Yokohama Tire Corporation Commercial Division Year in Review and Preview of 2012November 29, 2011
Rick Phillips, Yokohama director of commercial sales, assumed leadership of the division in January of this year. In this Q&A, he discusses the current state of the business, as well as provides an outlook for the year 2012.
Award-Winning 2012 Audi A7 Rides on Yokohama Tire Corporation’s ADVAN Sport® TiresNovember 22, 2011
Yokohama Tire Corporation’s ADVAN Sport® tires are original equipment on the new 2012 Audi A7.
Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE ChampionshipNovember 21, 2011
Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Clinches Another Class 6 SCORE Championship at the Baja 1000.
Yokohama's Exhibit at LA Auto Show Blends Technology, Sustainability and Social MediaNovember 21, 2011
Tire maker’s exhibit in West Hall will blend technology, sustainability and social media.
Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 RaceNovember 14, 2011
There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20.
Yokohama Introduces New Interactive Glass Windows at LA Auto ShowNovember 10, 2011
Consumers attending Yokohama's booth at LA Auto Show can learn about tires in a fun, interactive way with the "tech glass windows."
Yokohama Tire Corporation’s Latest ‘Tire Tips’ Video Focuses on Fuel EfficiencyNovember 09, 2011
Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on fuel efficiency.
Yokohama Tire Earns 2012 Toyota Prius v Fitment with Eco-Friendly BluEarth® S34BZ™November 08, 2011
The new 2012 Toyota Prius v is the latest addition to Yokohama’s growing OE fitment program.
Yokohama's Interactive LA Auto Show Booth will be Social Media CentralNovember 04, 2011
The Yokohama Tire social media and digital express at the LA Auto Show is ready to roll.