News Room

Yokohama Tire Corporation Signs Contract Extension to Sponsor Pebble Beach Concours d’Elegance through 2016

August 02, 2010

FULLERTON, CA (Aug. 2, 2010) – Yokohama Tire Corporation has signed a contract extension to sponsor the annual Pebble Beach Concours d’Elegance through 2016. Yokohama has been a major sponsor of the prestigious mid-summer classic car showcase since 2005. This year’s event –its 60th – is scheduled for Sunday, August 15 along the legendary 18th fairway of Pebble Beach Golf Links®.

“The Pebble Beach Concours d’Elegance is a celebration of the automobile, where some of the most attractive, historic and valuable cars gather every August,” said Takao Oishi, Yokohama president and CEO. “It attracts several important audiences for Yokohama, including top automotive industry executives, national and international media and enthusiasts from around the world. It gives Yokohama an opportunity to communicate strategic corporate messages to a very select group of influencers.”

Yokohama’s sponsorship agreement includes a large display near one of the highly-trafficked main entrances, name and logo placement on every ticket and lanyard worn by spectators and participants, co-hosting privileges and VIP access to the exclusive Stillwater Bar & Grill, ad placement in the event program and participation in a number of Concours-related events and activities.

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at