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Yokohama Tire Corporation to Adjust Price Oct. 1 on All Commercial Truck Tires

September 12, 2011

FULLERTON, CA (Sept. 12, 2011) – Yokohama Tire Corporation has announced it will implement a price increase of up to 8% on all of its light and medium commercial truck tires in the U.S., effective October 1. There will be in-line adjustments, as well, which will be announced at a later date.

“Several factors make the increase necessary, unfortunately,” said Rick Phillips, Yokohama director of commercial sales, “The costs of raw materials, manufacturing and transportation remain at highly elevated levels. These, regrettably, have to be reflected in our product pricing. Notwithstanding, Yokohama remains steadfast in bringing the best commercial tires to market at competitive prices using our operational efficiencies and latest technology.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.