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Yokohama Tire Corporation Launches ‘Summer Joyride’ Promotion

June 10, 2013

FULLERTON, CA. – (June 10, 2013) – Yokohama Tire Corporation is kicking off summer with a national consumer mail-in rebate promotion. The “Summer Joyride” campaign offers consumers a $60 Visa® prepaid card after the purchase of any set of four Yokohama AVID Ascend®, AVID ENVigor®, AVID ENVigor® ZPS®, S.drive®, YK580 or AS530 tires now through July 7.

“Summer is about vacation and being on the road,” said Andrew Briggs, Yokohama director, marketing and product planning, “and what better way to start in on the fun than by getting some of the best tires on your car and saving money at the same time? Consumers win and our dealers also win as the Summer Joyride promotion should drive additional store traffic. Everyone benefits.”

Briggs said the rebate is available at participating Yokohama dealers nationwide and select online retailers. Details of the promotion can be found at: Yokohamatire.com/SummerJoyride.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.