Yokohama Tire Corporation and Angels Baseball Break Guinness World Record
August 17, 2012
FULLERTON, CA. – (Aug. 17, 2012) – Thanks to a special in-game baseball promotion developed by the Los Angeles Angels, Yokohama Tire Corporation is in the Guinness Book of World Records.
The Angels gave fans Yokohama-branded black cowboy hats during a June 2 home game against the Texas Rangers. During the fifth inning, 39,013 fans made history as the “largest gathering of people wearing cowboy hats,” which bested the old Guinness record of 500.
“Mission accomplished,” said Shawn Denlein, YTC director of sales, Consumer Products. “Fun promotions like this are one of the reasons we are involved in sports marketing. They create excitement with fans while helping drive consumer traffic to our dealers. I’d like to tip my hat to the Angels on creating this entertaining promotion. Not only did it break a Guinness world record, but it’s a clever nod to the Angels’ original owner, Gene ‘The Singing Cowboy’ Autry.”
Yokohama is in its third year of partnering with the Angels. The sponsorship agreement includes a combination of signage in centerfield, behind home plate and on the first and third base lines; pre-game, post-game and in-game spots on the Angels flagship radio station throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard.
In addition to the Angels, Yokohama’s 2012 baseball sponsorships include deals with the Philadelphia Phillies and New York Yankees. Yokohama also has existing partnerships with four National Football League teams – the Dallas Cowboys, Baltimore Ravens, Chicago Bears and New England Patriots.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.