News Room

Yokohama Tire Corporation's "Home Team Pride" Jersey Promotion Kicks-Off with the Dallas Cowboys

September 18, 2012

FULLERTON, CA. – (Sept. 17, 2012) – Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” jersey promotion, which, for the third consecutive season, features the National Football League’s Dallas Cowboys.

“The Cowboys are five-time Super Bowl champions and are always in the mix for a title,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “They are football’s biggest brand, with millions of loyal, passionate fans across the country. Plus, they are in a strong market for our dealers, a good reason why the Home Team Pride promotion always generates extra foot traffic in our dealer stores.”
The promotion, which runs through October 31, involves consumers receiving a free replica Cowboys jersey with the purchase of a set of four Yokohama tires from participating retailers. “The Cowboys jersey promotion has been a huge success in the past, and we expect it to be another big hit with fans and dealers this year,” said Denlein.

The Yokohama sponsorship with the Cowboys includes signage at Cowboys Stadium; pre-game, post-game and in-game spots on the team’s flagship radio station throughout the season; in-stadium displays and in-game announcements on the public address system and the LED scoreboard.

In addition to the Cowboys, Yokohama’s 2012 sports sponsorship roster includes deals with the NFL’s Chicago Bears, Baltimore Ravens and New England Patriots, and Major League Baseball’s Philadelphia Phillies, New York Yankees and Los Angeles Angels.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at