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Yokohama Tire Corporation Continues OE Program with Two Toyota Fitments

Geolandar® G96B comes standard on 2010 4Runner, AVID® S33D is original equipment on 3rd generation Prius

December 29, 2009

FOR IMMEDIATE RELEASE
Media Contact: Bill Groak, PCGCampbell, 310/224-4940, bgroak@pcgcampbell.com

FULLERTON, CA (Dec. 29, 2009) – The 2010 Toyota Prius and the 2010 Toyota 4Runner are the latest additions to Yokohama Tire Corporation’s growing OE fitment program. The third-generation Prius is sporting the company’s AVID® S33D tire in size P195/65R15 89S, while the 4Runner is running on Geolandar® G96B tires in size P245/60R20 107H. The OE fitments cover the U.S. and Canadian markets, with the 4Runner fitment also available in Mexico.

“Both of the fitments are on extremely popular vehicles,” said Jeremy Kahrs, Yokohama manager, OE Sales. “The Toyota Prius is an iconic hybrid car that matches perfectly with Yokohama’s long-standing environmental principles. The Toyota 4Runner is the classic midsize SUV and has been for decades. It has a strong reputation for on- and off-road performance and durability, as do our Geolandar tires. That’s why this fitment is such an ideal match.”

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.