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Yokohama Tire Corporation’s New All-Season AVID ENVigor® ZPS® (Zero Pressure System) Runflat Tire on Sale Feb. 1

January 31, 2012

FULLERTON, CA – (Jan. 31, 2012) – Yokohama Tire Corporation set a new standard for premium all-season tires with its AVID ENVigor®. Now, the benchmark tire, which has been dubbed the “best Grand Performance Tire”, comes with Yokohama’s unique runflat technology. The AVID ENVigor® ZPS® (Zero Pressure System) goes on sale February 1 and will come in five sizes.

“The AVID ENVigor ZPS delivers high-performance and security,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “Because the ENVigor ZPS can be driven up to 50 miles at 50 miles per hour after the loss of air, consumers don’t have to worry about being stranded on the road because of a flat tire. It gives drivers peace of mind without sacrificing handling.”

Denlein added the new ZPS version delivers, in addition to its runflat advantage, the same benefits as the original ENVigor. “The ENVigor is the most complete performance tire ever created. It is the first and only high-performance tire that successfully blends all-season performance, comfort, enhanced traction and handling, with remarkable fuel efficiency, eco sensibilities and long treadlife.”

The AVID ENVigor ZPS is available in five sizes – 195/55RF16 87V, 205/45RF17 84V, 225/45RF17 91V, 225/50RF17 94V and 245/40RF18 93V – to fit popular vehicles such as the BMW 3 and 5 Series, Lexus GS and SC, and Mini Cooper.

The ENVigor ZPS offers strength from the inside, where it uses rigid sidewall reinforcement with a low heat-generating compound that is designed to support the weight of the vehicle during loss of air pressure. An exclusive bead-filler delivers a comfortable ride during normal operations and high-rigidity under zero-pressure conditions. Additionally, an extra-thick bead wire placed in a hexagonal arrangement allows for easier fitting to the rim and reduces the risk of bead unseating after loss of air pressure.

Denlein said the ENVigor ZPS features Yokohama’s high-tech silica compound, “which provides enhanced low rolling resistance for greater fuel efficiency while maintaining treadlife and exceptional all-weather handling. Also, a significantly quieter ride is assured thanks to our six-pitch tread variation. ”

Other highlights of the ENVigor ZPS include uniblock shoulder and tapered center rib, along with angled groove walls and adaptive 3D sipes, which translate to “peak performance for every season,” Denlein said.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.