News Room

Yokohama Tire Corporation Renews Partnership With Three Football Teams

Sponsorships of Denver Broncos, Baltimore Ravens and Dallas Cowboys kick-off with “Home Town Pride” jersey promotion

September 21, 2011

FULLERTON, CA (Sept. 21, 2011) – Football season is back and so is Yokohama Tire Corporation’s sponsorship program with the Dallas Cowboys, Denver Broncos and Baltimore Ravens.

Yokohama’s sponsorship kicks-off with its “Home Team Pride” program, which runs from September 26 to November 6, when consumers can receive a free official replica Cowboys, Broncos or Raven jersey with the purchase of four Yokohama tires from participating local dealers.

“As in the past, we expect the program to be a touchdown for our dealers in terms of increasing store traffic and spurring sales,” said Shawn Denlein, Yokohama director of sales, Consumer Products.

The one-year promotional agreements with each team includes Yokohama-branded signage at the teams’ stadiums; pre-game, post-game and in-game spots on their flagship radio stations; in-stadium displays and in-game announcements on the public address system and on LED boards.

“Football is one of the most popular sports in America,” said Denlein, “and we have great success every time elevating brand awareness for Yokohama through our partnerships with the various teams. The response we received last year from the Cowboys, Broncos and Ravens fans was tremendous and we look forward to another winning year as we highlight our line-up of tires, including the AVID® ENVigor™ and our eco-friendly, orange-oil infused tire, the dB super E-spec™.”

Yokohama’s 2011 sports sponsorship programs also include Los Angeles Angels and Philadelphia Phillies and the Boston Celtics and Houston Rockets.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at