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Yokohama Tire Corporation to Adjust Prices Up to 8 Percent on All Consumer Tires, Mar. 1

February 03, 2012

FULLERTON, CA (Feb. 3, 2012) – Yokohama Tire Corporation announced today it will increase prices by up to 8% on all of its consumer tires sold in the U.S., which include passenger, performance and light truck tires. The increase will go into effect March 1, with some in-line adjustments announced at a later date.

Shawn Denlein, Yokohama director of sales, Consumer Products, cited several factors for the price increase, including global supply issues, economic pressures and costs associated with manufacturing and logistics. “Soaring energy and transportation expenses, along with today’s challenging business climate, have made the price adjustment necessary,” he said. “As always, though, we will continue to bring the best product to market at competitive prices.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at