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Yokohama Tire Corporation Wins Heavy Duty Trucking’s Nifty Fifty Award for its 103ZR™ Commercial Truck Tire

January 19, 2009

FOR IMMEDIATE RELEASE
Media Contact: Bill Groak, PCGCampbell, 310/224-4940, bgroak@pcgcampbell.com

FULLERTON, CA (Jan. 19, 2009) – Yokohama Tire Corporation’s 103ZR™ commercial tire has earned one of Heavy Duty Trucking’s 2008 Nifty Fifty awards, which are chosen by its editors as the best new product introductions during the last year. The 50 winners were selected from hundreds of new product articles appearing in the magazine and judged on their usefulness to the truck operator in terms of innovation, serviceability and performance. According to the editors, the 103ZR, part of Yokohama’s Zenvironment line™, was picked for being a longer lasting, fuel-efficient tire. Yokohama won in 2007 for its 703ZL™.

“Back-to-back Nifty Fifty awards from Heavy Duty Trucking is truly an honor,” said John Cooney, Yokohama’s director of commercial sales. “The 103ZR is an outstanding tire and we are very proud to be receiving recognition from the editors once again.”

Cooney said “the 103ZR offers a compound, tread design and casing construction that delivers longer treadwear and low rolling resistance. The casing innovations actually predict changes in tire shape that occur in early stages of wear. The result is increased durability due to stabilized performance over the wear of the tire.”

Other special features of the 103ZR include rock-ejector platforms that keep stones and debris out of the grooves to enhance durability; superior fuel economy due to stronger and more pliable rubber that reduces heat generation and provides low rolling resistance; and a wide tread, partnered with a 23/32” tread depth that promotes long, even wear. The 103ZR is available in seven sizes.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Taking Care of Your Tires” section at www.yokohamatire.com.