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Yokohama Tire Corporation Kicks-Off ‘Home Team Pride’ Promotion with the Three-Time Super Bowl Champion, the New England Patriots

August 30, 2012

FULLERTON, CA. – (August 28, 2012) – Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” promotion, which, for the second consecutive season, features the National Football League’s three-time Super Bowl champion New England Patriots.

The September 15 to October 31 promotion involves consumers receiving a free $100 Patriots Pro Shop gift card when they purchase a set of four Yokohama tires from participating retailers. The gift card can be used at www.patriotsproshop.com or at the Patriots Pro Shop at Gillette Stadium.

The Patriots are one of the most successful pro football teams of the last decade,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “They are always in the title hunt and have an incredibly large, enthusiastic fan base. Plus, they are in strong markets for our dealers, a good reason why the Home Team Pride promotion always generates extra foot traffic in our dealer stores.”

In addition to the Patriots, Yokohama’s 2012 sports sponsorship roster includes deals with the NFL’s Chicago Bears, Baltimore Ravens and Dallas Cowboys, as well as Major League Baseball’s Philadelphia Phillies, New York Yankees and Los Angeles Angels.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.