Yokohama Tire Corporation to Run ‘Home Team Pride’ Jersey Promotions with Baseball’s Los Angeles Angels and Philadelphia Phillies
June 29, 2012
FULLERTON, CA. – (June 29, 2012) –Yokohama Tire Corporation is set to run its “Home Team Pride” jersey promotions as part of its continued sponsorships of two of Major League Baseball’s top teams – the Los Angeles Angels and the Philadelphia Phillies. It is the third year with the Angels and the second year with the Phillies.
“The Angels and Phillies are major draws in two strong markets for us,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “The promotions and sponsorships will create excitement and drive consumer traffic to our dealers.”
The promotions consist of a free Angels or Phillies jersey with the purchase of four Yokohama tires from participating retailers. They will run from July 1 to August 15. “We have had tremendous success with the “Home Team Pride” promotion in the past and we expect another outstanding redemption rate this year,” said Denlein.
Generally, the sponsorship includes signage behind home plate, on the first and third base lines, and in the outfield; pre-game, post-game and in-game spots on the teams’ flagship radio stations throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard.
In addition to the Phillies and Angels, Yokohama’s 2012 baseball sponsorships include a deal with the New York Yankees. Yokohama also has existing partnerships with three National Football League teams – the Dallas Cowboys, Baltimore Ravens and New England Patriots.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
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