News Room

Yokohama's Interactive LA Auto Show Booth will be Social Media Central

Tire maker using Facebook and Twitter to engage consumers and media during the November 16-27 show, including a daily giveaway of a free tablet computer

November 04, 2011

FULLERTON, CA (Nov. 4, 2011) – The Yokohama Tire Corporation social media and digital express at the Los Angeles Auto Show is ready to roll. Using Facebook and Twitter, Yokohama will conduct contests throughout the 12-day show (November 16-27), with prizes ranging from auto show tickets to tablet computers.

“This year, we really wanted to focus on providing education about tires in an interactive, engaging manner”, said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Each day, visitors to Yokohama’s exhibit in the West Hall lobby will find a wide array of things to do while getting a chance to win some items such as Yokohama gear and the world’s most popular tablet computer.”

“We further aim at bringing the excitement of the show to those who can’t be at the show,” added Theresa Palang, Yokohama manager of public relations and digital marketing. “ We’ve created a dedicated online presence for the LA Auto Show within Yokohama’s corporate website and this will house everything from the ticket giveaway to the Twitpic Contest to ‘reports from the floor’, as well as video and photo galleries for the event.”

The Official Tire of the LA Auto Show since 2006, Yokohama will feature digital and social media components such as:

-- Twitter Contest: From November 4-11, consumers can log onto, follow @YokohamaTC and tweet the message “@YokohamaTC I want #LAautoshow tickets! #YOKOTIX” for a chance to win two free tickets to the LA Auto Show. The contest is open to all Southern California residents and one thousand lucky winners will be selected to receive the tickets.

--Daily tablet computer giveaway: Each day during the LA Auto Show, from November 16-27, a winner will be chosen to receive a tablet computer via a drawing from Yokohama’s Twitpic Contest. Both consumers and media alike who are present at the show are eligible to win.

To enter, visitors take their photo anywhere inside the Yokohama LA Auto Show booth and tweet their photo using special instructions provided at the booth. Each night, a winner will be randomly selected to win a popular tablet computer.

--Hourly Yokohama gear giveaway: Each hour during the show, from the Twitpics received, a random entry will be chosen to win a gift bag, which will include a variety of Yokohama merchandise.

--Photos of all contest winners will be posted on Yokohama’s Web site on a special “Winner’s Circle” page at

--“Reports from the floor:” Yokohama will post daily reports from the show floor on Facebook and its Web site.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at