Yokohama Tire Corporation Kicks-Off ‘Home Team Pride’ Jersey Promotion with the Baltimore Ravens
September 06, 2012
FULLERTON, CA. – (Sept. 5, 2012) – Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion, which, for the third consecutive season, features the National Football League’s defending AFC North champion Baltimore Ravens.
“The Ravens’ hard-nosed defense always makes them perennial title contenders,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “That’s why they have amassed such a large, dedicated fan base. Plus, they are in a strong market for our dealers, which is a big reason the Home Team Pride promotion always generates extra foot traffic in our dealer stores.”
The September 15 to October 31 promotion involves consumers receiving a free Ravens wide receiver Torrey Smith No. 82 jersey when they purchase a set of four Yokohama tires from participating retailers. “Our partnership with the Ravens has been extremely successful and we expect the same this season,” said Denlein.
The Yokohama sponsorship with the Ravens includes weekly in-game and post-game television spots and features on the weekly telecast.
In addition to the Ravens, Yokohama’s 2012 sports sponsorship roster includes deals with the NFL’s Chicago Bears, New England Patriots and Dallas Cowboys, as well as Major League Baseball’s Philadelphia Phillies, New York Yankees and Los Angeles Angels.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.