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Yokohama Tire Corporation to Give Away $5,000 Worth of 101ZL™ Tires and iPads at the Mid-America Trucking Show, Booth 14124

March 28, 2011

FULLERTON, CA (March 22, 2011) – Yokohama Tire Corporation is giving away 101ZL™ premium steer tires and iPads each day at the Mid-America Trucking Show (MATS) in Louisville, Kentucky, March 31-April 2. “All MATS attendees have to do is stop at our booth (14124) and register to win,” said Rick Phillips, Yokohama director of commercial sales. “It’s that easy and the prizes are notable.”

Three pairs of 101ZL tires (including free installation and valve stems at the Yokohama dealer of their choice) and three iPads will be given away during the show’s run, worth an estimated $5,000. “We gave away tires last year to one lucky attendee, and it was so popular, we decided to expand on it,” said Phillips. “There will be three tire winners and three iPad winners named during the show.”

The 101ZL, on the EPA’s SmartWay list of low rolling resistance tires, is available in four sizes (295/75R22.5, 11R22.5, 11R24.5 and 285/75R24.5). The premium steer tire is designed for long-haul operations and features enhanced durability, excellent longevity and outstanding fuel efficiency, according to Phillips. “It’s ideal for fleet owners and truck operators. The tires last longer and help preserve the environment via the fuel saved.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.