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Yokohama Tire Corporation to Raise Prices on All Off-The-Road (OTR) Tires on Sept. 1

August 17, 2011

FULLERTON, CA (Aug. 17, 2011) – Yokohama Tire Corporation has announced it will implement a price increase of up to 11% on all of its off-the-road (OTR) tires in the U.S., effective September 1. There will be in-line adjustments, as well, which will be announced at a later date.

Gary Nash, Yokohama vice president, OTR Sales, attributed the price increase on the escalating costs of raw materials, such as natural rubber. “The entire OTR industry continues to be challenged with high costs of raw materials that it has had to contend with over the last few years,” he said. ”Compounding these costs are the rising costs in transportation and manufacturing. We regret to have to take the step but find it necessary to have the increases reflected in our pricing. As always, Yokohama will produce the best OTR tires at competitive prices using our latest technology and environmental procedures and integrating them with operational efficiencies.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.