Yokohama

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  • Yokohama Tire Corporation’s New All-Season AVID ENVigor® ZPS® (Zero Pressure System) Runflat Tire on Sale Feb. 1

    January 31, 2012

    Yokohama Tire Corporation set a new standard for premium all-season tires with its AVID ENVigor®. Now, the benchmark tire, which has been dubbed the “best Grand Performance Tire”, comes with Yokohama’s unique runflat technology.

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  • Yokohama Tire Corporation Announces Organizational Changes, Promotions

    January 19, 2012

    Yokohama Tire Corporation (YTC) today announced several strategic management promotions, effective immediately, according to Dan King, Yokohama senior vice president of sales and marketing.

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  • Yokohama Tire Corporation-Sponsored Off-Roaders Kick-Off Season at SCORE Laughlin Desert Challenge, Jan. 14-15

    January 12, 2012

    Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15.

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  • Yokohama Tire Corporation President & CEO Yasushi Tanaka Discusses Key Industry Issues

    January 09, 2012

    Yasushi Tanaka assumed the reins as Yokohama Tire Corporation’s (YTC) new president and CEO six months ago in July 2011…and hit the ground running.

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  • Yokohama Tire Corporation to Adjust Prices Up to 8 Percent on Commercial Tires, Feb. 1

    January 03, 2012

    Yokohama Tire Corporation has announced it will implement a price increase of up to 8% on all of its commercial truck tires in the U.S., effective February 1.

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