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Yokohama Tire Corporation Announces Winners of ‘Miles of Fun’ Contest

Creators of three winning videos will take ultimate road trip on eco-friendly YK580™ orange oil-infused tires sold exclusively at Discount Tire/America’s Tire Company

December 27, 2012

FULLERTON, CA (Dec. 27, 2012) – Yokohama Tire Corporation today announced the three grand prize winners of their social media contest, “Miles of Fun”, which was done in partnership with Discount Tire/America’s Tire Company and which focused on the all-new, orange-oil infused YK580™ tire sold exclusively at Discount Tire/America’s Tire Company. The winners are: Spencer Larsen of Arco, Idaho for the video “California Dreaming”; Isabella Sherbatova of Fair Lawn, New Jersey for the video “Baby Dreams of Road Trip Adventures”; and Perri Silverstein of Birmingham, Michigan for the video “Rob, Perri and Vicki’s Ultimate Road Trip.”

In addition to winning a set of the all-new YK580, each grand prize winner won a $9,000-plus prize package, including $5,800 to fund the trip, a Samsung Galaxy II tablet, a Sony Bloggie sport camera/camcorder and a Verizon JetPack 4G Mobile Hotspot. Winners who submit blogs while on their road trip are also eligible to earn an extra $1,000 in cash. The winning videos are posted on Yokohama’s Facebook at www.facebook.com/yokohamatirecorp.

“These were the best of the best videos,” said Fred Koplin, Yokohama director of marketing communications. “The selection wasn’t easy since all entries showed imagination, entertainment and a sense of adventure. Now the winners can hit the road on YK580s and have a grand journey.”

“We are very grateful to Yokohama Tire for providing this opportunity,” said Spencer Larsen. “We are looking forward to a wonderful California vacation.”

Koplin said the winners were originally culled from nearly 70 video entries. From there, Yokohama’s Facebook fans voted on 10 finalists. Yokohama then selected three grand prize winners based on video creativity, originality and adventurousness. “From a social media viewpoint, Miles of Fun was a solid success,” said Koplin. “Thanks to it, consumers will enjoy the YK580 tires in a unique way – on the great open road and on a trip of their own design. The winners are excited and our Facebook community rallied to support their favorite entry. We want to thank everyone who participated.”

“Miles of Fun generated strong interest for the YK580 and we couldn’t ask for more,” said Tom Williams, senior vice president of store experience for Discount Tire/America’s Tire Company. “Over the years, Yokohama Tire and Discount Tire have collaborated on marketing initiatives that enrich customer experience and Miles of Fun was no different. We can’t wait to hear what the winners will have to say about the YK580. From the great fuel efficiency to the extended treadlife and all-season performance, I think the winners will be in for a treat on their road trip.”

In addition to the grand prize winners, three sweepstakes winners have been announced. These were selected from Miles of Fun voters and consist of: Kim Brothers from North Canton, Ohio; Demetria Payton, San Antonio, Texas; and Marilyn Wons, Miramar Beach, Florida. Each won a free set of YK580 tires in a drawing.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp
www.twitter.com/yokohamatc
www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

About Discount Tire/America’s Tire Company:

With 850 stores in 23 states, Discount Tire Company has grown to become the world's largest independent tire and wheel retailer today. The company was founded in 1960 when founder Bruce T. Halle rented a building on Stadium Boulevard in Ann Arbor, MI. Although the inventory consisted of only six tires (four of which were retreads) and the showroom was not quite the showroom we see today, faith, vision and hard work were then, and still remain, the foundation on which this company has grown and prospered.