News Room

Yokohama Introduces Shin

May 18, 2011

Our customers know there is something more to a Yokohama tire: superior handling, enhanced fuel economy and impressive durability. We engineer tires that perform at the highest level, because we’ve made technological innovation the cornerstone of our design philosophy.

In that spirit, our new corporate icon, Shin, was developed to personify our near century of technological brilliance. He’s red to connote power, confident but not cocky, and he’s absolutely here on Yokohama’s new website to make your experience engaging and enjoyable.