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Yokohama Tire Corporation Debuts New Web Site for Mexico

Passenger car, commercial truck tires and dealer locator available on new Spanish-language site

March 29, 2012

FULLERTON, CA – (March 29, 2012) – Yokohama Tire Corporation has launched a new Spanish-language web site that contains information on Yokohama products for consumers in Mexico, as well as for commercial truck operators and fleets.

“The web site is designed to meet the needs of our growing customer base in Mexico,” said John Cooney, Yokohama’s director of export. “It has been customized with many of the features found on our English-language web site in the U.S., including an interactive dealer locator, interactive product “hot spots” and downloadable bulletins in Spanish. These materials highlight the features and benefits of Yokohama’s tires ranging from our high-performance passenger car tires to fuel-efficient commercial truck tires.”

The new site, found at http://www.yokohamatire.com/mexico, was developed by Yokohama’s interactive media partner, United Future, which has offices in Culver City, CA and Seattle, WA. United Future provides interactive communications and user-experience design and application development for its clients that include Alaska Airlines, ESPN, Jaguar, Microsoft, Sony and others.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID® Ascend™ – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:
www.facebook.com/yokohamatirecorp
www.twitter.com/yokohamatc
www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.