Yokohama

News Room

Yokohama Introduces New Interactive Glass Windows at LA Auto Show

November 10, 2011

FULLERTON, CA (Nov. 10, 2011) – Ever wonder how under-inflation or over-inflation affects a tire exactly? Or how misalignment can cause a tire to wear prematurely? Consumers visiting Yokohama Tire Corporation’s exhibit in the West Hall of the Los Angeles Auto Show (November 18-27) can now find out in an engaging manner with the launch of the tire company’s interactive glass windows.

“When we set out to advance tire education at the LA Auto Show this year, we wanted to immerse consumers in a fun, yet unique experience,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Our new interactive glass windows provide just that by further taking advantage of current haptic technology. Similar to the Yokohama Tire Explorer iPad app, users are able touch the screens, provide input, and move images around to learn about tires – but this time they are doing it on 4’ x 8’ glass windows, similar to the ones showcased in the movie, ‘Minority Report’. We’re confident that consumers will find them educational as well as entertaining.”

Holtschneider said two educational modules will be featured: tire pressure and tire wear. “The tire pressure module will explain how important proper tire inflation is, how to check it and how it can save consumers money at the gas pump. The tire wear module will teach consumers about tire rotation, as well as proper alignment and what their effects are on a tire’s life.”

The interactive glass windows will also have an “innovations in action” motorsports module featuring off-road and sports car racing that showcase Yokohama’s technology. “Pop-ups” will appear on the screen with interesting facts about the innovations in the Yokohama tires used in each of the racing series featured.

The interactive glass windows will also provide custom backgrounds for consumers wishing to take a photo of themselves inside Yokohama’s booth as part of the company’s Twitter® photo contest. The Twitter® photo contest will award a free tablet computer each day, as well as hourly Yokohama gear prizes, throughout the 12-day auto show.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:
www.facebook.com/yokohamatirecorp
www.twitter.com/yokohamatc
www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.