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Yokohama Tire Corporation Adjusting Prices on Off-The-Road (OTR) Tires, Jan. 1, 2012

December 09, 2011

FULLERTON, CA (Dec. 9, 2011) – Due to global supply pressures and elevated manufacturing and transportation costs, Yokohama Tire Corporation announced today it will implement a Base price increase of up to 15% on all of its off-the-road (OTR) tires in the U.S., effective January 1, 2012. There will be in-line adjustments, as well, which will be announced at a later date.

Gary Nash, Yokohama vice president, OTR Sales, said tires shipped after December 31 and back-ordered tires will include the new pricing. “We regret having to make another price adjustment, but find it necessary due to the costs of raw materials, such as natural rubber, that have remained at high levels,” said Nash. “It’s an ongoing challenge for the entire OTR industry, but Yokohama will continue to use the latest technologies, operational efficiencies and environmental procedures to produce the best OTR tires at competitive prices.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.