Yokohama

News Room

  • Yokohama Tire Corporation Relocating its U.S. Headquarters to a Larger SoCal Facility, Making its Second Move of the Year Due to Growth

    October 09, 2014

    FULLERTON, CA (Oct. 9, 2014) – Yokohama Tire Corporation (YTC) announced today it is relocating its corporate headquarters from Fullerton, California to nearby Santa Ana to accommodate business growth. The move is expected to take place in November.

    READ MORE

  • Takaharu Fushimi Named CEO of Yokohama Corporation of North America

    October 07, 2014

    FULLERTON, CA (Oct. 7, 2014) – Takaharu Fushimi, a managing corporate officer with Tokyo, Japan-based The Yokohama Rubber Co., Ltd. (YRC), has returned to the U.S. to assume the post of CEO for Yokohama Corporation of North America (YCNA).

    READ MORE

  • Yokohama Tire Corporation’s New iceGUARD iG52c™ Winter Tire Now on Sale

    September 24, 2014

    FULLERTON, CA – (Sept. 23, 2014) – From slush to snow to ice, winter driving can be a challenge. That’s why Yokohama Tire Corporation has added a new member to its winter tire line, the iceGUARD iG52c™. The tire, designed to handle all wintry conditions, is now available in the U.S. in 39 sizes for a wide variety of vehicles.

    READ MORE

  • Mi Jung Hur wins the inaugural Yokohama Tire LPGA Classic

    September 22, 2014

    Takayuki Hamaya, Yokohama Tire Corporation’s chief operating officer, presents the trophy to Mi Jung Hur, winner of the inaugural Yokohama Tire LPGA Classic in Prattville, Alabama on Sunday, September 21 .

    READ MORE

  • Yokohama Tire Corporation Names National Non-Profit KaBOOM! as LPGA Charity Recipient

    September 17, 2014

    FULLERTON, CA. – (Sept. 16, 2014) – As part of its overall commitment to support social causes to effect positive impact, Yokohama Tire Corporation (YTC) today announced KaBOOM! as the beneficiary of YTC’s title sponsorship of the Yokohama Tire LPGA Classic.

    READ MORE

  • Yokohama Tire Corporation Swings into Action as Title Sponsor of LPGA Tournament in Alabama

    September 15, 2014

    FULLERTON, CA. – (Sept. 15, 2014) – For years, Yokohama Tire Corporation (YTC) has utilized football, basketball and baseball as the backbone for its burgeoning sports marketing program. This year, YTC has added a Ladies Professional Golf Association (LPGA) tournament, becoming the title sponsor of the inaugural Yokohama Tire LPGA Classic.

    READ MORE

  • Yokohama Tire Corporation’s Truck/SUV Tire Technology Highlighted in new GEOLANDAR H/T G056™

    August 25, 2014

    FULLERTON, CA (Aug. 25, 2014) – The next generation tire from one of Yokohama Tire Corporation’s (YTC) most prominent lines, the GEOLANDAR H/T G056, will go on sale September 1.

    READ MORE

  • Yokohama Tire Corporation Celebrates 10 Years as Official Tire of the Pebble Beach Concours d’Elegance

    August 13, 2014

    READ MORE

  • Yokohama Tire Corporation’s Growth Spurs Move of its Western Region Distribution Center

    July 23, 2014

    FULLERTON, CA (July 23, 2014) – Years of strong growth have spurred company expansion for Yokohama Tire Corporation (YTC), with the tire maker announcing today it will move its Western Region Distribution center from its 380,000-square-foot warehouse facility in Fullerton, California to a newly constructed 658,000-square-foot facility in Chino, California, about 22 miles away.

    READ MORE

  • Yokohama Tire Corporation Offers the ‘Ultimate Drive’ with its new ADVAN Sport® A/S Tire

    July 01, 2014

    FULLERTON, CA (July 1, 2014) – Yokohama Tire Corporation’s (YTC) ultra-high performance ADVAN® flagship line has a new member: the ADVAN Sport® A/S. The all-season, ultra high-performance tire, designed for the “ultimate drive” goes on sale July 1 in the U.S. in 28 sizes. Seven more sizes will be available later in the year.

    READ MORE

  • Yokohama Tire Manufacturing Virginia, LLC Signs New Four-Year Contract with Steelworkers Union at Salem Plant

    June 16, 2014

    FULLERTON, CA (June 16, 2014) – Continuing a strong working relationship with its union partners, Yokohama Tire Manufacturing Virginia, LLC (YTMV) has signed a new four-year contract with United Steelworkers (USW) Local 1023, according to Tetsuro “Tex” Murakami, president of YTMV, located in Salem, Virginia.

    READ MORE

  • Baja 500, Red Bull Global Rallycross on Tap for Yokohama Tire Corporation Motorsports

    June 09, 2014

    FULLERTON, CA (June 5, 2014) – Dirt will be flying as Yokohama Tire Corporation’s (YTC) motorsports teams tackle two tough races: the 46th annual Tecate SCORE Baja 500 desert duel, June 5-8 in Ensenada, Baja, Mexico, and the Red Bull Global Rallycross (GRC) competition at the Circuit of the Americas in Austin, Texas on June 7.

    READ MORE

  • Yokohama Tire Corporation’s ‘VIP Experience’ Promotion Gives Fans a Chance to Slide into New York for a Yankees Game

    June 09, 2014

    Fullerton, CA (June 3, 2014) – For baseball fans, there’s nothing like taking in a New York Yankees game at Yankee Stadium.

    READ MORE

  • Yokohama Tire Corporation’s Ultra Wide Base Tires Now Available at Love’s Truck Tire Care Locations

    May 05, 2014

    FULLERTON, CA (May 6, 2014) – Drivers looking for Yokohama Tire Corporation’s (YTC) ultra wide base (UWB) tires have a new source: Love’s Travel Stop network. YTC announced today that Love’s – which has 191 Truck Tire Care locations nationwide – will carry two UWB tires: the TY517™ (drive) and RY407™ (trailer). Both tires are available in size 445/50R22.5.

    READ MORE

  • Yokohama Tire Corporation Kicks Off ‘I Am Yokohama’ TV Advertising Campaign

    May 05, 2014

    FULLERTON, CA (May 5, 2014) – Yokohama Tire Corporation (YTC) has unveiled “I Am Yokohama,” a new TV advertising campaign aimed at further strengthening the tire maker’s relationship with enthusiasts while expanding its message to appeal to a wider adult audience.

    READ MORE

  • Yokohama Tire Corporation Reaches Accord with Los Angeles Clippers on Sponsorship

    April 30, 2014

    FULLERTON, CA (April 30, 2014) – Looking to continue its support of the Los Angeles Clippers team and fans Yokohama Tire Corporation (YTC) and the Clippers have a reached an agreement.

    READ MORE

  • Yokohama Tire Corporation Statement Regarding its Sponsorship of the Los Angeles Clippers Organization

    April 29, 2014

    Yokohama Tire Corporation does not tolerate discrimination in any fashion.

    READ MORE

  • Yokohama Tire Corporation’s Formula Drift Title Defense Begins at Long Beach, April 4-5

    April 02, 2014

    FULLERTON, CA (April 2, 2014) – The 2014 Formula Drift season starts April 4-5 in Long Beach, California, and Yokohama Tire Corporation (YTC) is ready to defend its title with reigning champion Michael Essa. YTC and Essa captured the 2013 Formula D crown on ADVAN Neova® AD08 R tires.

    READ MORE

  • Yokohama Tire Corporation Kicks-Off ‘Spring Getaway’ Campaign

    April 01, 2014

    FULLERTON, CA. – (April 1, 2014) – Spring is here…and so is Yokohama Tire Corporation’s (YTC) latest national mail-in rebate promotion: Spring Getaway. Now through April 30, consumers will receive a $60 Visa® prepaid card after the purchase of any set of four select Yokohama treads.

    READ MORE

  • Yokohama Tire Corporation Launches New Commercial Mobile Website

    March 31, 2014

    FULLERTON, CA. – (March 27, 2014) – Yokohama Tire Corporation (YTC) today announced the launch of an all-new commercial mobile website, available at www.mobile.yokohamatire.com.

    READ MORE

  • Yokohama Tire Corporation to Debut Commercial EXCEED® Training Program March 27 at Mid-America Trucking Show

    March 31, 2014

    FULLERTON, CA. – (March 26, 2014) –Yokohama Tire Corporation (YTC) has something special for its commercial dealers: their EXCEED® online training program set to debut at the company's Mid-America Trucking Show (MATS) booth 14124 on March 27 in Louisville, Kentucky. EXCEED, which stands for “EXCELLENCE THROUGH CERTIFICATION & EDUCATION,” is already available for YTC’s consumer tire dealers.

    READ MORE

  • Commercial Tire Market Overview with Yokohama Tire Corporation’s Rick Phillips

    March 25, 2014

    FULLERTON, CA. – (March 25, 2014) – The commercial tire industry took notice last year when Yokohama Tire Corporation broke ground for its new plant in West Point, Mississippi. Set to open in October 2015, the facility is expected to produce up to one million commercial tires annually, and solidify Yokohama’s ability to grow its dealers’ business with new products and ample supply.

    READ MORE

  • Yokohama Tire Corporation’s New iceGUARD iG52c™ Winter Tire is Now on Sale

    March 25, 2014

    Yokohama Tire Corporation has added a new member to its winter tire line, the iceGUARD iG52c™, which is now available in the U.S. in 39 sizes for vehicles ranging from the Mercedes C Class to the Toyota Prius.

    READ MORE

  • Yokohama Tire Corporation Promotes Dan Funkhouser to Director of Commercial Dealer Business

    March 24, 2014

    FULLERTON, CA (March 24, 2014) – Yokohama Tire Corporation (YTC) has announced the promotion of Dan Funkhouser to director of commercial dealer business responsible for all commercial dealer and associated national account business.

    READ MORE

  • Yokohama Tire Corporation to Hold $5K Vacation Giveaway Contest at Mid-America Trucking Show

    March 13, 2014

    FULLERTON, CA (March 13, 2014) – Mid-America Trucking Show (MATS) attendees will have a chance to “Shoot and Score” for a $5,000 vacation giveaway at Yokohama Tire Corporation’s (YTC) booth 14124. The basketball shooting challenge tips off March 27-29 at the Kentucky Exposition Center in Louisville, KY.

    READ MORE

  • New Tires Highlight Yokohama Tire Corporation’s Display at Mid-America Trucking Show, March 27-29

    March 12, 2014

    FULLERTON, CA (March 12, 2014) – Yokohama Tire Corporation (YTC) will roll out a trio of new commercial tires at the Mid-America Trucking Show (MATS), March 27-29 at the Kentucky Exposition Center in Louisville, KY. The 902L™ and 709L™ ultra wide base drive tires will be on display in YTC’s booth (14124), and a new coach/bus tire, the 104ZR™ Spec-2, will be unveiled.

    READ MORE

  • Stacked Race Week for Yokohama Tire Corporation Motorsports

    March 12, 2014

    FULLERTON, CA (March 12, 2014) – From Florida to Nevada, Yokohama Tire Corporation’s (YTC) motorsports teams will be in action this week. YTC will be competing at the season opener of the Porsche GT3 Cup Challenge USA by Yokohama, March 13-14 at Sebring International Raceway, as well as the Mint 400, March 15 in Las Vegas.

    READ MORE

  • Start Your Engines: Yokohama Tire Corporation Announces 2014 Motorsports Lineup

    March 11, 2014

    FULLERTON, CA (March 10, 2014) – Building upon its success in 2013 – which included capturing a championship in drifting and winning the Trophy Truck class at the HDRA South Point Vegas 250 race – Yokohama Tire Corporation (YTC) is gearing up for the 2014 motorsports season.

    READ MORE

  • Yokohama Tire Corporation Named Exclusive Tire Supplier for Red Bull Global Rallycross

    March 03, 2014

    FULLERTON, CA (March 3, 2014) – Yokohama Tire Corporation (YTC) is expanding its 2014 motorsports program to new arenas. The tire maker announced today it has signed an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) series.

    READ MORE

  • Off-The-Road (OTR) Tire Market Industry Report with Yokohama Tire Corporation’s Tim Easter

    February 24, 2014

    FULLERTON, CA. – (March 24, 2014) – To no one’s surprise in the industry, the off-the-road (OTR) tire market continues to fluctuate regarding supply issues. Two years ago, tire manufacturers could barely keep up with demand, and last year the supply was much stronger than the demand.

    READ MORE

  • Yokohama Tire Corporation Offering ConExpo Attendees a Chance to ‘Shoot and Score’ for a $5K Dream Vacation

    February 11, 2014

    FULLERTON, CA (Feb. 11, 2014) – Attendees at ConExpo will have a chance to take aim and win a $5,000 vacation voucher during the “Shoot and Score” Vacation Giveaway, thanks to Yokohama Tire Corporation (YTC). The basketball shooting game will be conducted daily at Yokohama’s booth (30412) throughout ConExpo, March 4-8 at the Las Vegas Convention Center in Las Vegas.

    READ MORE

  • Yokohama Tire Corporation Debuting Two New Radial OTR Tires at ConExpo, March 4-8

    February 05, 2014

    FULLERTON, CA (Feb. 5, 2014) Yokohama Tire Corporation is unveiling two new off-the-road (OTR) radial tires at the upcoming ConExpo trade show: the RL45™ and RL51™. The tires will be on display in Yokohama booth #30412 at the Las Vegas Convention Center, March 4-8.

    READ MORE

  • Yokohama Tire Corporation to be Title Sponsor of LPGA Tournament in Alabama

    February 04, 2014

    FULLERTON, CA. – (Feb. 4, 2014) – Yokohama Tire Corporation (YTC) announced today it has signed a multi-year agreement with the Robert Trent Jones (RTJ) Golf Trail to be title sponsor of the Ladies Professional Golf Association (LPGA) tournament in Prattville, Alabama, about 10 miles from the state capital of Montgomery.

    READ MORE

  • Yokohama Tire Corporation’s Off-Roader Racers Cameron & Heidi Steele Team-up at Best in the Desert

    January 29, 2014

    FULLERTON, CA. – (Jan. 29, 2014) – After much anticipation, the husband and wife duo of Cameron and Heidi Steele – sponsored by Yokohama Tire Corporation (YTC) – are joining forces again, this time in a Trophy Truck at the Best in the Desert’s Parker 425, January 31-February 2 in Parker, Arizona.

    READ MORE

  • Yokohama Tire Corporation’s #RidePride Facebook Contest Rewards Cash to the Hottest Ride

    January 20, 2014

    FULLERTON, CA. – (Jan. 20, 2014) – Yokohama Tire Corporation (YTC) is serious about car enthusiasts. So serious, in fact, they’re dishing out cash to the best ride on the road – and that’s only the beginning, thanks to #RidePride, Yokohama’s new Facebook contest that starts today and runs through March 2.

    READ MORE

  • 2013 Review and 2014 Outlook with Takayuki Hamaya, Yokohama Tire Corporation’s Chief Operating Officer

    January 13, 2014

    FULLERTON, CA. – (Jan. 13, 2014) – Yokohama Tire Corporation (YTC) is on a roll. First, it celebrated a landmark year in 2013 with the groundbreaking of its brand new commercial plant in West Point, Mississippi and this year, the company is set to have a record year with the number of product launches it has planned to satisfy customer demand.

    READ MORE

  • Yokohama Tire Corporation’s Off-Road Racers Reflect on 2013 Season

    December 12, 2013

    FULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic.

    READ MORE

  • On the Ball: Yokohama Tire Corporation Named ‘Official Tire of the Los Angeles Clippers’

    November 18, 2013

    FULLERTON, CA (Nov. 18, 2013) – Basketball season is under way and Yokohama Tire Corporation (YTC) is joining the action. The Fullerton, California-based tire maker is the “Official Tire of the Los Angeles Clippers,” part of a two-year sponsorship agreement with the title-contending National Basketball Association (NBA) team.

    READ MORE

  • It’s Baja 1000 Time for Yokohama Tire Corporation’s Off-Road Racers

    November 13, 2013

    FULLERTON, CA. – (Nov. 13, 2013) – There’s lots of excitement building for Yokohama Tire Corporation’s (YTC) off-road racers as they head to Mexico for the 46th SCORE (Southern California Off Road Enthusiasts) Baja 1000, November 14-17 in Ensenada.

    READ MORE

  • Now Hiring: Yokohama Tire Manufacturing Mississippi Names Melissa Orman Human Resources Manager

    November 12, 2013

    FULLERTON, CA. – (Nov. 7, 2013) – Yokohama Tire Manufacturing Mississippi (YTMM), a manufacturing subsidiary of Yokohama Tire Corporation (YTC), has announced the hiring of its first employee, Human Resources Manager Melissa Orman.

    READ MORE

  • Yokohama Tire Mexico Names Humberto Gomez Director General

    November 11, 2013

    FULLERTON, CA. – (Nov. 5, 2013) –Yokohama Tire Mexico (YTMX), a subsidiary of Yokohama Tire Corporation (YTC), today announced the hiring of Humberto Gomez as its new director general responsible for the day-to-day operations of the company based in Queretaro, Mexico. The position was created to meet the growing demand for consumer, commercial and off-the-road (OTR) tires in the country.

    READ MORE

  • Yokohama Tire Corporation Announces Two Corporate Executive Appointments

    November 04, 2013

    FULLERTON, CA. – (Nov. 4, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced the addition of two top-level executives: Naoki “Nick” Takeda, executive vice president and chief financial officer; and Taketoshi Morita, vice president, OE business.

    READ MORE

  • Triple Play: Around the World with the Yokohama ADVAN Sport V105

    October 24, 2013

    In a special feature called “Triple Play,” we evaluated the V105 on three different continents, three different driving venues, fitted on three different high-performance vehicles. So come along as we set out for a trip around the world, leaving an abundance of tire marks in our wake.

    READ MORE

  • Yokohama Tire Corporation Launches Updated EXCEED 2.0 Training Program for Dealers

    October 22, 2013

    FULLERTON, CA. – (Oct. 22, 2013) – Yokohama Tire Corporation (YTC) has released EXCEED 2.0, an updated version of the company’s online dealer training program for YTC products.

    READ MORE

  • Yokohama Tire Corporation Launches New Mobile Website

    October 21, 2013

    FULLERTON, CA. – (Oct. 21, 2013) – Yokohama Tire Corporation (YTC) has launched a new mobile website, bringing a fresh, touch-friendly design to YTC’s online presence.

    READ MORE

  • Yokohama Tire Corporation-Sponsored Driver Michael Essa Captures the Formula Drift Title

    October 14, 2013

    FULLERTON, CA (Oct. 14, 2013) – Yokohama Tire Corporation (YTC)-sponsored Michael Essa is the king of Formula Drift – but it wasn’t easy. Essa, who drives on Yokohama’s newest ultra high-performance ADVAN Neova® AD08 R tires, claimed the 2013 Formula D championship in front of a sellout-crowd during Saturday’s Round 7 “Title Fight” season finale at Irwindale Speedway in Southern California.

    READ MORE

  • Yokohama Tire Corporation Activates ‘Autumn Escape’ Promotion

    October 14, 2013

    FULLERTON, CA. – (Oct. 14, 2013) – Yokohama Tire Corporation (YTC) is helping consumers get ready for fall with a new national mail-in rebate promotion. The “Autumn Escape” campaign, which runs through November 17, offers consumers a $60 Visa® prepaid card after the purchase of any set of four Yokohama GEOLANDAR H/T-S®, AVID Ascend®, AVID ENVigor® or AVID ENVigor® ZPS tires.

    READ MORE

  • Yokohama Tire Corporation-Sponsored Driver Michael Essa Looks to Clinch the Formula Drift Championship on ADVAN Neova® AD08 R Tires in Season Finale

    October 10, 2013

    FULLERTON, CA (Oct. 10, 2013) – Yokohama Tire Corporation (YTC)-sponsored drifting competitor Michael Essa is going for the 2013 Formula Drift championship. Essa, who runs on Yokohama’s newest ultra high-performance ADVAN Neova® AD08 R tires, is in first place heading into the “Round 7 Title Fight” season finale, October 11-12 at Irwindale Speedway in Southern California.

    READ MORE

  • Yokohama Tire Corporation Hires Robert Harrelson as VP of Human Resources and Administration

    October 02, 2013

    FULLERTON, CA. – (Oct. 2, 2013) – Yokohama Tire Corporation (YTC) has announced the hiring of Robert Harrelson as its new vice president of human resources and administration. With his appointment, Harrelson will be responsible for the integration of human resources strategies, plans and programs across all of YTC’s North American operations. Harrelson replaces Rex Simpson, who retired in Septem

    READ MORE

  • Yokohama Tire Manufacturing Mississippi Holds Groundbreaking Ceremony at New Plant Site

    September 24, 2013

    West Point, MS (Sept. 23, 2013) – With great fanfare, newly-formed Yokohama Tire Manufacturing Mississippi (YTMM, a manufacturing subsidiary of Yokohama Tire Corporation) today officially broke ground on its new commercial truck tire manufacturing plant in West Point, Mississippi (149 miles from Jackson, the state capital), which is slated to begin operations in October 2015

    READ MORE

  • Yokohama Tire Corporation-Sponsored Drifting Driver Wins Texas Race and Takes Points Lead on ADVAN Neova® AD08 R Tires

    September 17, 2013

    FULLERTON, CA (Sept. 16, 2013) – Yokohama Tire Corporation (YTC)-sponsored drifting competitor Michael Essa is one race away from winning the series championship after his victory in Formula Drift’s “Round 6 Showdown” event at Texas Motor Speedway in Ft. Worth Saturday night.

    READ MORE

  • Yokohama Tire Corporation to Feature New Mining Tires at Bluefield Coal Show, September 11-13

    September 05, 2013

    FULLERTON, CA. – (Sept. 5, 2013) – Yokohama Tire Corporation (YTC) is going deep into the heart of coal country to display new mining tires. YTC will exhibit at the Bluefield Coal Show, set for September 11-13 at the Brushfork Armory-Civic Center in Bluefield, West Virginia.

    READ MORE

  • Yokohama Tire Corporation’s ‘Home Team Pride’ Consumer Promotion Kicks-Off with Three NFL Teams

    September 03, 2013

    FULLERTON, CA. – (Sept. 3, 2013) – Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” promotion featuring the National Football League’s (NFL) Chicago Bears, New England Patriots and, for the first time, the Indianapolis Colts.

    READ MORE

  • Yokohama Tire Corporation Kicks-Off the 2013 Football Season by Sponsoring Three Teams

    August 28, 2013

    FULLERTON, CA. – (August 28, 2013) – Yokohama Tire Corporation (YTC) has announced its sponsorship line-up for the 2013 NFL season: the New England Patriots, the Chicago Bears and, for the first time, the Indianapolis Colts. YTC’s affiliation with the Bears is in its second year and in its third with the Patriots.

    READ MORE

  • Yokohama Tire Corporation Sponsors Pebble Beach Concours d’Elegance for 9th Consecutive Year

    August 14, 2013

    FULLERTON, CA. – (Aug. 14, 2013) –For the ninth consecutive year, Yokohama Tire Corporation (YTC) is “the official tire” of the Pebble Beach Concours d’Elegance, which takes place Sunday, August 18, along the Pebble Beach Golf Links in central California.

    READ MORE

  • Yokohama Tire Corporation Launches ‘Summer Joyride II’ Promotion

    August 01, 2013

    FULLERTON, CA. – (Aug. 1, 2013) – Yokohama Tire Corporation (YTC) is giving consumers and dealers what they want: “Summer Joyride II.” It’s the sequel to YTC’s recent national consumer mail-in rebate tire promotion. Summer Joyride II, which runs through September 1, offers consumers a $60 Visa® prepaid card after the purchase of any set of four Yokohama GEOLANDAR H/T-S®, AVID Ascend®, AVID ENVigor

    READ MORE

  • Yokohama Tire Corporation’s New ADVAN Neova® AD08 R to Debut at Washington Formula Drift Event, July 19-20

    July 17, 2013

    FULLERTON, CA (July 17, 2013) – Veteran drifting competitor Michael Essa is taking Yokohama Tire Corporation’s (YTC) newest ultra high-performance tire – the ADVAN Neova® AD08 R – for a spin…and then some. The YTC-sponsored driver will debut the AD08 R during the Formula Drift event at the Evergreen Speedway in Monroe, Washington, July 19-20.

    READ MORE

  • Yokohama Tire Corporation Announces Selection of Design Firm for Its New Commercial Tire Plant in West Point, MS

    July 11, 2013

    FULLERTON, CA (July 11, 2013) – A little over two months ago, Yokohama Tire Corporation (YTC) announced its plan to build a new commercial tire manufacturing plant in West Point, Mississippi. Today, the company has made public its selection of Kajima Associates/Architects & Engineers, PC (KA/AEPC) of Atlanta, Georgia to design the first phase of the project – a 931,000-square-foot factory that wi

    READ MORE

  • Yokohama Tire Corporation Releases New Version of iPad App for the Truck Tire Industry

    July 11, 2013

    FULLERTON, CA. – (July 11, 2013) – Yokohama Tire Corporation (YTC) has released a new version (v1.3) of its iPad app for the truck tire industry, the Yokohama Commercial Tire Navigator. It is available on iTunes for free download at https://itunes.apple.com/us/app/yokohama-commercial-tire-navigator/id542098953?mt=8.

    READ MORE

  • Yokohama Tire Corporation Hires Industry Veteran Andrew Zeisser as Director of OE Sales

    July 02, 2013

    FULLERTON, CA. – (July 2, 2013) – Yokohama Tire Corporation (YTC) has announced the hiring of Andrew Zeisser as its new director of OE sales.

    READ MORE

  • Yokohama Tire Corporation’s ADVAN® Legacy Continues with the Launch of Two New Ultra High-Performance Tires

    July 01, 2013

    FULLERTON, CA (July 1, 2013) – Performance enthusiasts are getting a double dose of good news with Yokohama Tire Corporation’s (YTC) announcement of two new additions to its ADVAN® line of ultra high-performance tires: the ADVAN Sport® V105 and ADVAN Neova® AD08 R, which go on sale in the U.S.today.

    READ MORE

  • Yokohama Tire Corporation Launches ‘Summer Joyride’ Promotion

    June 10, 2013

    FULLERTON, CA. – (June 10, 2013) – Yokohama Tire Corporation is kicking off summer with a national consumer mail-in rebate promotion. The “Summer Joyride” campaign offers consumers a $60 Visa® prepaid card after the purchase of any set of four Yokohama AVID Ascend®, AVID ENVigor®, AVID ENVigor® ZPS®, S.drive®, YK580 or AS530 tires now through July 7.

    READ MORE

  • Yokohama Tire Corporation’s New Subsidiary in Mexico Opens Doors to Long-Term Growth

    May 31, 2013

    FULLERTON, CA (May 31, 2013) –Yokohama Tire Corporation’s (YTC) new subsidiary, Yokohama Tire Mexico (YTMX), officially began importing consumer, commercial and off-the-road (OTR) tires in Mexico on May 1. Incorporated in Silao, Guanajuato, Mexico, YTMX is squarely positioned to give YTC long-term strategic advantages. In this Q&A, YTMX’s President, Gary Nash, discusses what those advantages are,

    READ MORE

  • Baja 500 Preview with Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele and Jessica McMillin

    May 28, 2013

    FULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May 31-June 1.

    READ MORE

  • Fans can Score with Yokohama Tire Corporation’s New Baseball Promotions

    May 22, 2013

    FULLERTON, CA (May 22, 2013) – Professional sports promotions have, in the past, been very, very good to Yokohama Tire Corporation (YTC) and its dealers. This season, the Fullerton, California-based tire maker is pitching another masterpiece: free Cincinnati Reds jerseys and a “VIP Experience” with the New York Yankees

    READ MORE

  • Yokohama Tire Corporation Announces Three Corporate Promotions

    May 02, 2013

    FULLERTON, CA (May 2, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced three promotions in the organization, effective May 1.

    READ MORE

  • Yokohama Tire Corporation to Build Commercial Tire Plant in Mississippi

    April 29, 2013

    FULLERTON, CA (April 29, 2013) – Yokohama Tire Corporation (YTC) today signed an agreement to build a commercial truck tire plant in West Point, Mississippi. The facility, which is expected to produce one million tires starting in 2015, will have an initial capital investment of $300 million and potential plant expansions could reach up to four times the original employment and investment levels.

    READ MORE

  • Yokohama Rubber to Build Truck/Bus Tire Plant in the U.S.

    April 26, 2013

    Tokyo – The Yokohama Rubber Co., Ltd., announced today that it would construct a new plant to manufacture truck/bus (TB) tires in the United States. With a capital investment of 300 million US dollars, the Japanese tire maker plans to build the new plant with an annual production capacity of 1 million tires.

    READ MORE

  • Yokohama Tire Corporation’s Motorsports Versatility Highlighted During Long Beach Race Weekend

    April 11, 2013

    FULLERTON, CA (April 11, 2013) – It’ll be quite a weekend in Long Beach, California for Yokohama Tire Corporation’s (YTC) motorsports program. Its tires will be on race vehicles ranging from sports cars to drift cars to off-road stadium trucks. The excitement runs April 19 to 21 on the streets of downtown Long Beach.

    READ MORE

  • Yokohama Tire Corporation’s ADVANTAGE® Associate Dealer Program Celebrates its 10-Year Anniversary

    April 09, 2013

    FULLERTON, CA. – (April 9, 2013) – Yokohama Tire Corporation is marking the ten-year anniversary of its ground-breaking consumer dealer rewards program, the ADVANTAGE Associate Dealer Program. To celebrate the milestone, the tire maker is offering a double cash rewards promotion through which dealers can earn up to 12 percent in cash on their consumer tire purchases from their designated distribut

    READ MORE

  • Yokohama Tire Corporation Onboard as Stadium SUPER Trucks Series Sponsor

    April 05, 2013

    FULLERTON, CA (April 5, 2013) – Yokohama Tire Corporation (YTC) is returning to off-road stadium-style racing for the first time in almost two decades. The Fullerton, California-based tire maker announced today it has signed on as a sponsor of Robby Gordon’s new Stadium SUPER Trucks (SST) series, which kicks-off in Glendale, Arizona on April 6. YTC will use the 12-event series to promote its Geola

    READ MORE

  • Yokohama Tire Corporation Announces Establishment of New Subsidiary

    April 02, 2013

    FULLERTON, CA (April 2, 2013) – Yokohama Tire Corporation (YTC) today announced the establishment of a new subsidiary, Yokohama Tire Mexico S. de R.L. de C.V. (Sociedad De Responsabilidad Limitada De Capital Variable), incorporated in Silao, Guanajuato, Mexico.

    READ MORE

  • Yokohama Tire Corporation Announces Promotions in its Sales Organization

    April 02, 2013

    FULLERTON, CA (April 2, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced several promotions in its sales organization, effective April 1.

    READ MORE

  • Yokohama Tire Corporation Announces Corporate Strategic Management Changes

    April 02, 2013

    FULLERTON, CA (April 2, 2013) – Yokohama Tire Corporation (YTC) today announced several corporate strategic management changes, including naming a new CEO, effective May 1.

    READ MORE

  • Yokohama Tire Corporation Swings Into Action with Three Professional Baseball Sponsorships for 2013

    March 29, 2013

    FULLERTON, CA (March 29, 2013) –With the 2013 season on the horizon, Yokohama Tire Corporation today announced its professional baseball sports marketing roster: The Los Angeles Angels, the New York Yankees and, for the first time, the Cincinnati Reds. Yokohama’s partnership with the Angels is in its fourth year and second with the Yankees.

    READ MORE

  • 2013 Experiential Ride and Drive Training Program Kicks-Off in New Mexico

    March 27, 2013

    FULLERTON, CA. – (March 27, 2013) – Continuing to educate dealers throughout the country about its tire line-up, Yokohama Tire Corporation (YTC) has kicked-off its 2013 experiential Ride and Drive Training Program in Albuquerque, New Mexico.

    READ MORE

  • Norio Karashima Returning to Yokohama Tire Corporation in Advisory Role

    March 21, 2013

    FULLERTON, CA (March 21, 2013) – Norio Karashima, former President and CEO of Yokohama Tire Corporation (YTC), is returning as executive advisor to the company’s Fullerton, CA headquarters, effective April 1.

    READ MORE

  • Yokohama Tire-Shod Ferrari 458 Ready for Sebring Debut

    March 14, 2013

    FULLERTON, CA (March 14, 2013) – American Le Mans Series (ALMS) Race Week has kicked-off at Sebring International Raceway (through March 16) and Yokohama Tire Corporation (YTC) is ready to roll.

    READ MORE

  • Yokohama Tire Corporation’s High-Tech, Fuel Efficient Zenvironment® Commercial Tire Line to be Displayed at Mid-America Trucking Show, March 21-23

    March 13, 2013

    FULLERTON, CA (March 13, 2013) – Yokohama Tire Corporation’s full line of Zenvironment® tires will be on display in booth 14124 at the Mid-America Trucking Show (MATS), March 21-23 at the Kentucky Expo Center in Louisville, Kentucky.

    READ MORE

  • 2013 Outlook with Takayuki Hamaya, Yokohama Tire Corporation’s COO, CFO and Executive Vice President

    March 12, 2013

    FULLERTON, CA. – (March 12, 2013) – Takayuki Hamaya, Yokohama Tire Corporation’s (YTC) executive vice president and chief financial officer, took on a new title recently – chief operating officer, which adds substantially to his already expansive executive responsibility.

    READ MORE

  • Yokohama Tire Corporation Gears Up for the 2013 Motorsports Season

    March 07, 2013

    FULLERTON, CA (March 7, 2013) – From desert racing to drifting, Porsche 911 GT3 to Ferrari 458, Yokohama Tire Corporation (YTC) is busy tuning up for the 2013 racing season. “This will be an exciting year,” said Andrew Briggs, YTC director of product planning and motorsports. “We have a new ALMS partner, a historic teaming in off-road and a strong, overall line-up, so we can’t wait for the season

    READ MORE

  • Yokohama Tire Corporation Slides into Action with 2013 Drifting Program

    March 05, 2013

    FULLERTON, CA (March 5, 2013) – Yokohama Tire Corporation (YTC) announced today it will participate as a Formula Drift tire supplier for the second consecutive year and will partner with three teams for the 2013 season.

    READ MORE

  • Yokohama Tire Corporation Introduces Key Changes to Consumer Sales Group Structure

    March 04, 2013

    FULLERTON, CA (March 4, 2013) – Yokohama Tire Corporation (YTC) today announced key changes to its Consumer Sales division, effective immediately. The moves – including the addition of a new sales zone and several organizational changes – were designed to strategically service YTC dealers, according to Dan King, Yokohama senior vice president of sales and marketing.

    READ MORE

  • Yokohama Tire Corporation and Desert Assassins Off-Road Race Team Head to San Felipe for SCORE Season Opener

    February 25, 2013

    FULLERTON, CA. – (Feb. 25, 2013) – For Yokohama Tire Corporation and the Desert Assassins off-road race team, the journey to winning the new World Championship of Desert Racing continues at the MasterCraft Safety Tecate SCORE San Felipe 250, March 8-10, in San Felipe, Mexico.

    READ MORE

  • Yokohama Tire Corporation to Give Away $5,000 Take the High Road Vacation during the Mid-America Trucking Show, March 21-23

    February 25, 2013

    FULLERTON, CA (Feb. 25, 2013) – Mid-America Trucking Show (MATS) attendees will have a chance to win a $5,000 ‘Take the High Road’ vacation and iPad 2s, courtesy of two contests conducted by Yokohama Tire Corporation (YTC) in booth 14124. MATS runs from March 21-23 at the Kentucky Expo Center in Louisville, Kentucky.

    READ MORE

  • Yokohama Tire Corporation Pens Agreement with INK to be its New Digital Marketing Partner

    February 20, 2013

    FULLERTON, CA. – (Feb. 20, 2013) – Yokohama Tire Corporation (YTC) has hired one of Southern California’s fastest growing companies, INK, as its digital marketing agency of record.

    READ MORE

  • Yokohama Tire Corporation to Launch Two New Commercial Tires at Mid-America Trucking Show, March 21-23

    February 15, 2013

    Yokohama Tire Corporation is launching two new commercial tires at the Mid-America Trucking Show (MATS): the TY517™ ultra wide base drive tire and the RY407™ ultra wide base trailer tire.

    READ MORE

  • Yokohama Tire Corporation’s New Ultra Wide Base TY517™ Commercial Tire Earns EPA SmartWay® Verification

    January 24, 2013

    Yokohama Tire Corporation’s new TY517™ commercial tire has been added to the U.S. Environmental Protection Agency’s (EPA) SmartWay® list of verified technologies.

    READ MORE

  • Yokohama Tire Wins HDRA Season Opener

    January 14, 2013

    Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in Jean, Nevada on January 12.

    READ MORE

  • Yokohama Tire Corporation Announces Winners of ‘Miles of Fun’ Contest

    December 27, 2012

    Yokohama Tire Corporation today announced the three grand prize winners of their social media contest, “Miles of Fun”, which was done in partnership with Discount Tire/America’s Tire Company and which focused on the all-new, orange-oil infused YK580™ tire sold exclusively at Discount Tire/America’s Tire Company.

    READ MORE

  • Commercial Tire Year-in-Review with Yokohama Tire Corporation’s Rick Phillips

    December 26, 2012

    What a difference a year makes: According to Rick Phillips, Yokohama Tire Corporation’s director of Commercial Sales, 2012 could not have been any more contrasting from 2011.

    READ MORE

  • Yokohama Tire Corporation Announces Top 10 Finalists from "Miles of Fun" Contest

    December 17, 2012

    Tire maker’s Facebook fans select the Top 10 videos from which three grand prize winners will be chosen to take ultimate road trip on eco-friendly YK580™ orange oil-infused tires

    READ MORE

  • Yokohama Tires Win at the 25 Hours of Thunderhill

    December 11, 2012

    When the checked flag came down after the demanding 25 Hours of Thunderhill, the Porsche 911 with Yokohama’s ADVAN® ENV-R2™ was alone in the winner’s circle.

    READ MORE

  • Yokohama Tire-Sponsored Drifting Star Tyler McQuarrie to Take on the 25 Hours of Thunderhill

    December 04, 2012

    Yokohama Tire Corporation-sponsored Formula Drift driver Tyler McQuarrie is changing race styles as he tackles the tough 25 Hours of Thunderhill in northern California on ADVAN® ENV-R2™ tires.

    READ MORE

  • Yokohama Tire Corporation Sponsoring the LA Auto Show for the 7th Consecutive Year

    November 26, 2012

    For the seventh straight year, Yokohama Tire Corporation is a major sponsor of the upcoming Los Angeles Auto Show, November 30-December 9 at the LA Convention Center.

    READ MORE

  • Yokohama Tire Corporation’s Takayuki Hamaya Promoted to Chief Operating Officer

    November 19, 2012

    Yasushi Tanaka, president and CEO of Yokohama Tire Corporation (YTC), today announced the promotion of Takayuki Hamaya to YTC chief operating officer, effective immediately. According to Tanaka, Hamaya will also retain his position as company executive vice president (EVP) and chief financial officer (CFO).

    READ MORE

  • Orange Oil Makes Yokohama Tires More ‘A-peeling’

    November 19, 2012

    When it comes to tire development and technology, the road generally goes from the racetrack to the cul de sac.

    READ MORE

  • Yokohama Tire Corporation Giving Away Free Tickets to the LA Auto Show Facebook contest running through Nov. 25

    November 16, 2012

    Yokohama Tire Corporation (YTC) is giving away more than 400 free tickets to the Los Angeles Auto Show, which will be held at the LA Convention Center from November 30 through December 9

    READ MORE

  • Yokohama’s New “Tire Tips” Video Helps Consumers Understand the Difference Between OE and Aftermarket Tires

    November 15, 2012

    When it comes to replacing tires, consumers are often faced with a decision on whether to buy original equipment (OE) or aftermarket tires. How to choose between the two is the subject of the latest episode of “Tire Tips” from Yokohama Tire Corporation (YTC).

    READ MORE

  • Yokohama Tire Corporation-Sponsored Off-Roader Racers Ready to Tackle the Tough Baja 1000, Nov. 14-17

    November 14, 2012

    Yokohama Tire Corporation-sponsored off-roaders Cameron and Heidi Steele are heading to Mexico’s Baja Peninsula to compete in the storied SCORE Tecate Baja 1000, November 14-17.

    READ MORE