News Room

Yokohama Tire Corporation Partners with Houston Rockets for ‘Home Team Pride’ Promotion

Program runs March 15 – April 30

March 13, 2012

FULLERTON, CA (March 13, 2012) – Yokohama Tire Corporation is partnering with the National Basketball Association’s Houston Rockets for the second consecutive year, announced Shawn Denlein, Yokohama director of sales, Consumer Products.

During the ‘Home Team Pride’ program, consumers will receive an $85 gift card to the Rockets’ Pro Shop with the purchase of four Yokohama tires from participating local dealers.

“This partnership with the Rockets will enable Yokohama to execute promotions designed to drive foot traffic to local dealers,” said Denlein. “The tie-in will score with our dealers and their customers in this market.”

As the Official Tire of the Houston Rockets, Yokohama will receive significant media exposure, including spots on the team’s radio network and team website, in-arena signage at the Toyota Center in Houston, and usage of the team’s logo for the ‘Home Team Pride’ promotion.

“Sport sponsorships offer far-reaching brand visibility and capitalize on fan loyalty,” said Denlein. “They also allow us to showcase our world-class line-up of tires, including the new orange oil-infused AVID® Ascend, the ADVAN® and the Geolandar A/T-S.”

In addition to the Rockets, Yokohama’s 2012 sports sponsorships also include deals with two Major League Baseball teams Los Angeles Angels of Anaheim and Philadelphia Phillies, as well as three National Football League teams –Dallas Cowboys, Baltimore Ravens and New England Patriots.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID® Ascend™ – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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