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Yokohama Tire Corporation to Adjust Prices Up to 8 Percent on Commercial Tires, Feb. 1

January 03, 2012

FULLERTON, CA (Jan. 3, 2012) – Yokohama Tire Corporation has announced it will implement a price increase of up to 8% on all of its commercial truck tires in the U.S., effective February 1. There will be in-line adjustments, as well, which will be announced at a later date.

“Manufacturing and logistics costs associated with commercial products, unfortunately, have continued to be at high levels,” said Rick Phillips, Yokohama director of Commercial Sales. “These, along with domestic and global economic pressures, have made initiating the price increase unavoidable. Despite the industry challenges, Yokohama will continue to use the latest technologies and environmental procedures to produce the best commercial tires at competitive prices.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.