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Yokohama Tire Corporation to Adjust Prices on All Consumer Tires Nov. 1

October 06, 2011

FULLERTON, CA (Oct. 6, 2011) – Yokohama Tire Corporation announced it will increase prices by up to 8% on all of its consumer tires, which include passenger, performance and light truck tires sold in the U.S. The increase will go into effect November 1. There will be in-line adjustments, as well, which will be announced at a later date.

According to Shawn Denlein, Yokohama director of sales, Consumer Products, the price increase is due to “the costs of raw materials, energy and transportation remaining at very high levels. We will continue to bring to the market our products at competitive prices using the latest technologies, efficiencies in operations and environmental practices. Unfortunately, today’s challenging business climate makes it necessary for us to adjust our prices.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at