News Room

Yokohama Tire Corporation Plans ‘Green Week’ Series of Eco-Friendly Activities for the Community

“Yokohama Forever Forest,” E-recycling, Tire Inspection & Education served up November 30 – December 3

November 29, 2010

FULLERTON, Calif. (Nov. 23, 2010) Yokohama Tire Corporation (YTC) is conducting a “Green Week,” November 30 – December 3 with a series of eco-themed events, culminating with a visit from one of the world’s most famous ecologists on Friday.

Dr. Akira Miyawaki has been called “the Tree Guru,” and is coming to Fullerton to assist with Yokohama’s Rubber Company’s “Forever Forest” event, where the company will plant 500 native tree seedlings at YTC’s U.S. headquarters Friday, December 3

“Dr. Miyawaki is highly respected, and all of us at Yokohama are honored that he is visiting our facility for this project,” said Takao Oishi, president and CEO of Yokohama Tire Corporation. “Our company’s slogan is ‘excellence by nature,’ and these events reflect our commitment towards environmental preservation, while hopefully honoring and recognizing Dr. Miyawaki, too."

Over the course of his career, Dr. Miyawaki has helped lead or organize the planting of more than 30 million trees around the world. He is currently working with Yokohama to plant half a million trees over a 10-year period at the company’s 17 locations around the globe, prior to Yokohama Rubber Company’s 100-year anniversary in 2017.

Other “green” events conducted by Yokohama during the week include an electronics recycling program at the YTC facility on Tuesday, November 30; a free tire clinic and inspection for the public at YTC on Wednesday, December 1; a tree-planting session with students at a local elementary school on Thursday, December 2; and the Forever Forest event on Friday, December 3.

The events leading up to the Friday planting all involve the community, with electronics recycling, a tire clinic, and a seed potting event with nearby Commonwealth elementary school. The schedule for the “Yokohama Green Week:”
Tuesday, November 30: Electronics Recycling event at Yokohama. 10 a.m. – 3 p.m. Members of the community can bring their non-working electronic items to Yokohama for safe recycling. Yokohama is partnering with Goodwill of Orange County for this e-recycling program.
Wednesday, December 1: Complimentary Tire Clinic at Yokohama. 10 a.m. – 3 p.m. The public can drive their cars to Yokohama for a free tire inspection and air pressure check, courtesy of Yokohama.
Thursday, December 2: Seed potting with students at Commonwealth Elementary School. Third-grade students will get a lesson in tree planting, with seedlings and materials donated by Yokohama.
Friday, December 3: Yokohama Forever Forest ceremony and tree-planting at Yokohama, 10 a.m. – 2 p.m. Led by world-renowned ecologist Dr. Akira Miyawaki, more than 150 Yokohama employees will join in the effort to plant 500 trees at Yokohama’s U.S. headquarters.
The events, with the exception of the lesson at Commonwealth Elementary, will all take place at Yokohama Tire Corporation, 601 South Acacia Avenue, Fullerton, California 92831.

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at