Booth 14124
March 28, 2011Yokohama Tire Corporation is giving away 101ZL™ premium steer tires and iPads each day at the Mid-America Trucking Show (MATS) in Louisville, Kentucky, March 31-April 2.
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Yokohama Tire Corporation to Issue ‘101ZL™ SmartSolution™ Challenge’ at Mid-America Trucking Show
March 28, 2011Yokohama contest to prove its new premium long-haul steer tire, on display in booth 14124, will outrun and outlast its competitors
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Yokohama Rubber’s Environmental Technology Receives Award from Cardolite Corporation (USA)
March 25, 2011The Yokohama Rubber Co., Ltd. announced today that its environmental technology had received the “Mortimer T. Harvey Award 2010” from the Cardolite Corporation (USA), a leading company in cashew nutshell liquid products.
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Yokohama Tire Corporation-Sponsored Drivers Kickoff Lucas Oil Off-Road Racing Season with Three Podium Finishes
March 23, 2011Yokohama Tire Corporation-sponsored drivers combined for three podium finishes at the Lucas Oil Off-Road Racing Series opener at Firebird Raceway in Phoenix, Arizona, March 19-20.
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Yokohama Tire Corporation’s OTR Division Earns Vulcan’s 2010 Gold Alliance Supplier Award
March 22, 2011or the fourth consecutive year, Yokohama Tire Corporation’s off-the-road (OTR) division was awarded a Gold Alliance Supplier award for 2010 from Birmingham, Alabama-based Vulcan Materials Company, which annually honors its top suppliers.
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Yokohama Tire Corporation to Give Away an iPad Each Day at ConExpo, Booth N-1257
March 21, 2011Yokohama Tire Corporation will be exhibiting the latest of its OTR and commercial truck tires at the upcoming March 22-26 ConExpo in Las Vegas, Nevada and will be giving away an iPad a day for five days at its booth N-1257.
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Yokohama Tire Corporation’s ‘Home Team Pride’ Promotion with the Boston Celtics Runs Through April 30
March 17, 2011Yokohama Tire Corporation has partnered with the National Basketball Association’s (NBA) Boston Celtics for the fourth consecutive year, announced Shawn Denlein, Yokohama director of sales, Consumer Products.
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Yokohama Tire Corporation’s 2011 Motorsports Program Gears Up
March 15, 2011Tire maker continues with teams in off-road and ALMS, plus “eco-racing’ in the GT3 Challenge and GTC series
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Yokohama Tire Corporation to Showcase Two New Tires at Mid-America Trucking Show
March 15, 2011RY407™ super single wide base trailer tire and prototype 702™ drive tire on display in booth 14124
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Yokohama Tire Corporation-Sponsored Heidi Steele Wins SCORE San Felipe 250
March 14, 2011Former two-time champion Steele and co-driver Rene Brugger come from behind to take Class 6 title on off-the-shelf Geolandar M/T+® tires
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Yokohama Tire Corporation’s ‘Home Team Pride’ Promotion Highlights 2011 Sponsorship
March 10, 2011Free shirt/jersey promotion with Boston Celtics and Houston Rockets runs March 12-April 30. Other consumer, dealer promotions planned
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Yokohama Tire Corporation to Highlight OTR Tires at ConExpo in Las Vegas, March 22-26
March 07, 2011Bias and radial tires for rock, aggregate and concrete industry vehicles on display in booth N-1257
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Yokohama Tire Corporation to Adjust Prices on All Commercial Truck Tires April 1
March 03, 2011Yokohama Tire Corporation has announced it will implement a price increase of an average of 8% on all of its light and medium commercial truck tires in the U.S.
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President’s Perspective: Yokohama Tire Corporation’s Takao Oishi Discusses the Turbulent Tire Market
March 01, 2011Yokohama’s president and CEO looks at key industry issues and trends
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Yokohama Rubber’s Environmental Activities Honored at Tire Technology Expo in Europe
February 28, 2011The Yokohama Rubber Co., Ltd., announced today that it had earned the "Environmental Achievement of the Year" award for its outstanding environmental activities at Tire Technology Expo 2011, the most important tire manufacturing technology exhibition in the world.
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Yokohama Tire Corporation’s New iPad App Now Available on iTunes
February 24, 2011Yokohama Tire Corporation’s new iPad app – the Yokohama Tire Explorer – introduced at the recent LA Auto Show, is now available free on iTunes.
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Commercial Tire Industry Report with Yokohama Tire Corporation’s Dan King
January 19, 2011Dan King, Yokohama senior vice president of sales and marketing, discusses this issue and other industry challenges.
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Yokohama Tire Corporation-Sponsored West Racing Team Names Drivers for 2011 ALMS GT Class
January 17, 2011Nicky Pastorelli and Dominik Schwager will be its drivers for the 2011 American Le Mans Series (ALMS) season.
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Yokohama Tire Corporation Announces Strategic Management Promotions
January 14, 2011Dan King named senior vice president of sales and marketing; Thomas Masuguchi vice president and controller
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“Yokohama Forever Forest” Brings Hundreds of Trees to Yokohama Tire Corporation’s U.S. Headquarters
December 03, 2010Tree-planting project puts 500 trees in Fullerton
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Yokohama Tire Corporation Plans ‘Green Week’ Series of Eco-Friendly Activities for the Community
November 29, 2010“Yokohama Forever Forest,” E-recycling, Tire Inspection & Education served up November 30 – December 3
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Yokohama Off-Roaders Battle Bruising Baja 1000
November 23, 2010Heidi Steele gets podium finish on off-the-shelf Geolandar M/T+® tires; Ikuo Hanawa races solo for 34 hours
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Yokohama Tire Corporation to Launch Interactive iPad App at LA Auto Show
November 17, 2010Consumers visiting Yokohama’s exhibit in the West Hall lobby will get a chance to try the company’s new interactive iPad app, plus enter a daily drawing to win a tablet computer.
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Yokohama Tire Corporation to Display New Version of its Award-Winning, Sustainable ‘Living Wall’ at Upcoming LA Auto Show
November 17, 2010Yokohama Tire Corporation introduced a new type of display at the 2009 LA Auto Show: a natural, biodegradable “living wall.”
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Yokohama Tire Corporation’s New ‘ADVANTAGE® Online’ Website Helps Dealers Manage Program Growth
October 25, 2010Yokohama Tire Corporation announced today the launch of a new website based on the company’s industry-leading loyalty program, the Yokohama ADVANTAGE Associate Dealer Program®.
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Yokohama to Sponsor West Racing Team in 2011 ALMS GT Class
October 01, 2010Two Lamborghinis will race on ADVAN® tires
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Yokohama Tire Corporation Launches SmartSolution™, an Innovative Communication Campaign Focused on Smart Tire Investment
August 31, 2010A new and innovative communication campaign aimed at commercial tire dealers, fleet owners and truck operators.
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Yokohama Tire Corporation Signs Contract Extension to Sponsor Pebble Beach Concours d’Elegance through 2016
August 02, 2010Yokohama Tire Corporation has signed a contract extension to sponsor the annual Pebble Beach Concours d’Elegance through 2016.
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Mid-Season Chat with Yokohama Tire Corporation-Sponsored Off-Road Champs Cameron & Heidi Steele
July 15, 2010Yokohama Tire Corporation-sponsored off-road desert racers Cameron and Heidi Steele are chasing championships again.
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Yokohama’s Electric Vehicle Wins with Record Time at Pikes Peak
July 01, 2010EV bests previous “Race to the Clouds” mark by over a minute
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Yokohama Tire Corporation’s Sustainable ‘Living Wall’ Display Lauded by Exhibitor Magazine
June 17, 2010Yokohama Tire Corporation’s eco-sensitive “living wall” display, shown at the 2009 Los Angeles Auto Show, has been honored with a Bronze Award by Exhibitor magazine in its prestigious and highly-coveted annual Design Awards, announced in the May 2010 issue.
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Yokohama Adds Orange Oil-Infused Race Tires to Pikes Peak Electric Buggy
June 16, 2010EV buggy to tackle famous “Race to the Clouds” on ADVAN® ENV-R2™ slicks, the world’s only eco-friendly race tire which cuts petroleum use by 20 percent
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Heidi Steele Battles Baja 500 for 2nd Place Finish on Yokohama Tires
June 08, 2010Off-road champion finishes punishing 438-mile course on off-the-shelf Geolandar M/T+® tires
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Drivers on Yokohama Tires Claim Redline Time Attack Victories at Auto Club Speedway
June 04, 2010Yokohama has overall win and three first-place finishes with drivers racing on ADVAN A005® slicks and the ADVAN Neova® AD08 ultra high-performance tire
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Yokohama Tire-Sponsored Heidi Steele Wins Mint 400 with Assist from Husband
March 30, 2010It was a family affair for Yokohama off-road champions Heidi and Cameron Steele at the SNORE Mint 400 near Las Vegas over the weekend.
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New High-Tech, Eco-Friendly ‘Living Wall’ Display Enhances Yokohama Tire Corporation’s Mid-America Trucking Show Booth
March 24, 2010Yokohama Tire Corporation, a long-time champion of environmental initiatives, will bring their display to life at the Mid-America Trucking Show in Louisville, Ky., March 25-27, with a “living wall” featuring natural plants.
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Yokohama Signs 2-Year Sponsorship Pact with IMSA
March 18, 2010Agreement makes Yokohama’s eco-friendly orange-oil-infused ADVAN® ENV-R2™ race slicks the “official tire” of the GT3 Challenge through the 2012 season
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Off and Running: GT3 Drivers Ecstatic with Yokohama’s 2nd Generation Eco Race Tire at Sebring
March 18, 2010Upgraded ADVAN® ENV-R2™ orange oil-infused tires set track records in successful debut in Patrón GT3 Challenge by Yokohama
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Yokohama’s Eco-Racing Legacy Continues with the Debut of Upgraded Orange Oil-Infused Race Tire at Sebring
March 18, 2010The ADVAN® ENV-R2™, the world’s only eco-friendly race tire, grips better, cuts petroleum use by 20 percent and is the spec tire of two major race series
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Yokohama Kick-Offs 2010 ALMS Season at Sebring
March 10, 2010Tiremaker partners with JaguarRSR in GT2 class and expands its “eco-racing’ with revolutionary orange oil-infused tires in the Patrón GT3 Challenge by Yokohama and ALMS GTC class.
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Yokohama to Sponsor 2010 Lucas Oil Off-Road Racing Series
February 04, 2010Tiremaker returns to short-course racing for the first time since 1994.
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Yokohama Tire Corporation’s 2010 Motorsports Program Looks Like a Winner
January 18, 2010Tiremaker seeks to continue ’09 success with teams in off-road and ALMS, plus expanded “eco-racing’ with orange oil-infused tires in the GT3 Challenge and new GTC series