Yokohama Tire Corporation’s Latest ‘Home Team Pride’ Jersey Promotion with the Chicago Bears
September 07, 2012
FULLERTON, CA. – (Sept. 6, 2012) – Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion, which, for the first time, features the National Football League’s Chicago Bears.
“The Bears are one of the most recognizable franchises in the NFL,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “They have a massive, passionate fan base that follows the team religiously. Plus, they are in a strong market for our dealers, a good reason why the Home Team Pride promotion can only generate extra foot traffic in our dealer stores.”
The September 15 to October 31 promotion consists of a free Pro Bowl cornerback Charles Tillman No. 33 Bears jersey with the purchase of four Yokohama tires. Yokohama is partnering with a leading retailer, Discount Tire, in activating the promotion in the Chicago area.
The Yokohama sponsorship with the Bears includes weekly in-game and post-game television spots, plus features on the weekly Bears telecast. Yokohama will also get the opportunity to conduct a consumer sweepstakes program.
In addition to the Bears, Yokohama’s 2012 sports sponsorship roster includes deals with the NFL’s New England Patriots, Baltimore Ravens and Dallas Cowboys, and Major League Baseball’s Philadelphia Phillies, New York Yankees and Los Angeles Angels.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.