Yokohama

Fans can Score with Yokohama Tire Corporation’s New Baseball Promotions

FULLERTON, CA (May 22, 2013) – Professional sports promotions have, in the past, been very, very good to Yokohama Tire Corporation (YTC) and its dealers. This season, the Fullerton, California-based tire maker is pitching another masterpiece: free Cincinnati Reds jerseys and a “VIP Experience” with the New York Yankees

READ MORE

Yokohama Tire Corporation Announces Three Corporate Promotions

FULLERTON, CA (May 2, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced three promotions in the organization, effective May 1.

READ MORE

Yokohama Tire Corporation to Build Commercial Tire Plant in Mississippi

FULLERTON, CA (April 29, 2013) – Yokohama Tire Corporation (YTC) today signed an agreement to build a commercial truck tire plant in West Point, Mississippi. The facility, which is expected to produce one million tires starting in 2015, will have an initial capital investment of $300 million and potential plant expansions could reach up to four times the original employment and investment levels.

READ MORE

Yokohama Rubber to Build Truck/Bus Tire Plant in the U.S.

Tokyo – The Yokohama Rubber Co., Ltd., announced today that it would construct a new plant to manufacture truck/bus (TB) tires in the United States. With a capital investment of 300 million US dollars, the Japanese tire maker plans to build the new plant with an annual production capacity of 1 million tires.

READ MORE

Yokohama Tire Corporation’s Motorsports Versatility Highlighted During Long Beach Race Weekend

FULLERTON, CA (April 11, 2013) – It’ll be quite a weekend in Long Beach, California for Yokohama Tire Corporation’s (YTC) motorsports program. Its tires will be on race vehicles ranging from sports cars to drift cars to off-road stadium trucks. The excitement runs April 19 to 21 on the streets of downtown Long Beach.

READ MORE

Yokohama Tire Corporation’s ADVANTAGE® Associate Dealer Program Celebrates its 10-Year Anniversary

FULLERTON, CA. – (April 9, 2013) – Yokohama Tire Corporation is marking the ten-year anniversary of its ground-breaking consumer dealer rewards program, the ADVANTAGE Associate Dealer Program. To celebrate the milestone, the tire maker is offering a double cash rewards promotion through which dealers can earn up to 12 percent in cash on their consumer tire purchases from their designated distribut

READ MORE

Yokohama Tire Corporation Onboard as Stadium SUPER Trucks Series Sponsor

FULLERTON, CA (April 5, 2013) – Yokohama Tire Corporation (YTC) is returning to off-road stadium-style racing for the first time in almost two decades. The Fullerton, California-based tire maker announced today it has signed on as a sponsor of Robby Gordon’s new Stadium SUPER Trucks (SST) series, which kicks-off in Glendale, Arizona on April 6. YTC will use the 12-event series to promote its Geola

READ MORE

Yokohama Tire Corporation Announces Establishment of New Subsidiary

FULLERTON, CA (April 2, 2013) – Yokohama Tire Corporation (YTC) today announced the establishment of a new subsidiary, Yokohama Tire Mexico S. de R.L. de C.V. (Sociedad De Responsabilidad Limitada De Capital Variable), incorporated in Silao, Guanajuato, Mexico.

READ MORE

Yokohama Tire Corporation Announces Promotions in its Sales Organization

FULLERTON, CA (April 2, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced several promotions in its sales organization, effective April 1.

READ MORE

Yokohama Tire Corporation Announces Corporate Strategic Management Changes

FULLERTON, CA (April 2, 2013) – Yokohama Tire Corporation (YTC) today announced several corporate strategic management changes, including naming a new CEO, effective May 1.

READ MORE

Yokohama Tire Corporation Swings Into Action with Three Professional Baseball Sponsorships for 2013

FULLERTON, CA (March 29, 2013) –With the 2013 season on the horizon, Yokohama Tire Corporation today announced its professional baseball sports marketing roster: The Los Angeles Angels, the New York Yankees and, for the first time, the Cincinnati Reds. Yokohama’s partnership with the Angels is in its fourth year and second with the Yankees.

READ MORE

2013 Experiential Ride and Drive Training Program Kicks-Off in New Mexico

FULLERTON, CA. – (March 27, 2013) – Continuing to educate dealers throughout the country about its tire line-up, Yokohama Tire Corporation (YTC) has kicked-off its 2013 experiential Ride and Drive Training Program in Albuquerque, New Mexico.

READ MORE

Norio Karashima Returning to Yokohama Tire Corporation in Advisory Role

FULLERTON, CA (March 21, 2013) – Norio Karashima, former President and CEO of Yokohama Tire Corporation (YTC), is returning as executive advisor to the company’s Fullerton, CA headquarters, effective April 1.

READ MORE

Yokohama Tire-Shod Ferrari 458 Ready for Sebring Debut

FULLERTON, CA (March 14, 2013) – American Le Mans Series (ALMS) Race Week has kicked-off at Sebring International Raceway (through March 16) and Yokohama Tire Corporation (YTC) is ready to roll.

READ MORE

Yokohama Tire Corporation’s High-Tech, Fuel Efficient Zenvironment® Commercial Tire Line to be Displayed at Mid-America Trucking Show, March 21-23

FULLERTON, CA (March 13, 2013) – Yokohama Tire Corporation’s full line of Zenvironment® tires will be on display in booth 14124 at the Mid-America Trucking Show (MATS), March 21-23 at the Kentucky Expo Center in Louisville, Kentucky.

READ MORE

2013 Outlook with Takayuki Hamaya, Yokohama Tire Corporation’s COO, CFO and Executive Vice President

FULLERTON, CA. – (March 12, 2013) – Takayuki Hamaya, Yokohama Tire Corporation’s (YTC) executive vice president and chief financial officer, took on a new title recently – chief operating officer, which adds substantially to his already expansive executive responsibility.

READ MORE

Yokohama Tire Corporation Gears Up for the 2013 Motorsports Season

FULLERTON, CA (March 7, 2013) – From desert racing to drifting, Porsche 911 GT3 to Ferrari 458, Yokohama Tire Corporation (YTC) is busy tuning up for the 2013 racing season. “This will be an exciting year,” said Andrew Briggs, YTC director of product planning and motorsports. “We have a new ALMS partner, a historic teaming in off-road and a strong, overall line-up, so we can’t wait for the season

READ MORE

Yokohama Tire Corporation Slides into Action with 2013 Drifting Program

FULLERTON, CA (March 5, 2013) – Yokohama Tire Corporation (YTC) announced today it will participate as a Formula Drift tire supplier for the second consecutive year and will partner with three teams for the 2013 season.

READ MORE

Yokohama Tire Corporation Introduces Key Changes to Consumer Sales Group Structure

FULLERTON, CA (March 4, 2013) – Yokohama Tire Corporation (YTC) today announced key changes to its Consumer Sales division, effective immediately. The moves – including the addition of a new sales zone and several organizational changes – were designed to strategically service YTC dealers, according to Dan King, Yokohama senior vice president of sales and marketing.

READ MORE

Yokohama Tire Corporation and Desert Assassins Off-Road Race Team Head to San Felipe for SCORE Season Opener

FULLERTON, CA. – (Feb. 25, 2013) – For Yokohama Tire Corporation and the Desert Assassins off-road race team, the journey to winning the new World Championship of Desert Racing continues at the MasterCraft Safety Tecate SCORE San Felipe 250, March 8-10, in San Felipe, Mexico.

READ MORE

Yokohama Tire Corporation to Give Away $5,000 Take the High Road Vacation during the Mid-America Trucking Show, March 21-23

FULLERTON, CA (Feb. 25, 2013) – Mid-America Trucking Show (MATS) attendees will have a chance to win a $5,000 ‘Take the High Road’ vacation and iPad 2s, courtesy of two contests conducted by Yokohama Tire Corporation (YTC) in booth 14124. MATS runs from March 21-23 at the Kentucky Expo Center in Louisville, Kentucky.

READ MORE

Yokohama Tire Corporation Pens Agreement with INK to be its New Digital Marketing Partner

FULLERTON, CA. – (Feb. 20, 2013) – Yokohama Tire Corporation (YTC) has hired one of Southern California’s fastest growing companies, INK, as its digital marketing agency of record.

READ MORE

Yokohama Tire Corporation to Launch Two New Commercial Tires at Mid-America Trucking Show, March 21-23

Yokohama Tire Corporation is launching two new commercial tires at the Mid-America Trucking Show (MATS): the TY517™ ultra wide base drive tire and the RY407™ ultra wide base trailer tire.

READ MORE

Yokohama Tire Corporation’s New Ultra Wide Base TY517™ Commercial Tire Earns EPA SmartWay® Verification

Yokohama Tire Corporation’s new TY517™ commercial tire has been added to the U.S. Environmental Protection Agency’s (EPA) SmartWay® list of verified technologies.

READ MORE

Yokohama Tire Wins HDRA Season Opener

Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in Jean, Nevada on January 12.

READ MORE

Yokohama Tire Corporation Announces Winners of ‘Miles of Fun’ Contest

Yokohama Tire Corporation today announced the three grand prize winners of their social media contest, “Miles of Fun”, which was done in partnership with Discount Tire/America’s Tire Company and which focused on the all-new, orange-oil infused YK580™ tire sold exclusively at Discount Tire/America’s Tire Company.

READ MORE

Commercial Tire Year-in-Review with Yokohama Tire Corporation’s Rick Phillips

What a difference a year makes: According to Rick Phillips, Yokohama Tire Corporation’s director of Commercial Sales, 2012 could not have been any more contrasting from 2011.

READ MORE

Yokohama Tire Corporation Announces Top 10 Finalists from "Miles of Fun" Contest

Tire maker’s Facebook fans select the Top 10 videos from which three grand prize winners will be chosen to take ultimate road trip on eco-friendly YK580™ orange oil-infused tires

READ MORE

Yokohama Tires Win at the 25 Hours of Thunderhill

When the checked flag came down after the demanding 25 Hours of Thunderhill, the Porsche 911 with Yokohama’s ADVAN® ENV-R2™ was alone in the winner’s circle.

READ MORE

Yokohama Tire-Sponsored Drifting Star Tyler McQuarrie to Take on the 25 Hours of Thunderhill

Yokohama Tire Corporation-sponsored Formula Drift driver Tyler McQuarrie is changing race styles as he tackles the tough 25 Hours of Thunderhill in northern California on ADVAN® ENV-R2™ tires.

READ MORE

Yokohama Tire Corporation Sponsoring the LA Auto Show for the 7th Consecutive Year

For the seventh straight year, Yokohama Tire Corporation is a major sponsor of the upcoming Los Angeles Auto Show, November 30-December 9 at the LA Convention Center.

READ MORE

Yokohama Tire Corporation’s Takayuki Hamaya Promoted to Chief Operating Officer

Yasushi Tanaka, president and CEO of Yokohama Tire Corporation (YTC), today announced the promotion of Takayuki Hamaya to YTC chief operating officer, effective immediately. According to Tanaka, Hamaya will also retain his position as company executive vice president (EVP) and chief financial officer (CFO).

READ MORE

Orange Oil Makes Yokohama Tires More ‘A-peeling’

When it comes to tire development and technology, the road generally goes from the racetrack to the cul de sac.

READ MORE

Yokohama Tire Corporation Giving Away Free Tickets to the LA Auto Show Facebook contest running through Nov. 25

Yokohama Tire Corporation (YTC) is giving away more than 400 free tickets to the Los Angeles Auto Show, which will be held at the LA Convention Center from November 30 through December 9

READ MORE

Yokohama’s New “Tire Tips” Video Helps Consumers Understand the Difference Between OE and Aftermarket Tires

When it comes to replacing tires, consumers are often faced with a decision on whether to buy original equipment (OE) or aftermarket tires. How to choose between the two is the subject of the latest episode of “Tire Tips” from Yokohama Tire Corporation (YTC).

READ MORE

Yokohama Tire Corporation-Sponsored Off-Roader Racers Ready to Tackle the Tough Baja 1000, Nov. 14-17

Yokohama Tire Corporation-sponsored off-roaders Cameron and Heidi Steele are heading to Mexico’s Baja Peninsula to compete in the storied SCORE Tecate Baja 1000, November 14-17.

READ MORE

Yokohama’s New “Tire Tips” Video Answers Questions About Winter Tires

Yokohama Tire Corporation (YTC) has released its latest episode of “Tire Tips,” a consumer education video series. In the newest installment, Theresa Palang, YTC’s manager of public relations and digital marketing, and Nate Ortega, YTC’s performance marketing specialist, explain the importance of winter tires and their proper application.

READ MORE

Yokohama Tire Corporation’s New iceGUARD iG51v™ Winter Tire for Trucks and SUVs is Now on Sale

Yokohama Tire Corporation has added a new member to its winter tire line, the iceGUARD iG51v™, which is now available in the U.S. in 13 sizes developed specifically for light trucks, SUVs and Crossover SUVs.

READ MORE

Hit the Road: Yokohama Tire Corporation Announces ‘Miles of Fun’ Contest

Social media contest runs through November 22 and puts consumers on their “ultimate road trip” with orange oil-infused YK580™ tires

READ MORE

Yokohama Tire Corporation's Cameron Steele Wins Again in Lucas Oil Race

Led by veteran off-road racer Cameron Steele’s second victory of the season, Yokohama Tire Corporation (YTC)-sponsored drivers scored several podium finishes during rounds 13 and 14 of the Lucas Oil Off-Road Racing Series at Las Vegas Motor Speedway, September 21-22.

READ MORE

Off-The-Road (OTR) Tire Market Overview with Yokohama Tire Corporation’s Gary Nash

In this Q&A, Gary Nash, Yokohama Tire Corporation’s vice president of OTR Sales – and a 45-year tire industry veteran – focuses on the global supply issue and other challenges within the industry, and how they will play out the rest of this year and in 2013.

READ MORE

Yokohama Tire Corporation's "Home Team Pride" Jersey Promotion Kicks-Off with the Dallas Cowboys

Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion, which, for the third consecutive season, features the National Football League’s Dallas Cowboys.

READ MORE

Yokohama Tire Corporation’s Latest ‘Home Team Pride’ Jersey Promotion with the Chicago Bears

Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion, which, for the first time, features the National Football League’s Chicago Bears.

READ MORE

Yokohama Tire Corporation Kicks-Off ‘Home Team Pride’ Jersey Promotion with the Baltimore Ravens

– Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion, which, for the third consecutive season, features the National Football League’s defending AFC North champion Baltimore Ravens.

READ MORE

Yokohama Tire Corporation to Debut Three OTR Radial Tires at MINExpo, September 24-26 - Booth #8271

Yokohama Tire Corporation is debuting three OTR (off-the-road) radial tires at the 2012 MINExpo International trade show in Las Vegas, Nevada. The tires – the RL45™, RB42™ and RL51™ – will be part of Yokohama’s booth (#8271) at the show, which runs September 24-26 at the Las Vegas Convention Center.

READ MORE

Yokohama Tire Corporation Participating in ‘Accelerating Sustainable Performance’ Summit at Sonoma Raceway, September 7

– For the second year, Yokohama Tire Corporation will participate in Sonoma Raceway’s Accelerating Sustainable Performance Summit (ASP). The September 7 eco event focuses on how motorsports technology and innovation drive advancements in sustainable transportation.

READ MORE

Yokohama Tire Corporation Kicks-Off ‘Home Team Pride’ Promotion with the Three-Time Super Bowl Champion, the New England Patriots

Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” promotion, which, for the second consecutive season, features the National Football League’s three-time Super Bowl champion New England Patriots.

READ MORE

Yokohama Tire Corporation’s ‘Home Team Pride’ Jersey Promotion Kicks-Off with Four NFL Teams

Football is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion. The promotion will run from September 15 to October 31 and feature four National Football League teams this season: the Chicago Bears, Dallas Cowboys, Baltimore Ravens and New England Patriots.

READ MORE

Yokohama Tire Corporation and Angels Baseball Break Guinness World Record

Thanks to a special in-game baseball promotion developed by the Los Angeles Angels, Yokohama Tire Corporation is in the Guinness Book of World Records.

READ MORE

Yokohama Rubber Company-Sponsored Electric Vehicle Breaks World Record at Pikes Peak Race for the Third Consecutive Year

For the third consecutive year, an electric vehicle (EV) sponsored by The Yokohama Rubber Co., Ltd. (YRC) not only won its class at the August 12 Pikes Peak International Hill Climb, but broke a world record doing it.

READ MORE

Yokohama Tire Corporation-Sponsored Off-Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16-18

Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to Reno” race, August 16-18.

READ MORE

Yokohama Tire Debuts iPad App for Trucking Industry

Yokohama Tire Corporation (YTC) has launched an iPad app for the trucking tire industry. The Yokohama Commercial Tire Navigator is now available for free on iTunes.

READ MORE

Yokohama Tire Corporation Adds the Chicago Bears to its 2012 Sports Marketing Roster

Yokohama Tire Corporation announced today its multi-year sponsorship of one of the oldest and best known franchises in the National Football League (NFL), the Chicago Bears.

READ MORE

EPA Selects Yokohama's Commercial Truck Casing as Benchmark for SmartWay Retread Program

The U.S. Environmental Protection Agency (EPA) is utilizing a Yokohama Tire Corporation commercial truck tire casing to establish a SmartWay verification program for retreaded tires used on Class 8 line-haul trucks.

READ MORE

New Yokohama Tire Corporation Video Highlights the Return of Off-Road Champion Heidi Steele to Racing after Becoming a Mother

The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC).

READ MORE

Yokohama Tire Corporation to Run ‘Home Team Pride’ Jersey Promotions with Baseball’s Los Angeles Angels and Philadelphia Phillies

Yokohama Tire Corporation is set to run its "Home Team Pride" jersey promotions as part of its continued sponsorship of two of Major League Baseball's top teams - the Los Angeles Angels and the Philadelphia Phillies.

READ MORE

Yokohama Tire Corporation-Sponsored Off-Road Racer Heidi Steele Roars Back with a 2nd Place Finish at the SCORE Baja 500

In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style, taking second place at June 1-3 SCORE Baja 500 in Ensenada, Baja California, Mexico.

READ MORE

Yokohama Tire Corporation Extends Infineon Raceway Sponsorship for 5 Years

Yokohama Tire Corporation announced it has signed a five-year extension to sponsor Infineon Raceway in Sonoma, California. The new deal continues Yokohama’s designation as Infineon’s “Official Tire Manufacturer” at the track through 2016, where it has been a sponsor since 2003.

READ MORE

Hundreds of Dealers Recognized by Yokohama Tire Corporation as SmartSolution™ Certified Dealers

Introduced in March at the Mid-America Trucking Show, Yokohama Tire Corporation’s (YTC) new SmartSolution™ Certified Dealer Program already has several hundred service providers as qualified members. And by the end of the year, the number is expected to be more than a thousand individual locations across the country, providing superior service to fleets.

READ MORE

Yokohama Tire Corporation-Sponsored Heidi Steele Returns to Action at SCORE Baja 500

Heidi Steele is back. The Yokohama Tire Corporation-sponsored off-road driver – and defending Class 6 SCORE (Southern California Off Road Enthusiasts) champion – will make her season debut at the 44th Tecate SCORE Baja 500, June 1-3 in Ensenada, Baja, Mexico.

READ MORE

Yokohama Tire Corporation’s Cameron Steele Wins Pro Buggy Class at Lucas Oil Race

Yokohama Tire Corporation-sponsored Cameron Steele won his first Lucas Oil Off-Road Racing Series event of the year, taking first in the Pro Buggy class at Lake Elsinore Motorsports Park in Lake Elsinore, California, April 21-22. Steele claimed victory riding on off-the-shelf Geolandar A/T-S+® tires.

READ MORE

Yokohama Tire Corporation Recognized as a Top Green Company in the 2012 OC Metro Magazine Green Team

Yokohama Tire Corporation (YTC) was presented with top honors as a company changing the green industry at the annual OC METRO Green Team awards on April 18 in Costa Mesa, California.

READ MORE

Phase III of Yokohama Tire Corporation’s ‘Forever Forest’ Program Branches Out at Salem Facility

Yokohama Tire Corporation (YTC) planted 2,500 more tree seedlings at its manufacturing plant in Salem on Wednesday, April 11, bringing the facility’s total to 6,800 seedlings in Yokohama’s ongoing global “Forever Forest” program, which aims to plant more than 500,000 trees worldwide by 2017.

READ MORE

Yokohama Tire Corporation Debuts New Web Site for Mexico

Yokohama Tire Corporation has launched a new Spanish-language web site that contains information on Yokohama products for consumers in Mexico, as well as for commercial truck operators and fleets.

READ MORE

Yokohama Tire Corporation-Sponsored Off-Road Team Descends on Las Vegas for The Mint 400

Yokohama Tire Corporation-sponsored off-road racer Cameron Steele and his Desert Assassins teammates are back with two 800-horsepower Trophy Trucks, seeking victory in the Mint 400, March 24, in Las Vegas, Nevada.

READ MORE

Yokohama Tire Corporation to Debut New Tire at Mid-America Trucking Show in Booth 14124

READ MORE

Yokohama Tire Corporation Launches Inflation Pressure Calculator

Yokohama Tire Corporation has launched an online-based resource tool that helps fleet owners effectively manage the costs of tires through proper tire maintenance.

READ MORE

Yokohama Tire Corporation Signs 3-Year Sponsorship Renewal with IMSA

Tire maker’s eco-friendly, orange-oil-infused ADVAN® ENV-R2™ race slicks will continue to be the ‘official tire’ of the IMSA GT3 Cup Challenge by Yokohama through the 2015 season.

READ MORE

$5,000 in Tires, iPad 2s to be Given Away by Yokohama at the Mid-America Trucking Show

Attendees who stop by the Yokohama Tire Corporation booth (14124) at the Mid-America Trucking Show (MATS) in Louisville, Kentucky, March 22-24, will get daily chances to win premium 101ZL™ steer tires and iPad 2s.

READ MORE

Yokohama Tire Corporation Partners with Houston Rockets for ‘Home Team Pride’ Promotion

READ MORE

Yokohama Tire-Sponsored Off-Roaders Head to Mexico for 'Roughest Race of the Year'

Cameron Steele and the Desert Assassins team take on tough terrain in the San Felipe 250.

READ MORE

Ready to Race: Yokohama Tire Corporation’s 2012 Motorsports Program Revs Up

Tire maker teams up with a new partner in the ALMS GT Class and continues campaigns in ‘green racing’ with orange-oil infused tires in the GTC and GT3 Challenge series, plus off-road racing

READ MORE

Yokohama Tire Corporation Launches on Mar. 1 Its Latest Orange Oil Tire, the AVID® Ascend™

Yokohama Tire Corporation has pushed the envelope of its breakthrough orange oil technology once again with the introduction of the AVID® Ascend™.

READ MORE

Yokohama Tire Corporation to Partner with Alex Job Racing and Lotus in 2012 ALMS GT Class

Yokohama Tire Corporation is teaming up with Alex Job Racing (AJR) to campaign a Lotus Evora in the American Le Mans Series (ALMS) GT series, which kicks-off the 2012 season in Sebring, Florida, March 17.

READ MORE

The Yokohama Rubber Co., Ltd. to Exhibit at 2012 Geneva Motor Show

Tokyo - The Yokohama Rubber Co., Ltd., announced today that it will participate in the 82nd Geneva Motor Show in Geneva, Switzerland.

READ MORE

The Yokohama Rubber Co., Ltd. to Carry Out Second Round of Volunteer Restoration Activities in Oshima, Kesennuma

The Yokohama Rubber Co., Ltd., announced today that it will carry out another series of restoration activities by volunteer employees on Oshima Island in Kesennuma, Miyagi Prefecture, during February and March, 2012.

READ MORE

The Yokohama Rubber Co., Ltd. Announces Changes of Senior Management

The Yokohama Rubber Co., Ltd., announced today that it informally decided the below-mentioned changes of senior management at the meeting of the board of directors held on February 14, 2012.

READ MORE

The Yokohama Rubber Co., Ltd. Unveils Phase III of Grand Design 100 Medium-Term Management Plan

The Yokohama Rubber Co., Ltd., unveiled today an outline of the latest three-year phase in its medium-term management plan, Grand Design 100.

READ MORE

Operating Income at The Yokohama Rubber Co., Ltd. Bests Company’s Projection by 25% in Latest Fiscal Period

The Yokohama Rubber Co., Ltd., reported today its business and financial results for the fiscal period ended December 31, 2011.

READ MORE

Consumer Tire Market Overview with Yokohama Tire Corporation’s Dan King

In this Q&A, Dan King, Yokohama Tire Corporation’s senior vice president of sales and marketing – and a 24-year tire industry veteran – focuses on these and other concerns and how they will play out in 2012.

READ MORE

Yokohama Tire Corporation to Adjust Prices Up to 8 Percent on All Consumer Tires, Mar. 1

Yokohama Tire Corporation announced today it will increase prices by up to 8% on all of its consumer tires sold in the U.S., which include passenger, performance and light truck tires.

READ MORE

Yokohama Tire Corporation’s New All-Season AVID ENVigor® ZPS® (Zero Pressure System) Runflat Tire on Sale Feb. 1

Yokohama Tire Corporation set a new standard for premium all-season tires with its AVID ENVigor®. Now, the benchmark tire, which has been dubbed the “best Grand Performance Tire”, comes with Yokohama’s unique runflat technology.

READ MORE

Yokohama Tire Corporation Announces Organizational Changes, Promotions

Yokohama Tire Corporation (YTC) today announced several strategic management promotions, effective immediately, according to Dan King, Yokohama senior vice president of sales and marketing.

READ MORE

Yokohama Tire Corporation-Sponsored Off-Roaders Kick-Off Season at SCORE Laughlin Desert Challenge, Jan. 14-15

Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15.

READ MORE

Yokohama Tire Corporation President & CEO Yasushi Tanaka Discusses Key Industry Issues

Yasushi Tanaka assumed the reins as Yokohama Tire Corporation’s (YTC) new president and CEO six months ago in July 2011…and hit the ground running.

READ MORE

Yokohama Tire Corporation to Adjust Prices Up to 8 Percent on Commercial Tires, Feb. 1

Yokohama Tire Corporation has announced it will implement a price increase of up to 8% on all of its commercial truck tires in the U.S., effective February 1.

READ MORE

Yokohama Tire Corporation's Environmental Policy

From manufacturing processes to business practices and product performance, Yokohama Tire Corporation is committed to providing environmentally-friendly products. Read here for Yokohama’s Green Policy.

READ MORE

Yokohama Tire Corporation Tech Partner Wins Major Award

Yokohama Tire Corporation’s digital marketing agency of record, United Future – which helped the tire maker launch strategic digital initiatives this year, has been recognized with an industry award.

READ MORE

Yokohama's New Video Offers Cost-Saving Tips for Buying Tires

Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on smart buying tips for tires in a tough economy.

READ MORE

Yokohama Tire-Sponsored Chad George Wins Lucas Oil Off Road Racing Series Title

Yokohama Tire Corporation-sponsored off-road racer Chad George wrapped up a stellar season by clinching the Lucas Oil Off Road Racing Series Super Lite title at Firebird International Raceway in Chandler, Arizona on December 10.

READ MORE

Yokohama Tire Corporation Adjusting Prices on Off-The-Road (OTR) Tires, Jan. 1, 2012

Due to global supply pressures and elevated manufacturing and transportation costs, Yokohama Tire Corporation announced today it will implement a Base price increase of up to 15% on all of its off-the-road (OTR) tires in the U.S.

READ MORE

Yokohama Tire Corporation Launches Phase II of its ‘Forever Forest’ Program at U.S. Headquarters

Yokohama Tire Corporation (YTC) planted 300 more tree seedlings at its U.S. headquarters today, continuing its commitment in Yokohama’s global “Forever Forest” program, which aims to plant more than 500,000 trees worldwide by 2017.

READ MORE

Yokohama Tire Corporation Commercial Division Year in Review and Preview of 2012

Rick Phillips, Yokohama director of commercial sales, assumed leadership of the division in January of this year. In this Q&A, he discusses the current state of the business, as well as provides an outlook for the year 2012.

READ MORE

Award-Winning 2012 Audi A7 Rides on Yokohama Tire Corporation’s ADVAN Sport® Tires

Yokohama Tire Corporation’s ADVAN Sport® tires are original equipment on the new 2012 Audi A7.

READ MORE

Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship

Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Clinches Another Class 6 SCORE Championship at the Baja 1000.

READ MORE

Yokohama's Exhibit at LA Auto Show Blends Technology, Sustainability and Social Media

Tire maker’s exhibit in West Hall will blend technology, sustainability and social media.

READ MORE

Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race

There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20.

READ MORE

Yokohama Introduces New Interactive Glass Windows at LA Auto Show

Consumers attending Yokohama's booth at LA Auto Show can learn about tires in a fun, interactive way with the "tech glass windows."

READ MORE

Yokohama Tire Corporation’s Latest ‘Tire Tips’ Video Focuses on Fuel Efficiency

Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on fuel efficiency.

READ MORE

Yokohama Tire Earns 2012 Toyota Prius v Fitment with Eco-Friendly BluEarth® S34BZ™

The new 2012 Toyota Prius v is the latest addition to Yokohama’s growing OE fitment program.

READ MORE