News Room

Yokohama Tire Corporation to Issue ‘101ZL™ SmartSolution™ Challenge’ at Mid-America Trucking Show

Yokohama contest to prove its new premium long-haul steer tire, on display in booth 14124, will outrun and outlast its competitors

March 28, 2011

FULLERTON, CA (March 28, 2011) – “Take the challenge.” That’s what Rick Phillips, Yokohama Tire Corporation’s director of commercial sales, will be telling fleet owners at the Mid-America Trucking Show (MATS) in Louisville, Kentucky, March 31-April 2.

Phillips is referring to the “101ZL™ SmartSolution™ Challenge,” a contest to be announced at MATS, that will compare Yokohama’s new premium long-haul steer tire against its competitors in head-to-head competition on the open road. The 101ZL is available in sizes 295/75R22.5, 11R22.5, 11R24.5 and 285/75R24.5.

“We’ll reveal the full details of the contest at MATS in our booth (14124),” said Phillips. “Essentially we’re going to guarantee the 101ZL will have the lowest cost-per-mile over the course of a year, or we’ll double the difference back in cost-per-mile.”

Phillips said the 101ZL SmartSolution Challenge will highlight the eco-sensitive steer tire that “runs longer, and is more trouble-free and efficient than anything we’ve ever brought to the market. The 101ZL, part of our high-tech Zenvironment® line, provides at least a 10-percent increase in overall tread life and significant resistance to irregular wear.”

The 101ZL is on the EPA’s SmartWay list of verified low rolling resistance tires. Other Yokohama SmartWay tires include the new RY407™ super single wide base trailer tire, 103ZR and RY617™ steer tires, RY587™ trailer tire, and 703ZL™ and TY517MC2™ drive tires. The tires meet the SmartWay program’s challenging verified low rolling resistance criteria, which includes running cooler and helping to reduce fuel consumption, cut costs and benefit the environment.

The advantages of the 101ZL’s advanced Zenvironment technology include, “incredible durability, excellent longevity and remarkable fuel efficiency,” said Phillips. The other tires in Yokohama’s Zenvironment line are the 703ZL™, 103ZR™ and 501ZA™.

Highlights of the 101ZL include:

-- Zenvironment construction, which controls casing growth and greatly reduces strain energy in the shoulder and bead areas for low rolling resistance and better fuel efficiency.

-- Contact pressure equalizer sipes that optimize rib contact pressure to resist uneven wear and improve wet weather braking and handling.

-- Stress equalizer ribs that increase road contact at the shoulder’s edge ideal for withstanding step-down wear.

-- Serpentine grooves that add rigidity to the shoulder for greater tear resistance.

-- Multiple sipes that create an ideal footprint for optimal rib edge contact pressure that helps to eliminate irregular wear.

“Fleet owners interested in taking the 101ZL SmartSolution Challenge should come to the MATS booth or contact their local Yokohama representative for full contest details,” said Phillips.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at