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Yokohama to Sponsor 2010 Lucas Oil Off-Road Racing Series

Tiremaker returns to short-course racing for the first time since 1994

February 04, 2010

FULLERTON, CA (Feb. 4, 2010) – Yokohama Tire Corporation is expanding its off-road activities, becoming an associate sponsor of the eight-weekend 2010 Lucas Oil Off-Road Series. The one-year sponsorship agreement includes track signage and a space in the vendor/pit area.

“Partnering with Lucas Oil and its successful off-road racing series is another positive step for our expanding motorsports program and benefits Yokohama in a variety of ways,” said Mark Chung, Yokohama director, corporate strategy and planning. “The series has a lot of exciting classes and receives a lot of TV coverage which will help us to promote our Geolandar® tire line.”

Lucas Oil Off-Road combines the Midwest tradition of short-course off-road racing with a West Coast influence and features seven classes: Unlimited 4, Unlimited 2, Unlimited Lite, Super Lite, Unlimited Buggy, Limited Buggy and Kart. The season is eight weekends and features two races per day each weekend. There is a 15-race points championship battle and the final day is the Challenge Cup Shootout. The season kicks off March 6-7 at the Lake Elsinore Motorsports Complex, Lake Elsinore, California.

“We are proud that Yokohama has chosen the Lucas Oil Off-Road Racing Series as the venue to renew their presence in short-course off-road racing. We value the commitment they are making to the series and our race teams,” stated Bob Patison, Lucas Oil Products executive vice president.

The last time Yokohama was involved with short-course racing was with the Mickey Thompson Stadium Series from 1989-1994. In Lucas Off-Road, Yokohama-sponsored racers will compete in the Unlimited Lite, Unlimited Buggy and Limited Buggy classes, where the drivers will use off-the-shelf Geolandar® tires.

2010 Lucas Oil Off-Road Racing Series Schedule
March 6-7, Las Vegas Motor Speedway, Las Vegas, Nevada
April 17-18, Speedworld Off-Road Park, Surprise, Arizona
May 22-23, Las Vegas Motor Speedway, Las Vegas, Nevada
June 26-27, Miller Motorsports Park, Tooele, Utah
August 7-8, Lake Elsinore Motorsports Complex, Lake Elsinore, California
September 25-26, Speedworld Off-Road Park, Surprise, Arizona
November 6-7, Las Vegas Motor Speedway, Las Vegas, Nevada
December 11-12, Firebird Raceway, Phoenix, Arizona

Lucas Oil Off-Road Racing Series details: http://www.lucasoiloffroad.com

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.