News Room

Yokohama Tire Corporation’s iPad App Wins Another Award

August 11, 2011

FULLERTON, CA (Aug. 10, 2011) – The Yokohama Tire Explorer iPad app has earned an honorable mention award in the Apps-Business category in the 41st annual Creativity International Awards competition. Yokohama’s app also won a Silver ADDY® Award in the Mobile Marketing category at the Los Angeles area chapter of the American Advertising Federation’s in March.

“To have the app honored again – especially by the Creativity International Awards – is an amazing achievement,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “We competed and bested projects with much larger budgets, from agencies/clients with greater international exposure. We were also recognized in one of the most innovative and competitive categories: Apps-Business (”

The Yokohama Tire Explorer app was designed by Yokohama’s ad agency Kovel/Fuller and is free to consumers on iTunes. It features videos and information on the technology behind Yokohama’s consumer tires. ADVAN®, GEOLANDAR®, AVID® ENVigor™,® and the orange oil-infused dB Super E-spec™ all have their respective sections for users to explore. There’s information on tire compounds, tread design and construction, along with a ‘Tireology” section and fun facts about tires.

To download Yokohama’s iPad app, go to

The Creativity International Awards – competition in print, Web and advertising design – is judged by a panel of advertising and design professionals.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at