Yokohama Tire Corporation Extends Infineon Raceway Sponsorship for 5 Years
June 04, 2012
FULLERTON, CA. – (June 1, 2012) – Yokohama Tire Corporation announced it has signed a five-year extension to sponsor Infineon Raceway in Sonoma, California. The new deal continues Yokohama’s designation as Infineon’s “Official Tire Manufacturer” at the track through 2016, where it has been a sponsor since 2003.
According to Fred Koplin, Yokohama director of marketing communications, sponsorship elements include Yokohama signage around the track, company ads in all racing programs, corporate logos posted on www.infineonraceway.com, public address announcements during all major events and display space at Infineon Raceway during races. The sponsorship also includes membership in Infineon’s Sustainable Partnership Program.
“This is one of the great benefits we receive for working with Infineon,” said Koplin. “We both have a long commitment to environmental sustainability and their Accelerating Sustainable Performance summits bring together the best in emerging technologies and progressive efforts from divergent groups such as racers, fans, the motorsports industry at large and science. It is an ideal partnership.”
“Our relationship with Yokohama continues to grow in a variety of positive directions,” said Steve Page, president and general manager of Infineon Raceway. “Their dual commitments to performance and sustainability are perfectly in tune with our mission for this facility. Together, we can take a leadership position in our industry.”
About Infineon Raceway
Infineon Raceway, located in the Sonoma Valley, is Northern California’s premier motor-sports destination, featuring a world-class road course, drag strip and karting center. Its annual race schedule is headlined by the NASCAR Sprint Cup Series, NHRA Full Throttle Drag Racing Series and IndyCar® Series. In addition, Infineon Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Simraceway Performance Driving Center. Infineon Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motorsports entertainment in the United States.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
Connect with Yokohama Tire Corporation:
Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.