News Room

Yokohama's New Video Offers Cost-Saving Tips for Buying Tires

December 27, 2011

FULLERTON, CA (Dec. 20, 2011) – Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on smart buying tips for tires in a tough economy. The video offers cost-saving advice that includes when consumers should replace tires, how many tires at a time and what to consider in selecting an appropriate replacement.

“In these challenging times, people are trying their best to remain conservative with their spending, and part of that effort is to extend the life of their vehicle’s tire as much as possible,” said Fred Koplin, Yokohama director of marketing communications. “At some point however, replacing the tires becomes necessary and the video walks the consumers through what to think about when that time comes.”

The video, posted HERE, is the sixth edition in the series that began in 2010. Other videos in the series include Fuel Efficiency; Choosing between Summer, All-Season and Winter Tires; Choosing the Right Tire for Your Truck; How To Read a Tire’s Sidewall and How to Keep Tires Properly Inflated. All are accessible on Yokohama Tire’s YouTube channel at

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at