News Room

Yokohama Tire Corporation Sponsoring the LA Auto Show for the 7th Consecutive Year

Tire maker’s sponsorship includes ‘Official Tire of the LA Auto Show’ designation, signage and naming rights on the Media Center

November 26, 2012

FULLERTON, CA (Nov. 26, 2012) – For the seventh straight year, Yokohama Tire Corporation is a major sponsor of the upcoming Los Angeles Auto Show, November 30-December 9 at the LA Convention Center.

Yokohama – the “Official Tire of the LA Auto Show” – “will have branding visibility during the two-week show, which draws about a million consumers,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “There will be major Yokohama signage and ‘stairgraphics’ throughout the convention center. Plus, we are the title sponsor of the Yokohama Media Center.”

Holtschneider said the L.A. Auto Show – the first major auto event of the season – attracts a huge consumer following, key influencers within the automotive industry and prominent media, including scores of international reporters. “It’s a great place for us to promote our line of tires, especially groundbreaking products like our orange oil-infused AVID Ascend®.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at