News Room
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Yokohama Tire Corporation Announces Three Corporate Promotions
May 02, 2013FULLERTON, CA (May 2, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced three promotions in the organization, effective May 1.
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Yokohama Tire Corporation to Build Commercial Tire Plant in Mississippi
April 29, 2013FULLERTON, CA (April 29, 2013) – Yokohama Tire Corporation (YTC) today signed an agreement to build a commercial truck tire plant in West Point, Mississippi. The facility, which is expected to produce one million tires starting in 2015, will have an initial capital investment of $300 million and potential plant expansions could reach up to four times the original employment and investment levels.
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Yokohama Rubber to Build Truck/Bus Tire Plant in the U.S.
April 26, 2013Tokyo – The Yokohama Rubber Co., Ltd., announced today that it would construct a new plant to manufacture truck/bus (TB) tires in the United States. With a capital investment of 300 million US dollars, the Japanese tire maker plans to build the new plant with an annual production capacity of 1 million tires.
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Yokohama Tire Corporation’s ADVANTAGE® Associate Dealer Program Celebrates its 10-Year Anniversary
April 09, 2013FULLERTON, CA. – (April 9, 2013) – Yokohama Tire Corporation is marking the ten-year anniversary of its ground-breaking consumer dealer rewards program, the ADVANTAGE Associate Dealer Program. To celebrate the milestone, the tire maker is offering a double cash rewards promotion through which dealers can earn up to 12 percent in cash on their consumer tire purchases from their designated distribut
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Yokohama Tire Corporation Announces Promotions in its Sales Organization
April 02, 2013FULLERTON, CA (April 2, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced several promotions in its sales organization, effective April 1.
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Yokohama Tire Corporation Announces Corporate Strategic Management Changes
April 02, 2013FULLERTON, CA (April 2, 2013) – Yokohama Tire Corporation (YTC) today announced several corporate strategic management changes, including naming a new CEO, effective May 1.
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Norio Karashima Returning to Yokohama Tire Corporation in Advisory Role
March 21, 2013FULLERTON, CA (March 21, 2013) – Norio Karashima, former President and CEO of Yokohama Tire Corporation (YTC), is returning as executive advisor to the company’s Fullerton, CA headquarters, effective April 1.
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Yokohama Tire Corporation’s High-Tech, Fuel Efficient Zenvironment® Commercial Tire Line to be Displayed at Mid-America Trucking Show, March 21-23
March 13, 2013FULLERTON, CA (March 13, 2013) – Yokohama Tire Corporation’s full line of Zenvironment® tires will be on display in booth 14124 at the Mid-America Trucking Show (MATS), March 21-23 at the Kentucky Expo Center in Louisville, Kentucky.
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2013 Outlook with Takayuki Hamaya, Yokohama Tire Corporation’s COO, CFO and Executive Vice President
March 12, 2013FULLERTON, CA. – (March 12, 2013) – Takayuki Hamaya, Yokohama Tire Corporation’s (YTC) executive vice president and chief financial officer, took on a new title recently – chief operating officer, which adds substantially to his already expansive executive responsibility.
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Yokohama Tire Corporation Introduces Key Changes to Consumer Sales Group Structure
March 04, 2013FULLERTON, CA (March 4, 2013) – Yokohama Tire Corporation (YTC) today announced key changes to its Consumer Sales division, effective immediately. The moves – including the addition of a new sales zone and several organizational changes – were designed to strategically service YTC dealers, according to Dan King, Yokohama senior vice president of sales and marketing.
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Yokohama Tire Corporation Announces Winners of ‘Miles of Fun’ Contest
December 27, 2012Yokohama Tire Corporation today announced the three grand prize winners of their social media contest, “Miles of Fun”, which was done in partnership with Discount Tire/America’s Tire Company and which focused on the all-new, orange-oil infused YK580™ tire sold exclusively at Discount Tire/America’s Tire Company.
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Commercial Tire Year-in-Review with Yokohama Tire Corporation’s Rick Phillips
December 26, 2012What a difference a year makes: According to Rick Phillips, Yokohama Tire Corporation’s director of Commercial Sales, 2012 could not have been any more contrasting from 2011.
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Yokohama Tire Corporation’s Takayuki Hamaya Promoted to Chief Operating Officer
November 19, 2012Yasushi Tanaka, president and CEO of Yokohama Tire Corporation (YTC), today announced the promotion of Takayuki Hamaya to YTC chief operating officer, effective immediately. According to Tanaka, Hamaya will also retain his position as company executive vice president (EVP) and chief financial officer (CFO).
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Yokohama Tire Corporation-Sponsored Off-Roader Racers Ready to Tackle the Tough Baja 1000, Nov. 14-17
November 14, 2012Yokohama Tire Corporation-sponsored off-roaders Cameron and Heidi Steele are heading to Mexico’s Baja Peninsula to compete in the storied SCORE Tecate Baja 1000, November 14-17.
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Yokohama’s New “Tire Tips” Video Answers Questions About Winter Tires
October 29, 2012Yokohama Tire Corporation (YTC) has released its latest episode of “Tire Tips,” a consumer education video series. In the newest installment, Theresa Palang, YTC’s manager of public relations and digital marketing, and Nate Ortega, YTC’s performance marketing specialist, explain the importance of winter tires and their proper application.
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Yokohama Tire Corporation’s New iceGUARD iG51v™ Winter Tire for Trucks and SUVs is Now on Sale
October 29, 2012Yokohama Tire Corporation has added a new member to its winter tire line, the iceGUARD iG51v™, which is now available in the U.S. in 13 sizes developed specifically for light trucks, SUVs and Crossover SUVs.
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Hit the Road: Yokohama Tire Corporation Announces ‘Miles of Fun’ Contest
October 22, 2012Social media contest runs through November 22 and puts consumers on their “ultimate road trip” with orange oil-infused YK580™ tires
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Off-The-Road (OTR) Tire Market Overview with Yokohama Tire Corporation’s Gary Nash
September 20, 2012In this Q&A, Gary Nash, Yokohama Tire Corporation’s vice president of OTR Sales – and a 45-year tire industry veteran – focuses on the global supply issue and other challenges within the industry, and how they will play out the rest of this year and in 2013.
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Yokohama Tire Corporation's "Home Team Pride" Jersey Promotion Kicks-Off with the Dallas Cowboys
September 18, 2012Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion, which, for the third consecutive season, features the National Football League’s Dallas Cowboys.
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Yokohama Tire Corporation’s Latest ‘Home Team Pride’ Jersey Promotion with the Chicago Bears
September 07, 2012Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion, which, for the first time, features the National Football League’s Chicago Bears.
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Yokohama Tire Corporation Kicks-Off ‘Home Team Pride’ Jersey Promotion with the Baltimore Ravens
September 06, 2012– Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion, which, for the third consecutive season, features the National Football League’s defending AFC North champion Baltimore Ravens.
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Yokohama Tire Corporation Participating in ‘Accelerating Sustainable Performance’ Summit at Sonoma Raceway, September 7
September 06, 2012– For the second year, Yokohama Tire Corporation will participate in Sonoma Raceway’s Accelerating Sustainable Performance Summit (ASP). The September 7 eco event focuses on how motorsports technology and innovation drive advancements in sustainable transportation.
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Yokohama Tire Corporation’s ‘Home Team Pride’ Jersey Promotion Kicks-Off with Four NFL Teams
August 24, 2012Football is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion. The promotion will run from September 15 to October 31 and feature four National Football League teams this season: the Chicago Bears, Dallas Cowboys, Baltimore Ravens and New England Patriots.
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Yokohama Tire Corporation and Angels Baseball Break Guinness World Record
August 17, 2012Thanks to a special in-game baseball promotion developed by the Los Angeles Angels, Yokohama Tire Corporation is in the Guinness Book of World Records.
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Yokohama Tire Debuts iPad App for Trucking Industry
July 30, 2012Yokohama Tire Corporation (YTC) has launched an iPad app for the trucking tire industry. The Yokohama Commercial Tire Navigator is now available for free on iTunes.
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Yokohama Tire Corporation Adds the Chicago Bears to its 2012 Sports Marketing Roster
July 19, 2012Yokohama Tire Corporation announced today its multi-year sponsorship of one of the oldest and best known franchises in the National Football League (NFL), the Chicago Bears.
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EPA Selects Yokohama's Commercial Truck Casing as Benchmark for SmartWay Retread Program
July 19, 2012The U.S. Environmental Protection Agency (EPA) is utilizing a Yokohama Tire Corporation commercial truck tire casing to establish a SmartWay verification program for retreaded tires used on Class 8 line-haul trucks.
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Yokohama Tire Corporation to Run ‘Home Team Pride’ Jersey Promotions with Baseball’s Los Angeles Angels and Philadelphia Phillies
June 29, 2012Yokohama Tire Corporation is set to run its "Home Team Pride" jersey promotions as part of its continued sponsorship of two of Major League Baseball's top teams - the Los Angeles Angels and the Philadelphia Phillies.
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Yokohama Tire Corporation Debuts New Web Site for Mexico
March 29, 2012Yokohama Tire Corporation has launched a new Spanish-language web site that contains information on Yokohama products for consumers in Mexico, as well as for commercial truck operators and fleets.
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Yokohama Tire Corporation to Debut New Tire at Mid-America Trucking Show in Booth 14124
March 21, 2012 -
Yokohama Tire Corporation Launches Inflation Pressure Calculator
March 19, 2012Yokohama Tire Corporation has launched an online-based resource tool that helps fleet owners effectively manage the costs of tires through proper tire maintenance.
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$5,000 in Tires, iPad 2s to be Given Away by Yokohama at the Mid-America Trucking Show
March 15, 2012Attendees who stop by the Yokohama Tire Corporation booth (14124) at the Mid-America Trucking Show (MATS) in Louisville, Kentucky, March 22-24, will get daily chances to win premium 101ZL™ steer tires and iPad 2s.
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Yokohama Tire Corporation Partners with Houston Rockets for ‘Home Team Pride’ Promotion
March 13, 2012 -
Yokohama Tire Corporation Launches on Mar. 1 Its Latest Orange Oil Tire, the AVID® Ascend™
February 27, 2012Yokohama Tire Corporation has pushed the envelope of its breakthrough orange oil technology once again with the introduction of the AVID® Ascend™.
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Yokohama Tire Corporation to Partner with Alex Job Racing and Lotus in 2012 ALMS GT Class
February 24, 2012Yokohama Tire Corporation is teaming up with Alex Job Racing (AJR) to campaign a Lotus Evora in the American Le Mans Series (ALMS) GT series, which kicks-off the 2012 season in Sebring, Florida, March 17.
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Yokohama Tire Corporation’s New All-Season AVID ENVigor® ZPS® (Zero Pressure System) Runflat Tire on Sale Feb. 1
January 31, 2012Yokohama Tire Corporation set a new standard for premium all-season tires with its AVID ENVigor®. Now, the benchmark tire, which has been dubbed the “best Grand Performance Tire”, comes with Yokohama’s unique runflat technology.
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Yokohama Tire Corporation Announces Organizational Changes, Promotions
January 19, 2012Yokohama Tire Corporation (YTC) today announced several strategic management promotions, effective immediately, according to Dan King, Yokohama senior vice president of sales and marketing.
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Yokohama Tire Corporation President & CEO Yasushi Tanaka Discusses Key Industry Issues
January 09, 2012Yasushi Tanaka assumed the reins as Yokohama Tire Corporation’s (YTC) new president and CEO six months ago in July 2011…and hit the ground running.
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Yokohama Tire Corporation to Adjust Prices Up to 8 Percent on Commercial Tires, Feb. 1
January 03, 2012Yokohama Tire Corporation has announced it will implement a price increase of up to 8% on all of its commercial truck tires in the U.S., effective February 1.
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Yokohama Tire Corporation Tech Partner Wins Major Award
December 27, 2011Yokohama Tire Corporation’s digital marketing agency of record, United Future – which helped the tire maker launch strategic digital initiatives this year, has been recognized with an industry award.
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Yokohama's New Video Offers Cost-Saving Tips for Buying Tires
December 27, 2011Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on smart buying tips for tires in a tough economy.
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Yokohama Tire Corporation Adjusting Prices on Off-The-Road (OTR) Tires, Jan. 1, 2012
December 09, 2011Due to global supply pressures and elevated manufacturing and transportation costs, Yokohama Tire Corporation announced today it will implement a Base price increase of up to 15% on all of its off-the-road (OTR) tires in the U.S.
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Yokohama Tire Corporation Launches Phase II of its ‘Forever Forest’ Program at U.S. Headquarters
December 07, 2011Yokohama Tire Corporation (YTC) planted 300 more tree seedlings at its U.S. headquarters today, continuing its commitment in Yokohama’s global “Forever Forest” program, which aims to plant more than 500,000 trees worldwide by 2017.
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Yokohama Tire Corporation Commercial Division Year in Review and Preview of 2012
November 29, 2011Rick Phillips, Yokohama director of commercial sales, assumed leadership of the division in January of this year. In this Q&A, he discusses the current state of the business, as well as provides an outlook for the year 2012.
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Award-Winning 2012 Audi A7 Rides on Yokohama Tire Corporation’s ADVAN Sport® Tires
November 22, 2011Yokohama Tire Corporation’s ADVAN Sport® tires are original equipment on the new 2012 Audi A7.
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Yokohama's Exhibit at LA Auto Show Blends Technology, Sustainability and Social Media
November 21, 2011Tire maker’s exhibit in West Hall will blend technology, sustainability and social media.
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Yokohama Introduces New Interactive Glass Windows at LA Auto Show
November 10, 2011Consumers attending Yokohama's booth at LA Auto Show can learn about tires in a fun, interactive way with the "tech glass windows."
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Yokohama Tire Corporation’s Latest ‘Tire Tips’ Video Focuses on Fuel Efficiency
November 09, 2011Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on fuel efficiency.
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Yokohama Tire Earns 2012 Toyota Prius v Fitment with Eco-Friendly BluEarth® S34BZ™
November 08, 2011The new 2012 Toyota Prius v is the latest addition to Yokohama’s growing OE fitment program.
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Yokohama's Interactive LA Auto Show Booth will be Social Media Central
November 04, 2011The Yokohama Tire social media and digital express at the LA Auto Show is ready to roll.
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Yokohama Tire Corporation’s Orange Oil Tire Technology Now on Display at the Museum of Science, Boston
October 04, 2011Yokohama Tire Corporation’s eco-tire technology is now officially on display at the Museum of Science, Boston.
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Yokohama Tire Corporation Becomes the Official Tire of the New England Patriots
October 03, 2011The New England Patriots, one of the most successful pro football teams of the last decade, is now part of Yokohama Tire Corporation’s impressive roster of sports marketing partnerships.
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Yokohama Tire Corporation Opens Ride & Drive Program to Enthusiasts
September 22, 2011Yokohama Tire Corporation annually offers experiential ride and drive training programs across the country for dealers. Now, the Fullerton, California-based tire manufacturer is looking at opening the event to consumers.
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Yokohama Tire Corporation Renews Partnership With Three Football Teams
September 21, 2011Football season is back and so is Yokohama Tire Corporation’s sponsorship program with the Dallas Cowboys, Denver Broncos and Baltimore Ravens.
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X’s and O’s Marks New Yokohama Tire Corporation TV Commercial
September 19, 2011Following up its successful “Duck, Duck, Goose” TV commercial launched in March, Yokohama Tire Corporation is rolling out a new high-powered 30-second spot called “X’s and O’s.”
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Yokohama Tire Corporation to Adjust Price Oct. 1 on All Commercial Truck Tires
September 12, 2011Yokohama Tire Corporation has announced it will implement a price increase of up to 8% on all of its light and medium commercial truck tires in the U.S., effective October 1.
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Yokohama Tire Corporation’s ‘Tire Tips’ Educational Video Series Returns
September 08, 2011Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment called “Tires 101.”
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Yokohama Tire Corporation Brings the Rubber to Dealers with Experiential Training Program
September 06, 2011Dealers in California are getting a chance to test four of Yokohama Tire Corporation’s best sports car and passenger car tires when the tire maker’s experiential training program makes a stop in Anaheim on September 13-14 and in San Diego on September 21-22 as part of Yokohama’s 10-city ride and drive program.
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Yokohama Tire Corporation Sponsoring the Pebble Beach Concours d’Elegance for 7th Consecutive Year
August 19, 2011Tire maker to go ‘green’ and feature a sustainable ‘living wall’ display at Aug. 21 classic car celebration.
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Yokohama’s Orange Oil Tire Technology to be Highlighted at the Museum of Science, Boston
August 15, 2011Two-year exhibit starts in fall 2011 and will feature BluEarth-1™, Yokohama’s next generation eco-friendly tire that utilizes oil from orange peels to reduce use of petroleum.
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Yokohama Tire Corporation’s iPad App Wins Another Award
August 11, 2011The Yokohama Tire Explorer iPad app has earned an honorable mention award in the Apps-Business category in the 41st annual Creativity International Awards competition.
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Yokohama Tire Corporation’s Dan King Gives Company/Industry Mid-Year Report
July 22, 2011Mid-Year Company/Industry Report from Dan King, Yokohama Tire Corporation’s Sr. Vice President.
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Yokohama Tire Corporation Named Recipient of the Presidents’ Business Achievement Award by the Fullerton Chamber of Commerce
June 15, 2011Yokohama was awarded the top honor in the large business category.
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Yokohama Tire Corporation to Adjust Prices on All U.S. Commercial Truck Tires July 1
June 13, 2011Yokohama Tire Corporation has announced it will implement a price increase of an average of 8% on all of its light and medium commercial truck tires sold in the U.S., effective July 1.
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Yokohama Tire Corporation Launches All New ‘Customer First’ Web Site
June 08, 2011Yokohama Tire Corporation has announced the official launch of its all-new, user-centric Web site at www.yokohamatire.com designed to put customers first and their needs, according to Theresa Palang, Yokohama manager of public relations and digital marketing.
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Yokohama Tire Corporation Hires Strategic Digital Marketing Partner
May 27, 2011Agency retained – United Future – specializes in integrated web site, social media and emerging technologies
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Yokohama Tire Corporation Names New President
May 24, 2011Yasushi Tanaka succeeds Takao Oishi on June 29.
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Yokohama Introduces Shin
May 18, 2011Our customers know there is something more to a Yokohama tire: superior handling, enhanced fuel economy and impressive durability.
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Yokohama Tire Corporation Adds the Philadelphia Phillies to its 2011 Sports Marketing Roster
May 16, 2011‘Home Team Pride’ jersey promotion runs through June 12.
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Yokohama Tire Corporation Rolls Out New TV Ad
April 14, 201130-Second Spot Features Off-Road Stars Cameron and Heidi Steele in a High-Speed Update of Classic Kids’ Game, “Duck, Duck, Goose”
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Yokohama Tire Corporation Kicks-Off Los Angeles Angels Baseball Sponsorship
April 12, 2011Promotions include Angels’ 50th anniversary Fleece Blanket Night
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Yokohama Tire Corporation Wins Silver ADDY® Award for iPad App
April 08, 2011The Yokohama Tire Explorer iPad app – published on iTunes in March – captured a Silver ADDY® Award in the Mobile Marketing category at the recent Los Angeles area chapter of the American Advertising Federation’s (AAF) regional award show on March 25 at the Beverly Hilton Hotel in Beverly Hills, California.
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Yokohama Tire Corporation to Give Away $5,000 Worth of 101ZL™ Tires and iPads at the Mid-America Trucking Show, Booth 14124
March 28, 2011Yokohama Tire Corporation is giving away 101ZL™ premium steer tires and iPads each day at the Mid-America Trucking Show (MATS) in Louisville, Kentucky, March 31-April 2.
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Yokohama Tire Corporation to Issue ‘101ZL™ SmartSolution™ Challenge’ at Mid-America Trucking Show
March 28, 2011Yokohama contest to prove its new premium long-haul steer tire, on display in booth 14124, will outrun and outlast its competitors
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Yokohama Tire Corporation’s OTR Division Earns Vulcan’s 2010 Gold Alliance Supplier Award
March 22, 2011or the fourth consecutive year, Yokohama Tire Corporation’s off-the-road (OTR) division was awarded a Gold Alliance Supplier award for 2010 from Birmingham, Alabama-based Vulcan Materials Company, which annually honors its top suppliers.
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Yokohama Tire Corporation to Give Away an iPad Each Day at ConExpo, Booth N-1257
March 21, 2011Yokohama Tire Corporation will be exhibiting the latest of its OTR and commercial truck tires at the upcoming March 22-26 ConExpo in Las Vegas, Nevada and will be giving away an iPad a day for five days at its booth N-1257.
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Yokohama Tire Corporation’s ‘Home Team Pride’ Promotion with the Boston Celtics Runs Through April 30
March 17, 2011Yokohama Tire Corporation has partnered with the National Basketball Association’s (NBA) Boston Celtics for the fourth consecutive year, announced Shawn Denlein, Yokohama director of sales, Consumer Products.
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Yokohama Tire Corporation to Showcase Two New Tires at Mid-America Trucking Show
March 15, 2011RY407™ super single wide base trailer tire and prototype 702™ drive tire on display in booth 14124
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Yokohama Tire Corporation’s ‘Home Team Pride’ Promotion Highlights 2011 Sponsorship
March 10, 2011Free shirt/jersey promotion with Boston Celtics and Houston Rockets runs March 12-April 30. Other consumer, dealer promotions planned
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Yokohama Tire Corporation to Highlight OTR Tires at ConExpo in Las Vegas, March 22-26
March 07, 2011Bias and radial tires for rock, aggregate and concrete industry vehicles on display in booth N-1257
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President’s Perspective: Yokohama Tire Corporation’s Takao Oishi Discusses the Turbulent Tire Market
March 01, 2011Yokohama’s president and CEO looks at key industry issues and trends
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Yokohama Tire Corporation’s New iPad App Now Available on iTunes
February 24, 2011Yokohama Tire Corporation’s new iPad app – the Yokohama Tire Explorer – introduced at the recent LA Auto Show, is now available free on iTunes.
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Yokohama Tire Corporation Signs Contract Extension to Sponsor Pebble Beach Concours d’Elegance through 2016
August 02, 2010Yokohama Tire Corporation has signed a contract extension to sponsor the annual Pebble Beach Concours d’Elegance through 2016.