News Room

  • Yokohama Tire Corporation Kicks-Off ‘Home Team Pride’ Promotion with the Three-Time Super Bowl Champion, the New England Patriots

    August 30, 2012

    Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” promotion, which, for the second consecutive season, features the National Football League’s three-time Super Bowl champion New England Patriots.


  • Yokohama Tire Corporation’s ‘Home Team Pride’ Jersey Promotion Kicks-Off with Four NFL Teams

    August 24, 2012

    Football is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion. The promotion will run from September 15 to October 31 and feature four National Football League teams this season: the Chicago Bears, Dallas Cowboys, Baltimore Ravens and New England Patriots.


  • Yokohama Tire Corporation and Angels Baseball Break Guinness World Record

    August 17, 2012

    Thanks to a special in-game baseball promotion developed by the Los Angeles Angels, Yokohama Tire Corporation is in the Guinness Book of World Records.


  • Yokohama Rubber Company-Sponsored Electric Vehicle Breaks World Record at Pikes Peak Race for the Third Consecutive Year

    August 16, 2012

    For the third consecutive year, an electric vehicle (EV) sponsored by The Yokohama Rubber Co., Ltd. (YRC) not only won its class at the August 12 Pikes Peak International Hill Climb, but broke a world record doing it.


  • Yokohama Tire Corporation-Sponsored Off-Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16-18

    August 14, 2012

    Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to Reno” race, August 16-18.