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Yokohama Tire Corporation Launches Phase II of its ‘Forever Forest’ Program at U.S. Headquarters

Environmental project aims to plant 500,000 trees worldwide by 2017

December 07, 2011

FULLERTON, CA (Dec. 7, 2011) – Yokohama Tire Corporation (YTC) planted 300 more tree seedlings at its U.S. headquarters today, continuing its commitment in Yokohama’s global “Forever Forest” program, which aims to plant more than 500,000 trees worldwide by 2017.

This second phase of planting in Fullerton followed the inaugural event held in December 2010 when YTC planted more than 500 tree seedlings. A variety of trees indigenous to the area were selected for planting including sugar bush, California holly and five species of oak trees consisting of coast live oak, canyon live oak, Engelmann oak, scrub oak and lakeside lilac. Trees, once mature, can absorb up to 48 pounds of carbon dioxide per year. Carbon dioxide traps heat from leaving the atmosphere thus contributing to global warming.

The Forever Forest campaign is held under the direction of renowned ecologist, Dr. Akira Miyawaki, who is recognized for his successful reforestation activities around the world. Under his guidance, YTC’s parent company, The Yokohama Rubber Co., Ltd., is on course to plant its goal of half a million trees over a ten-year period at Yokohama’s 17 locations around the globe. To date, over 200,000 trees have been planted.

“I am pleased to advance Yokohama’s environmental efforts in the United States,” said Yasushi Tanaka, president and CEO of Yokohama Tire Corporation. “Yokohama has made a major commitment to protecting earth and the results of the Forever Forest program will be a symbol of that commitment for many years to come."

In its fifth year, the Forever Forest project is thriving with planting now having taken place at countries that include Japan, the Philippines, China, Vietnam, Thailand, and the United States.

Within the United States, Forever Forest planting events have been held at Yokohama’s production facility in Salem, Virginia, and in Fullerton. Fullerton holds the distinction of being the only non-production facility to host a Forever Forest event.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at