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Yokohama Tire Corporation to be a Partner in the First Accelerating Sustainable Performance Summit by Infineon Raceway

August 17, 2011

FULLERTON, CA (Aug. 22, 2011) – Yokohama Tire Corporation will be joining hands with Infineon Raceway in the upcoming Accelerating Sustainable Performance Summit at Infineon Raceway in Sonoma, California on August 25. Yokohama will be among the panel speakers consisted of innovators and thought leaders from the business, engineering, academic and research communities. The focus of the summit: how motorsports technology and innovation help drive advances in sustainable transportation.

“The summit is in perfect alignment with our global environmental commitment,” said Fred Koplin, Yokohama director of marketing communications, “and we are proud to be involved. Our BluEarth® philosophy, in particular, is aimed at harmonizing our products and operations with the environment. Within it is the BluEarth®-1 tire (available in the U.S. in 2012), which continues Yokohama’s foray into orange oil technology. Orange oil was first used in the dB Super E-spec™ and the ADVAN® ENV-R2, a passenger car tire and racing slick, respectively, which, with natural rubber, cut the proportion of petroleum products in the tire.”

Koplin said Infineon Raceway is the ideal place to host the green summit. “With its solar power, recycling, on-track green technology and other programs, Infineon has made great strides in reducing its carbon footprint. The raceway even has 3,000 sheep to help maintain the grass and fire lanes around the facility. Now that’s a green track!”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at