Yokohama

News Room

Yokohama Tire Corporation Tech Partner Wins Major Award

United Future’s Scott Holmes wins Mobile Ambassador honor at Mobile Excellence Awards

December 27, 2011

FULLERTON, CA (Dec. 21, 2011) – Yokohama Tire Corporation’s digital marketing agency of record, United Future – which helped the tire maker launch strategic digital initiatives this year, has been recognized with an industry award. United Future’s founder and president, Scott Holmes, was named Mobile Ambassador at the recent Mobile Excellence Awards (MEA) in Los Angeles, California.

“It’s an honor to be named Ambassador by my industry peers,” said Holmes. “Mobility today has expanded beyond smart phones and there’s no end in sight. I hope to leverage this honor to collaborate with companies on how to create experiences that compel consumers to believe and act.”

“Thriving in the digital environment, where today’s consumer resides, was a strategic priority for Yokohama when searching for a digital marketing agency earlier this year,” said Theresa Palang, Yokohama’s manager of public relations and digital marketing. “Scott’s award validates our choice in United Future. He is a thought leader in creating powerful customer experiences using emerging technologies. We’re happy for Scott for getting the recognition he truly deserves.”

Key digital initiatives that Yokohama launched this year through its partnership with United Future include a customer-first website, an integrated social media campaign and interactive glass windows at the 2011 LA Auto Show.

According to the MEA, the Ambassador commendation is the highest honor given in the mobile entertainment and technology industries and is awarded to the individual who has most effectively supported the goals of the mobile community at large.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:
www.facebook.com/yokohamatirecorp
www.twitter.com/yokohamatc
www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.