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Yokohama Tire Corporation to Adjust Prices May 1 on All Off-The-Road (OTR) Tires

April 05, 2011

FOR IMMEDIATE RELEASE
Media Contact: Bill Groak, PCGCampbell, 310/224-4940, bgroak@pcgcampbell.com

FULLERTON, CA (April 5, 2011) – Yokohama Tire Corporation has announced it will implement a price increase of up to 10% on all of its off-the-road (OTR) tires in the U.S., effective May 1. There will be in-line adjustments, as well, which will be announced at a later date.

Gary Nash, Yokohama vice president, OTR Sales, said the price increase was not due to the recent earthquake in Japan. “It’s from the escalating costs of raw materials, such as natural rubber,” he said. Additional factors necessitating the increase, according to Nash, are the rising costs in transportation and manufacturing.“We do our best to integrate our operational efficiencies, technology and environmental procedures to produce the best OTR tires at competitive prices. The increasing costs, unfortunately, must be reflected in our product pricing.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.