Yokohama

News Room

  • Yokohama Tire Corporation Commercial Division Year in Review and Preview of 2012

    November 29, 2011

    Rick Phillips, Yokohama director of commercial sales, assumed leadership of the division in January of this year. In this Q&A, he discusses the current state of the business, as well as provides an outlook for the year 2012.

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  • Award-Winning 2012 Audi A7 Rides on Yokohama Tire Corporation’s ADVAN Sport® Tires

    November 22, 2011

    Yokohama Tire Corporation’s ADVAN Sport® tires are original equipment on the new 2012 Audi A7.

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  • Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship

    November 21, 2011

    Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Clinches Another Class 6 SCORE Championship at the Baja 1000.

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  • Yokohama's Exhibit at LA Auto Show Blends Technology, Sustainability and Social Media

    November 21, 2011

    Tire maker’s exhibit in West Hall will blend technology, sustainability and social media.

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  • Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race

    November 14, 2011

    There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20.

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  • Yokohama Introduces New Interactive Glass Windows at LA Auto Show

    November 10, 2011

    Consumers attending Yokohama's booth at LA Auto Show can learn about tires in a fun, interactive way with the "tech glass windows."

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  • Yokohama Tire Corporation’s Latest ‘Tire Tips’ Video Focuses on Fuel Efficiency

    November 09, 2011

    Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on fuel efficiency.

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  • Yokohama Tire Earns 2012 Toyota Prius v Fitment with Eco-Friendly BluEarth® S34BZ™

    November 08, 2011

    The new 2012 Toyota Prius v is the latest addition to Yokohama’s growing OE fitment program.

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  • Yokohama's Interactive LA Auto Show Booth will be Social Media Central

    November 04, 2011

    The Yokohama Tire social media and digital express at the LA Auto Show is ready to roll.

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