News Room

  • Yokohama Tire Corporation Opens Ride & Drive Program to Enthusiasts

    September 22, 2011

    Yokohama Tire Corporation annually offers experiential ride and drive training programs across the country for dealers. Now, the Fullerton, California-based tire manufacturer is looking at opening the event to consumers.


  • Yokohama Tire Corporation Renews Partnership With Three Football Teams

    September 21, 2011

    Football season is back and so is Yokohama Tire Corporation’s sponsorship program with the Dallas Cowboys, Denver Broncos and Baltimore Ravens.


  • X’s and O’s Marks New Yokohama Tire Corporation TV Commercial

    September 19, 2011

    Following up its successful “Duck, Duck, Goose” TV commercial launched in March, Yokohama Tire Corporation is rolling out a new high-powered 30-second spot called “X’s and O’s.”


  • Yokohama Tire Corporation to Adjust Price Oct. 1 on All Commercial Truck Tires

    September 12, 2011

    Yokohama Tire Corporation has announced it will implement a price increase of up to 8% on all of its light and medium commercial truck tires in the U.S., effective October 1.


  • Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race

    September 11, 2011

    It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico.


  • Yokohama Tire Corporation’s ‘Tire Tips’ Educational Video Series Returns

    September 08, 2011

    Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment called “Tires 101.”


  • Yokohama Tire Corporation-Sponsored Heidi Steele Seeks Second SCORE San Felipe Win

    September 07, 2011

    Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele. This year alone, she’s won the San Felipe 250 in March and was third in the Baja 500.


  • Yokohama Tire Corporation Brings the Rubber to Dealers with Experiential Training Program

    September 06, 2011

    Dealers in California are getting a chance to test four of Yokohama Tire Corporation’s best sports car and passenger car tires when the tire maker’s experiential training program makes a stop in Anaheim on September 13-14 and in San Diego on September 21-22 as part of Yokohama’s 10-city ride and drive program.


  • No. 48 Paul Miller Racing Porsche Team Celebrates Season-Best Run in Baltimore Grand Prix

    September 06, 2011

    Miller and Maassen had their best run of the season in their Yokohama-shod Porsche with a fourth-place result in an ultra-competitive GT class after two tough hours of racing.