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Yokohama Tire Debuts iPad App for Trucking Industry

July 30, 2012

FULLERTON, CA. – (July 26, 2012) – Yokohama Tire Corporation (YTC) has launched an iPad app for the trucking tire industry. The Yokohama Commercial Tire Navigator is now available for free on iTunes at http://itunes.apple.com/app/yokohama-commercial-tire-navigator/id542098953?mt=8

Based on YTC’s award-winning iPad app in 2011 – the Yokohama Tire Explorer – the commercial version features product information in an interactive format, 360-degree tire photography, Yokohama’s proprietary Fuel Savings Calculator and an easy-to-use Dealer Locator. The product line-up consists of a variety of Yokohama’s commercial tires, including the Zenvironment® line, as well as the company’s seven EPA SmartWay-verified tires.

“The Yokohama Commercial Tire Navigator is both an educational resource and tool for fleet owners and truck operators,” said Alan Holtschneider, YTC manager of advertising, promotions and events. “With it, they can get an in-depth look at Yokohama tires and learn which one is best for various applications and road conditions. They can additionally learn about SmartSolution™ – Yokohama’s innovative communication platform that’s divided into four value propositions: longevity, efficiency, availability and dependability.”

Holtschneider said that the app also allows the user to compare Yokohama’s fuel-efficient tires against competitor tires and find out about potential savings in gas via the Fuel Savings Calculator. The Calculator conveniently returns results in terms of annual gallons of fuel saved, annual cost saved and carbon footprint reduced.

“We are excited about providing the Yokohama Commercial Tire Navigator at no charge, and look forward to helping fleets and truckers manage their business more profitably.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.