News Room
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Yokohama Tire Corporation’s Motorsports Versatility Highlighted During Long Beach Race Weekend
April 11, 2013FULLERTON, CA (April 11, 2013) – It’ll be quite a weekend in Long Beach, California for Yokohama Tire Corporation’s (YTC) motorsports program. Its tires will be on race vehicles ranging from sports cars to drift cars to off-road stadium trucks. The excitement runs April 19 to 21 on the streets of downtown Long Beach.
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Yokohama Tire Corporation Onboard as Stadium SUPER Trucks Series Sponsor
April 05, 2013FULLERTON, CA (April 5, 2013) – Yokohama Tire Corporation (YTC) is returning to off-road stadium-style racing for the first time in almost two decades. The Fullerton, California-based tire maker announced today it has signed on as a sponsor of Robby Gordon’s new Stadium SUPER Trucks (SST) series, which kicks-off in Glendale, Arizona on April 6. YTC will use the 12-event series to promote its Geola
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Yokohama Tire-Shod Ferrari 458 Ready for Sebring Debut
March 14, 2013FULLERTON, CA (March 14, 2013) – American Le Mans Series (ALMS) Race Week has kicked-off at Sebring International Raceway (through March 16) and Yokohama Tire Corporation (YTC) is ready to roll.
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Yokohama Tire Corporation Gears Up for the 2013 Motorsports Season
March 07, 2013FULLERTON, CA (March 7, 2013) – From desert racing to drifting, Porsche 911 GT3 to Ferrari 458, Yokohama Tire Corporation (YTC) is busy tuning up for the 2013 racing season. “This will be an exciting year,” said Andrew Briggs, YTC director of product planning and motorsports. “We have a new ALMS partner, a historic teaming in off-road and a strong, overall line-up, so we can’t wait for the season
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Yokohama Tire Corporation Slides into Action with 2013 Drifting Program
March 05, 2013FULLERTON, CA (March 5, 2013) – Yokohama Tire Corporation (YTC) announced today it will participate as a Formula Drift tire supplier for the second consecutive year and will partner with three teams for the 2013 season.
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Yokohama Tire Corporation and Desert Assassins Off-Road Race Team Head to San Felipe for SCORE Season Opener
February 25, 2013FULLERTON, CA. – (Feb. 25, 2013) – For Yokohama Tire Corporation and the Desert Assassins off-road race team, the journey to winning the new World Championship of Desert Racing continues at the MasterCraft Safety Tecate SCORE San Felipe 250, March 8-10, in San Felipe, Mexico.
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Yokohama Tire Corporation to Give Away $5,000 Take the High Road Vacation during the Mid-America Trucking Show, March 21-23
February 25, 2013FULLERTON, CA (Feb. 25, 2013) – Mid-America Trucking Show (MATS) attendees will have a chance to win a $5,000 ‘Take the High Road’ vacation and iPad 2s, courtesy of two contests conducted by Yokohama Tire Corporation (YTC) in booth 14124. MATS runs from March 21-23 at the Kentucky Expo Center in Louisville, Kentucky.
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Yokohama Tire Wins HDRA Season Opener
January 14, 2013Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in Jean, Nevada on January 12.
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Yokohama Tires Win at the 25 Hours of Thunderhill
December 11, 2012When the checked flag came down after the demanding 25 Hours of Thunderhill, the Porsche 911 with Yokohama’s ADVAN® ENV-R2™ was alone in the winner’s circle.
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Yokohama Tire-Sponsored Drifting Star Tyler McQuarrie to Take on the 25 Hours of Thunderhill
December 04, 2012Yokohama Tire Corporation-sponsored Formula Drift driver Tyler McQuarrie is changing race styles as he tackles the tough 25 Hours of Thunderhill in northern California on ADVAN® ENV-R2™ tires.
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Yokohama Tire Corporation-Sponsored Off-Roader Racers Ready to Tackle the Tough Baja 1000, Nov. 14-17
November 14, 2012Yokohama Tire Corporation-sponsored off-roaders Cameron and Heidi Steele are heading to Mexico’s Baja Peninsula to compete in the storied SCORE Tecate Baja 1000, November 14-17.
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Yokohama Tire Corporation's Cameron Steele Wins Again in Lucas Oil Race
September 27, 2012Led by veteran off-road racer Cameron Steele’s second victory of the season, Yokohama Tire Corporation (YTC)-sponsored drivers scored several podium finishes during rounds 13 and 14 of the Lucas Oil Off-Road Racing Series at Las Vegas Motor Speedway, September 21-22.
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Yokohama Tire Corporation Participating in ‘Accelerating Sustainable Performance’ Summit at Sonoma Raceway, September 7
September 06, 2012– For the second year, Yokohama Tire Corporation will participate in Sonoma Raceway’s Accelerating Sustainable Performance Summit (ASP). The September 7 eco event focuses on how motorsports technology and innovation drive advancements in sustainable transportation.
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Yokohama Rubber Company-Sponsored Electric Vehicle Breaks World Record at Pikes Peak Race for the Third Consecutive Year
August 16, 2012For the third consecutive year, an electric vehicle (EV) sponsored by The Yokohama Rubber Co., Ltd. (YRC) not only won its class at the August 12 Pikes Peak International Hill Climb, but broke a world record doing it.
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Yokohama Tire Corporation-Sponsored Off-Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16-18
August 14, 2012Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to Reno” race, August 16-18.
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New Yokohama Tire Corporation Video Highlights the Return of Off-Road Champion Heidi Steele to Racing after Becoming a Mother
July 13, 2012The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC).
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Yokohama Tire Corporation-Sponsored Off-Road Racer Heidi Steele Roars Back with a 2nd Place Finish at the SCORE Baja 500
June 06, 2012In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style, taking second place at June 1-3 SCORE Baja 500 in Ensenada, Baja California, Mexico.
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Yokohama Tire Corporation Extends Infineon Raceway Sponsorship for 5 Years
June 04, 2012Yokohama Tire Corporation announced it has signed a five-year extension to sponsor Infineon Raceway in Sonoma, California. The new deal continues Yokohama’s designation as Infineon’s “Official Tire Manufacturer” at the track through 2016, where it has been a sponsor since 2003.
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Yokohama Tire Corporation-Sponsored Heidi Steele Returns to Action at SCORE Baja 500
May 29, 2012Heidi Steele is back. The Yokohama Tire Corporation-sponsored off-road driver – and defending Class 6 SCORE (Southern California Off Road Enthusiasts) champion – will make her season debut at the 44th Tecate SCORE Baja 500, June 1-3 in Ensenada, Baja, Mexico.
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Yokohama Tire Corporation’s Cameron Steele Wins Pro Buggy Class at Lucas Oil Race
April 24, 2012Yokohama Tire Corporation-sponsored Cameron Steele won his first Lucas Oil Off-Road Racing Series event of the year, taking first in the Pro Buggy class at Lake Elsinore Motorsports Park in Lake Elsinore, California, April 21-22. Steele claimed victory riding on off-the-shelf Geolandar A/T-S+® tires.
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Yokohama Tire Corporation-Sponsored Off-Road Team Descends on Las Vegas for The Mint 400
March 22, 2012Yokohama Tire Corporation-sponsored off-road racer Cameron Steele and his Desert Assassins teammates are back with two 800-horsepower Trophy Trucks, seeking victory in the Mint 400, March 24, in Las Vegas, Nevada.
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Yokohama Tire Corporation Signs 3-Year Sponsorship Renewal with IMSA
March 15, 2012Tire maker’s eco-friendly, orange-oil-infused ADVAN® ENV-R2™ race slicks will continue to be the ‘official tire’ of the IMSA GT3 Cup Challenge by Yokohama through the 2015 season.
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Yokohama Tire-Sponsored Off-Roaders Head to Mexico for 'Roughest Race of the Year'
March 09, 2012Cameron Steele and the Desert Assassins team take on tough terrain in the San Felipe 250.
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Ready to Race: Yokohama Tire Corporation’s 2012 Motorsports Program Revs Up
February 28, 2012Tire maker teams up with a new partner in the ALMS GT Class and continues campaigns in ‘green racing’ with orange-oil infused tires in the GTC and GT3 Challenge series, plus off-road racing
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Yokohama Tire Corporation to Partner with Alex Job Racing and Lotus in 2012 ALMS GT Class
February 24, 2012Yokohama Tire Corporation is teaming up with Alex Job Racing (AJR) to campaign a Lotus Evora in the American Le Mans Series (ALMS) GT series, which kicks-off the 2012 season in Sebring, Florida, March 17.
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Yokohama Tire Corporation-Sponsored Off-Roaders Kick-Off Season at SCORE Laughlin Desert Challenge, Jan. 14-15
January 12, 2012Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15.
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Yokohama Tire-Sponsored Chad George Wins Lucas Oil Off Road Racing Series Title
December 12, 2011Yokohama Tire Corporation-sponsored off-road racer Chad George wrapped up a stellar season by clinching the Lucas Oil Off Road Racing Series Super Lite title at Firebird International Raceway in Chandler, Arizona on December 10.
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Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship
November 21, 2011Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Clinches Another Class 6 SCORE Championship at the Baja 1000.
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Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race
November 14, 2011There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20.
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Yokohama Global Motorsports – Track News October 2011
October 25, 2011October 2011 news and results from the FIA World Touring Car Championship, Intercontinental Rally Challenge, FIA Asia-Pacific Rally Championship, SUPER GT, and MACAU Grandprix Formula 3.
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Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race
September 11, 2011It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico.
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Yokohama Tire Corporation-Sponsored Heidi Steele Seeks Second SCORE San Felipe Win
September 07, 2011Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele. This year alone, she’s won the San Felipe 250 in March and was third in the Baja 500.
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No. 48 Paul Miller Racing Porsche Team Celebrates Season-Best Run in Baltimore Grand Prix
September 06, 2011Miller and Maassen had their best run of the season in their Yokohama-shod Porsche with a fourth-place result in an ultra-competitive GT class after two tough hours of racing.
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Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race
August 09, 2011Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California.
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Bryce Miller and Sascha Maassen of Paul Miller Racing Carry Momentum to Mosport International Raceway
July 22, 2011Bryce Miller and Sascha Maassen head to Canada's Mosport International Raceway for Sunday's American Le Mans Series presented by Tequila Patrón Grand Prix of Mosport carrying great momentum.
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Paul Miller Racing Praises Yokohama Tires at ALMS GT Class at Lime Rock
July 14, 2011Paul Miller Racing’s co-drivers Bryce Miller and Sascha Maassen gave a big “thumbs up” to Yokohama’s A005 racing tire, after the GT class of the American Le Mans Series presented by Tequila Patrón race at Lime Rock Park, July 8-9.
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Life in the Fast Lane: Yokohama Tire Corporation’s Andrew Briggs Discusses Motorsports Marketing
June 29, 2011Andrew Briggs became Yokohama’s senior manager of motorsports in January and has been running full speed ever since.
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Yokohama Tire Corporation-Sponsored Drivers Kickoff Lucas Oil Off-Road Racing Season with Three Podium Finishes
March 23, 2011Yokohama Tire Corporation-sponsored drivers combined for three podium finishes at the Lucas Oil Off-Road Racing Series opener at Firebird Raceway in Phoenix, Arizona, March 19-20.
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Yokohama Tire Corporation’s 2011 Motorsports Program Gears Up
March 15, 2011Tire maker continues with teams in off-road and ALMS, plus “eco-racing’ in the GT3 Challenge and GTC series
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Yokohama Tire Corporation-Sponsored Heidi Steele Wins SCORE San Felipe 250
March 14, 2011Former two-time champion Steele and co-driver Rene Brugger come from behind to take Class 6 title on off-the-shelf Geolandar M/T+® tires
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Yokohama Tire Corporation-Sponsored West Racing Team Names Drivers for 2011 ALMS GT Class
January 17, 2011Nicky Pastorelli and Dominik Schwager will be its drivers for the 2011 American Le Mans Series (ALMS) season.
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Yokohama Off-Roaders Battle Bruising Baja 1000
November 23, 2010Heidi Steele gets podium finish on off-the-shelf Geolandar M/T+® tires; Ikuo Hanawa races solo for 34 hours
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Yokohama to Sponsor West Racing Team in 2011 ALMS GT Class
October 01, 2010Two Lamborghinis will race on ADVAN® tires
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Mid-Season Chat with Yokohama Tire Corporation-Sponsored Off-Road Champs Cameron & Heidi Steele
July 15, 2010Yokohama Tire Corporation-sponsored off-road desert racers Cameron and Heidi Steele are chasing championships again.
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Yokohama’s Electric Vehicle Wins with Record Time at Pikes Peak
July 01, 2010EV bests previous “Race to the Clouds” mark by over a minute