News Room

Cameron Steele Wins 2nd Consecutive SNORE Title on Yokohama Tires

Yokohama racers finish 1-2 overall in off-road season finale in Laughlin

December 16, 2009

Media Contact: Bill Groak, PCGCampbell, 310/224-4940,

FULLERTON, CA (Dec. 16, 2009) – Cameron Steele, a longtime Yokohama Tire Corporation-sponsored off-road racer, captured his second consecutive SNORE Unlimited Truck Class championship by winning the BMS Rage at the River season finale, December 12-13 in Laughlin, Nevada.

Steele and his Desert Assassins teammate Josh Daniel both won their respective classes and finished 1-2 overall among all racers competing in the event.

Steele, driving the 800-horsepower Geiser Brothers Chevrolet truck mounted with specially-engineered 37-inch Yokohama Geolandar A/T-S® R tires, earned the SNORE Unlimited Truck season title again by taking the race in 2:10.27, earning him first place in his class and second place overall. Daniel, also on Yokohama Geolandar A/T-S R tires, won the Unlimited Class in 2:01.41, good for first place overall.

Other Yokohama/Desert Assassin-sponsored drivers who won their classes were Adam Ashcraft in Class 10 (2:16.02) and Pat Dailey in Class 5/1600 (2:13.45). Both raced on Yokohama Super Digger tires. Justin “Bean” Smith, also riding on Super Diggers, secured a second-place in a very competitive class 12 contest with a time of 2:20.50. That also earned Smith the Class 12 season title.

“Nice way to end the season,” said Steele, a two-time SCORE Person of the Year and TV commentator. “I’ve got to keep up with my wife,” referring to Yokohama-sponsored Heidi Steele, who recently won the Baja 1000 and her second consecutive SCORE championship.

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at