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Yokohama Tire Earns 2012 Toyota Prius v Fitment with Eco-Friendly BluEarth® S34BZ™

November 08, 2011

FULLERTON, CA (Nov. 8, 2011) – The new 2012 Toyota Prius v is the latest addition to Yokohama Tire Corporation’s growing OE fitment program. The Prius v – a five-seat crossover – on sale now in the U.S. and Canada, features Yokohama’s eco-friendly BluEarth® S34BZ™ tires in size P205/60R16 91V.

“The Prius has become very iconic among consumers who are eco-aware and with active lifestyles,” said Jeremy Kahrs, Yokohama director, OE Sales. “Yokohama is proud, especially because BluEarth S34 is the latest embodiment of our global environmental philosophy also termed, BluEarth®, aimed at harmonizing our products and operations with the environment.” BluEarth S34BZ utilizes Yokohama’s proprietary orange-oil technology, which uses orange oil to cut the use of petroleum.

The Prius v is also a finalist in the Green Car Journal’s 2012 Green Car of the Year® award. The winner will be announced during Press Day on November 17 at the Los Angeles Auto Show.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.